Six elements of movie poster design-What are the specific elements of poster design?

What elements should a poster design have? Posters are widely used as a kind of screen advertisement with great visual impact, especially in cinemas, we can always see all kinds of posters. They are all designed around the theme of the film, and the first element is to quickly attract the attention of the audience. How to design an eye-catching movie poster? What are the favorable principles of movie poster design? The following are the elements of successful movie posters recommended by Bian Xiao.

First, we need to determine the theme of movie poster design.

The poster design of the film is centered on the film, and the theme of the film is the focus of the poster design. The determination of the theme of movie poster needs to explore the internal relationship between movie poster and audience, show the style and momentum of movie in the poster in a preconceived way, arouse the audience's rich aesthetic feelings, so as to determine the theme of poster design and grasp the audience's inner needs.

Secondly, the picture of movie poster design.

① The picture of movie poster design refers to the combined design of poster graphics, characters and colors.

Among the visual elements of posters, graphics are the main part. Movie posters mainly convey the ideas and themes of movies through graphic language. Horgo Matisse, a famous contemporary international visual design master, once said: "A good poster should speak in graphic language, not in words." In the graphic creation of posters, artistic forms with distinct themes, prominent shapes and strong colors are often used to achieve instant visual impact and soul-shaking effects. Posters always use the most exaggerated intention to collage the image that impacts the vision, and use the principle of psychological suggestion through the reorganization of form, color and symbol. It is irresistible to constantly emphasize the effect of the picture, so as to catch the attention of the audience at once.

② The layout of movie poster design is the main element of a picture.

Movie posters contain a lot of information, and there are many corresponding text and graphic elements. The layout integrates all the visual elements in the poster into a whole, so that the viewer can easily define the theme, interpret the concept and feel the atmosphere in the process of taste. A good layout can clearly and orderly release information and let the poster explain everything. The effective use of layout is definitely an important design method. The layout of a work is carefully arranged, just as the design elements can speak for themselves. Behind those superficial elements, great potential and strength will be released.

Finally, we should pay attention to the innovation of movie poster design.

The innovation of movie poster design is the embodiment of personality. Personality is often reflected in life and has become a common word, and it is also true in the field of movie posters, which can highlight the characteristics and connotation of the whole movie. Movie poster design is full of "modernization", "personalization" and "fashion". Only by constantly pursuing innovation and individuality can we design movie poster works with distinctive personality and extraordinary taste. Innovative personality is the life and carrier of movie poster design. Any kind of artistic creation should pursue the word "new". For movie posters with a strong sense of the times, the unique personality picture has attracted the attention and favor of the public. Abstract exaggeration is no longer synonymous with posters. Many famous designers design works of art with their far-sighted vision and innovative spirit to reflect the connotation of the film.

For example, Citizen Kane, directed by orson welles 194 1, became an epoch-making film, and his own personality characteristics can be well reflected in the posters he designed. One of his posters depicts the bust of the protagonist in a realistic way, which reduces the purity in color processing and creates a gray effect, which is consistent with the profound connotation to be expounded in the film.

For movie poster design, personalized movie poster design will become the forerunner of movie poster design industry in the future, and will also get higher recognition in the art field.

The six principles of poster making are: (1) simplicity: images and colors must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a sense of boldness and balance. (4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible. (5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect. (6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.

What are the specific elements of poster design? First, the theme is clear.

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Poster design characteristics

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language. It conforms to the content and connotation of the advertisement, and special attention should be paid to the rhythm of text typesetting. The material should be a vector or a high-definition picture. Name of material: creative poster design template

Pixel size: 356 1×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size:13.29g.

They are all layered files and can be combined at will. From then on, the poster was designed for Dont Ask For Help!

Complete visual impact can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching. Original publisher: dusk when MAC does not fall.

Project Design III: Poster Design (Question 2) I. The role of posters The most basic and important role of posters is to spread information, especially commercial posters, which play the role of conveying commodity information, allowing consumers and manufacturers to save time and solve various demand problems in time. For enterprises, with the continuous improvement of scientific and technological level, the internal quality difference between products is getting smaller and smaller, and enterprises pay more and more attention to advertising competition. As an effective advertising media, posters can be used to establish a good corporate image, improve product awareness, open up markets, promote sales and promote competition. Second, factors to be considered in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Third, the expression of poster design 1. Show complete visual impact through pictures and colors. Second, the content to be expressed in the poster should be refined, and the main appeal points should be grasped. Third, the copy should be based on pictures, supplemented by too much content. Fourth, the layout can be treated artistically to attract the audience. Fifth, the theme text should be eye-catching. Fourth, other precautions for poster design should be 1. The poster of the event must be concrete and true. You can use some encouraging words in the article, but you can't exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and pithy. V. Specific requirements for poster design 1. The 30% discount advertisement is A4 format, the size is 285mm×2 10mm, and the standard size of the poster is 540 mm× 380 mm This design can be made according to A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, and the bleeding position is 3mm, so only one side can be made. 1. Full visual impact

The application of color is particularly important in poster design, which is the most important part of poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the poster style, strengthen the theme, attract the audience to stop and deepen the impression. When designing the color of Witkey poster, its hue should be coordinated with the theme of the poster to meet the different needs of the audience. You can master it from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, even so, it can't be unconstrained, and there must be a clear direction. Poster design is to convey the target information and stimulate the audience. However, if the target group is not very clear, it is difficult to design a poster that conforms to the psychology of the target audience. Before you start preparing the poster, you must first determine who it is designed for. A clear goal is enough.

3. Leave blank appropriately

The design goal of each poster is clear. It needs to reach users at some point. Most posters want to attract users to do something, such as posters for concerts and movies. They all need to turn users who see posters into consumers. The creation of visual focus largely depends on reasonable blank space.

4. High quality typesetting

The typesetting design in the poster is actually the same as that in other places, and it is impossible to express more than a dozen different fonts at the same time. However, you can use bolder and more coquettish fonts in a way that you feel more expressive.

However, the use of any font and typesetting needs to meet the requirements and tonality of the current project as much as possible to convey the correct mood. If you often make posters, you will find that this is a thinking and design exercise that can activate your brain.

Creative

Creativity is to observe and understand ordinary things with creative thinking and make them extraordinary. Look at the things around you with the eyes of discovery, or explore the origin of things with the heart of discovery. In short, unlimited creativity is hidden in life, waiting for your discovery.

For designers, poster design is absolutely exciting, because posters have diverse forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and attention to plane composition and color composition.