Guess (guess clothing brand) detailed information daquan

GUESS (gayles) is a clothing brand founded in 198 1. The four marciano brothers, who started as cowboys and yearned for American customs, came to this paradise of freedom from the south of France, but suffered from the depression of American clothing industry. However, their first "Monroe-style" skinny jeans were sold out overnight, and the GUESS brand was formally established.

Basic introduction Chinese name: gayles mbth: GUESS Founder: 198 1 Headquarters: Los Angeles Founder: Maurice and Paul Factory Inspection Counseling: PowerBroad, VBON Business scope: brand history, brand story, brand identification of jeans, watches, bags, clothing, etc. Style and characteristics, founder, factory inspection, specialty store, brand domain name, brand today, special edition, brand watches, brand news, latest trends and brand history are all under the leadership of marciano brothers, Morris and Paul (George sold 40 shares of Eight Immortals to Morris and Paul in September 1993), and Guess's products and sales maps have developed very well. In addition, in the summer of 2004, Guess launched another series brand-marciano, which launched a more exquisite fashion series based on the design concept of Guess. Marciano not only sells in the designated Guess flagship store, but also has its own stores in North America. In September 2004, Guess opened a specialty store in California, its birthplace. Over the past year, it has opened two more stores in the United States and nine stores around the world, including Italy and Lebanon. At present, Guess has sales outlets in more than 70 countries around the world. Guess has more than 100 specialty stores and more than 1000 sales counters. Guess is avant-garde, and its advertising design is always full of surprises and surprises, just like —Sisley, another young women's clothing brand. Each product series of GUESS embodies the same and unique aesthetic elements, which is also the purpose of GUESS design concept. GUESS has been committed to promoting consumers' leisure and unique lifestyle. The brand story GUESS, created by three brothers George, Maurice and Paul from marciano who grew up in the passionate southern region of France, is a brand stained with American western flavor, European romantic passion and French fashion design. Marciano brothers were born in the south of France. Because they love American freedom, they moved to the United States in the 1970s and started their fashion dream in California. In the 1970s, there was no general direction in fashion design, and jeans were not fashionable. 198 1 year, marciano Brothers launched a three-zipper skinny jeans named Marilyn jean in Bloomingdale department store to prove their brand-new jeans design concept and turn jeans defined as work clothes into fashion. Within a few hours, the goods sold out immediately, and marciano began to build this American brand full of French feelings. The new development of this denim product also makes jeans a fashion representative that is not affected by time. Under the leadership of marciano Brothers, Morris and Paul, GUESS's products and sales areas have developed very well. In terms of products, GUESS started as a jeans manufacturer. Due to the continuous expansion, GUESS also sells men's and women's fashion, children's wear, swimwear, shoes, watches, boutique accessories, handbags, glasses, perfumes, suitcases and so on. In the autumn and winter of 2000, GUESS launched the "GUESS Premium" series, which is a series of jeans for men and women with high-quality Italian jeans and European designs. In 2003, GUESS and Parlux Fragrances Inc jointly launched the GUESS perfume series in the form of patent, which showed the va va voom side of GUESS on the other hand. Brand recognition 1. And inverted triangle labels: for guessing? Brand symbol? It often appears in fashion design, and the inverted triangle cloth label is common in the back pocket of jeans. 2. Silver jewelry: Guess? Our silver ornaments are also very special, which can show a strong personal atmosphere. 3. Full range of products: guess? There are watches, leather goods, glasses, shoes, socks and other personal accessories. In addition, there are personal items such as body bath maintenance series, perfume and make-up series. GUESS GUESS stands for adventurous spirit, sexy and pure American style! GUESS has well integrated her brand tenet into fashion design and style. Curiosity, enthusiasm and the spirit of freedom are the ideas of GUESS, and GUESS has always been regarded as a younger brand among fashion luxury brands. Its heart-shaped pendant decorative necklace and handmade style are unique and young. Marciano Guess has launched a more exquisite, feminine and sexy fashion brand based on the design concept of Guess. GbyGUESS is independent, bold, confident, energetic and fashionable. Style features GUESS stands for adventurous spirit, sexy and pure American style! Curiosity, enthusiasm and the spirit of freedom are GUESS's ideas. Since GUESS originally started from denim clothing, the tone of the design has always had a western flavor, and it is comfortable, natural and adventurous in the presentation of texture. Then influenced by popular elements, GUESS gradually developed some sexy, simple and urban designs. With the increasing consumption age of guessing, the "guessing set" that can go in and out of social occasions and express personal taste is loved by many people. Therefore, GUESS decided to separate the "GUESS Collection" under the name of designer marciano and become a designer's clothing with higher texture. "?" The symbol representing GUESS brand often appears in fashion design, while the inverted triangle cloth label is common in the back pocket of jeans. GUESS's silver jewelry is also very special, which can show strong personal taste. GUESS's advertising design is always full of surprises and surprises, just like Sisley, another young women's clothing brand. Many famous models were born from GUESS's print advertisements, including naomi campbell and Claudia Schaefer in The Black Pearl. GUESS's print ads often leave a deep impression on models. Founder under the joint leadership of Morris and Paul, GUESS has been a trend vane since 198 1. GUESS brand always tells the avant-garde, sexy, classic and fashionable attitude, and proves its appeal and industry influence to all partners. PaulMarciano, who is famous for his rich imagination, is the helmsman of GUESS's image design, and has created many of the most revolutionary and unconventional images for GUESS in the history of advertising. As a true idealist, Paul marciano has been responsible for supervising the design direction and image design of the whole company since the brand was founded. With his unique vision of dramatic photography, Paul marciano has created amazing and exciting works. Because of its bold, enthusiastic and innovative advertising design image, GUESS has been favored by business people, such as Cleo Design and Art Direction Award, which has established its fashion position in the field of American spiritual culture. Paul marciano is also a continuous driving force for the expansion of retailers and factories in the brand world, and e-commerce websites GUESS, marciano and GbyGUESS have also won awards under his guidance. Maurice marciano, chairman and CEO of the company, is committed to the brand spirit and quality consciousness of the company. In addition, he is also responsible for the company's design direction and sales. Therefore, the sales profit in 2006 increased from $65,438+$982.6 million to $65,438+$65,438+$900 million. Factory inspection and guess did not establish its own evaluation standard in factory evaluation. When evaluating his own suppliers, except for some problems, Guess basically evaluates the factory according to CSCC standards. The evaluation process of CSCC is mainly divided into document list, factory inspection and employee visit. I believe that people who have done CSCC factory inspection or other certification bodies have a certain understanding of these processes, so I won't say much here. Here we focus on evaluating the implementation of CSCC. In the corporate culture of CSCC, honesty is described in detail: CSCC was established to conduct moral investigation and report the true situation fairly. The company's code of business ethics binds all auditors, consultants and managers. Under such constraints, the impartiality of CSCC's appraisers is very strong when performing factory evaluation. Inviting the factory to eat and give gifts, and various forms of bribery may even lead to a decline in the evaluation level of the factory. In addition, in the summer of 2004, GUESS even launched another series brand-marciano, which launched a more exquisite fashion series based on the design concept of GUESS. Marciano not only sells in the designated GUESS flagship store, but also has its own stores in North America. In September 2004, GUESS opened a specialty store in California, where he was born, specializing in high-end accessories. Over the past year, it has opened two more in the United States and nine in other parts of the world, including Italy and Lebanon. The brand domain name 20 1 1 Guess submitted an application to the Asian Arbitration Center around May, and obtained the ownership of the disputed domain name fs-guess Point com. The disputed domain name was registered in 2009, and the original domain name owner was Liu Jingang, a Cantonese. The registration time is later than the trademark registration time, and the defendant has the nature of maliciously registering and using the domain name. Finally, after investigation and evidence collection by the arbitration panel, the panel concluded that the defendant should not have ownership of the disputed domain name and decided to transfer the disputed domain name to the plaintiff Guess Company. Brand Today, GUESS has sales outlets in more than 70 countries around the world, while GUESS has more than 100 specialty stores and 1000 sales counters. GUESS is avant-garde, and its advertising design is always full of surprises and surprises like —Sisley, another young women's clothing brand. Many famous models were also born from GUESS's print advertisements, including naomi campbell and Claudia Schaefer. It can be seen that GUESS's print advertisements are often enough to impress models. On August 20 12, the joint technical experts obtained the exclusive agency right of GUESS luggage in Greater China, which made up for the shortage of joint technical experts in the women's bag market. UTC experts have dozens of internationally renowned brands such as Swiss Army Knife Wenger, Finland Golla, American Atlantic, and the world's first outdoor luggage brand, American EC(Eagle creek). UTC bags are rich in styles, including suitcases, shoulder bags, shoulder bags, briefcases, computer bags, wallets and so on. UTC provides travelers with not only equipment packages, but also ideas packages. The special edition has a crystal-inlaid case and animal patterns, plus exquisite design signs, with leather straps of different colors. Convenient color selection can be matched with all kinds of fashions, which adds a bright spot to the outstanding trend modeling of young women who love adventure at present, and also becomes the new image of the 25th anniversary of Guess. In 20 12, GUESS Watches launched a special edition of fashion women's watch series to celebrate the 25th anniversary, highlighting the design features of GUESS logo and adding modern elements to make the watch more fashionable. The sexy design contains many dazzling and charming details, which creates outstanding trend modeling for young women who love adventure at present, and also creates a perfect new image of 2 1 century for GUESS. The eye-catching anniversary series concentrates many fashion elements, making GUESS a must-buy watch. GUESS Watches designed five brand-new watch styles for the anniversary, creating 25 changes through color matching, giving GUESS Girl a variety of choices to match the fashion. Each watch has a specially designed 25th anniversary back. It is not difficult to find the classic and popular GUESS logo and triangle GUESS logo in the series, with dazzling surfaces, crystal-inlaid watchcases and animal patterns. These designs are matched with leather straps of different colors, providing every lady with a variety of fashionable choices. Brand watch self-confidence series watch self-confidence series brand-new self-winding watch is fashion watches with high CP value. Through the natural swing of women's wrists, it is transformed into the motion power of automatic winding, which makes the automatic disc rotate and then winds the hairspring. Once the hairspring is fully loaded, it can provide more than 30 hours of power to ensure the accurate operation of the watch. The complex and exquisite hollowed-out dial shows the self-winding movement, showing its confidence and beauty. The transparent back of the watch gives a glimpse of the mechanical mystery of its internal operation. The polished silver-gray case is inlaid with double rows of black hematite crystals, which is even more dazzling against the metallic gray belt with animal patterns. In addition, there are rose gold with white tone style, exquisite rose gold case inlaid with double rows of shiny transparent crystals, bright white crocodile leather strap. GUESS's new self-confident series watches emphasize details, functionality and exquisite modeling, show unique self-confidence and elegance, and exude high texture and accuracy. This is the perfect choice for women who are eager for attention. Brand news GUESS joins hands with legendary DJ Ti &；; EumlSto pushes * * * version 2065438+July1July 2-GUESS, a denim fashion brand, announced that the company and the legendary DJ and producer Tiasto (Ti&: EumlSto) all-round cooperation, including the launch of the * * * version and Ti &；; EumlSto cooperation series and GUESS brand global tour. Since August, a brand-new multifunctional watch-Guess * * * Ti&; EumlSto watches will be registered in major GUESS franchise stores, department stores and specialty stores around the world. On June 5438+ 10, men's and women's clothing series will be launched. The inspiration of 22 sets of clothes comes from the developing electronic music and the lifestyle around electronic music in current pop culture. Guess 20 1 1 spring and summer accessories advertising blockbuster and guess 201/spring and summer fashion advertising, guess 201/spring and summer accessories advertising also played a retro style. Madou looks like a beautiful girl in charming underwear, and advertisements are like posters. The beauty and charm of Vintage make people shine, and the bright and unobtrusive teasing tone makes people feel happy. This group of blockbusters was shot by China photographer Yu Zai. The latest news GUESS Tianjin's first store settled in Joy City GUESS Tianjin Joy City Store will adhere to the consistent brand style, large-scale black and white contrast, and clear layout. In contrast, the famous jeans series is more prominent against the striking bright red wallboard. Beauty lovers who have a soft spot for jeans can choose pants with different tailoring, materials and washing effects. 201212 On February 25th, GUESS will open with Tianjin Joy City. GUESS, who started with tight-fitting "Monroe-style" women's jeans, launched jeans with more leopard print and BlingBling flash diamond elements on her hips this season, which is absolutely modern and fashionable.