How to make website promotion effective

1, SEM marketing: baidu promotion, 360 search promotion, sogou search promotion, which is the most done at present, most enterprises choose Baidu bidding for promotion. But the biggest problem here is that many companies' search bidding accounts are maintained by a group of college graduates' Baidu bidding specialists, so you will find that burning money is very severe, but there is little customer consultation, and the overall ROI ratio is not good.

2, SEO optimization: This is what many companies are doing. Compared with SEM marketing, this is low-cost marketing, but the effect is slow. Unlike SEM, as long as you spend money and spend a lot of money, the website will have a lot of visits. But the question now is the key word you have to do. Baidu is only in the top ten, such as the word barbed wire, Beijing wedding photography. There are few such business keywords, but there are many enterprises, and the competition is particularly fierce. If the level of SEO outsourcing company is not strong enough, it will not do it at all. You can see that this website can get 490 accurate traffic every day. It is estimated that 1 daily accurate traffic, 1 yuan, 1 year will cost 1.8 million Baidu bidding fee.

3.B2B marketing: Many people say that enterprises should do B2B marketing promotion, but most think that as long as they send a lot of product supply information, enterprises will have customers. In fact, people who speak like this have a very poor level of online marketing. So what we see in B2B now is that only Alibaba is effective, but if you can brush the list and control Alibaba's ranking rules, customers will find you through Alibaba. As can be seen from the figure below, the sales volume of the first place is six times that of the second place, so it is very likely that he did it by brushing the bill.

4. Baidu strives for hegemony: Similarly, more and more enterprises begin to use B2B platform to do Baidu strives for hegemony, which has been proved to be very effective among people like regional home appliance maintenance. Let's take a look at the promotion of this company, which is commonly known as the promotion method of Baidu ranking hundreds of keywords!

5, video marketing: I feel that many domestic online marketing companies are too simple. Emotional video marketing is to shoot high quality, and then export and upload on major video websites, and many customers will come. Actually, I don't think so. Let's take a look at the case of Happy Learning One Hundred Video Marketing! About 65,438+000 people are searching for a simple English study every day. Think about how much you play every day, 1 year. Accurate users can search in Youku. This kind of video can ensure that a certain number of people watch this video every day, and it will accumulate over time. What a terrible number of accurate user clicks.

6. Mail marketing: Mail marketing is a good way, but it seems that many people say it is super simple. The most important thing is how to solve this kind of mail. Friends, how many people still use email and how many people use non-QQ email? The biggest advantage of QQ email marketing is that when users send emails, QQ will prompt them. We can get the QQ numbers of a large number of accurate users through a large number of accurate QQ groups, so as to carry out accurate target marketing through QQ mailboxes.

7. Content marketing: Content marketing is not easy to do. For enterprises, many are traditional industries. If we look closely, we will find that there are basically no categories of traditional industries in the current self-media platform. There are WeChat official account and Weibo, friends, have you used it at ordinary times? Have your friends used it? So I think these two areas are gradually declining. Of course, different people have different opinions. Do you think high-quality content is easy to do? Can you produce quality content every day? How much good content can pseudo original produce by relying on pseudo original? So I think this is definitely good, because the quality of the converted customers is very high, but the same question is, do you think you are professional enough in your field? Look at us. It's really not easy to do quality content marketing. Let's also see who has asked questions in Zhihu. The quality of the questions is relatively high, and then the content will be specially made. Just read this article. Let's see how long it takes.

8. Community marketing: I think this is really good, so when I promote our company, I also leave the QQ number, because this is really good, whether it is QQ or WeChat circle of friends, because the users added in this way are of high quality. When we update the content, users can receive it immediately. But the same is true of continuous content production capacity. Let's take a look at the marketing data of a QQ space. But there is a problem with this. How can I make my QQ friends have enough people?

9. Soft-text marketing: Soft-text marketing is indeed a good channel, but at present, 99.99% of enterprises can only promote brand image, but can't win customers by soft-text. Only those who know how can do it. Let's take a look at the case! A soft article is searched by 16 1 people in Baidu every day. This news is the first one. Let's think about how many people see this news every day and how many people see this news in a year.

10, word-of-mouth marketing: Through Baidu Know, Zhihu Platform, 360 Q&A, Tianya Q&A, Baidu Word of Mouth, Baidu Library and many other platforms, this field seems to have developed. But this is also a fact, just a development. I think everyone knows that the old lady sells melons to brag. As many companies say, development is enough. But I didn't think of how to really simulate the interaction of real users from the customer's point of view, so that the content is real and the customers really feel valuable. It is this that is the most difficult.

1 1, brand marketing: There are many encyclopedias, such as Baidu Encyclopedia, Interactive Encyclopedia, Haosou Encyclopedia and Sogou Encyclopedia. But we find that Baidu Encyclopedia is the only thing we often see in Baidu, so I think it is enough to be Baidu Encyclopedia.

I don't think it is necessary to set up any marketing system or brand system, but it seems that the brand of this network company is not so good. It is better to be practical. A small and medium-sized enterprise has so many online promotions, and the annual cost is very scary. I think enterprises should promote it reasonably and effectively according to their overall strength. After all, SMEs account for the vast majority. How can network companies really help those small and medium-sized enterprise customers and provide good service at a very low cost? As a Ma Yun-style network marketing service company, it is the right way.