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FAW Hongqi H9 has been officially unveiled in Dubai Exhibition Hall, UAE, and is open for pre-sale for Dubai users.

It is reported that the price of H9 sold in Dubai is 2.299-3.099 million UAE dirhams, about 4.09.1-5,565,438+0.5 million RMB. Hongqi previously said that the Middle East is a key overseas market for Hongqi, and the introduction of H9 in Dubai this time can let more users know about Hongqi brand and set a benchmark for luxury cars in China.

The automobile market in China has always been characterized by the fact that the price of domestic models sold by foreign brands is higher than that of overseas models with the same configuration. The red flag did the opposite this time. The unit price of H9 series models sold in Dubai is higher than that in China. For example, the lowest model of H9 is priced at 409 1 000 yuan in Dubai and 309,800 yuan in China, and the difference is more than100000 yuan. For example, the price of the highest quality H9 in Dubai is 550.10.5 million, while the domestic price is only 539,800, and the difference is enough to buy two or three flagship mobile phones, which is definitely the first time in the history of independent cars in China.

As a luxury brand, Red Flag needs more positive images.

Although Red Flag has a special status in China, just like Cadillac in the United States, it is an undisputed top-class car. However, Hongqi still lacks the influence of well-known brands in overseas markets. If you want to let your luxury brand go abroad, Hongqi needs to play a higher exposure and a more positive image in the international market.

As one of the regions with the most concentrated wealth in the world, the UAE is rich in powerful people. The image of local people who love to buy luxury cars has been recognized all over the world. Dubai is the most dazzling presence in the UAE. Therefore, it is of great significance for Hongqi to successfully enter the Dubai market and gain recognition from local consumers. Just like Lexus wants to develop globally, it must first enter the North American market. Red Flag's entry into Dubai can make a good start for Red Flag to enter the global market.

It can be predicted that when Hongqi becomes famous in Dubai market, its position in the international market will be greatly improved, and then it can enter a more mature and critical market as a "luxury brand in China". As the first high-end brand in China to go abroad, Red Flag's slow and steady strategy deserves our recognition.

Although Hongqi is the first luxury car brand in China to enter the international market, many independent brands have already started their internationalization strategy before Hongqi. For example, Great Wall Motor has been exported to more than 65,438+000 countries and regions around the world, covering Europe, Central and South America, the Middle East, Asia, Africa and Australia, and even established a production plant in Tula, Russia; Chery Automobile has also cultivated in Mexico, Egypt and Russia for many years, laying a solid market foundation. Chery has established seven assembly plants in Russia, Ukraine and Egypt.

Other brands, such as Geely, Wuling, Lifan and ZTE, have also performed well in automobile export business. In the international market, consumers have gained enough recognition for the low-end models produced in China. However, high-end luxury brands like Hongqi have not seen the China brand in overseas markets. The red flag filled the vacancy and was also an important stroke in history.

Write it at the end

At present, Hongqi H9 has been pre-sold in Dubai, but I guess FAW Hongqi may be more interested in the overseas exposure of this brand. The focus of its development is still at home, hoping to sit on the position of its own domestic luxury car. Only in this way can we really consider the possibility of overseas markets.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.