Traditional Culture Encyclopedia - Photography and portraiture - Why did Luo Xiangjian, a one-legged basketball boy in Yunnan, become popular overnight?
Why did Luo Xiangjian, a one-legged basketball boy in Yunnan, become popular overnight?
Shortly after the video of Zhang Jiacheng playing basketball became popular, Zhang Jiacheng's Tik Tok was exposed and the number of fans surged. At present, it has exceeded 1.8 million, and the number of likes has exceeded 1 10,000.
Let's take a closer look at the process of Zhang Jiacheng's popularity. There may be a network pusher behind it, and we can clearly see the traces of careful planning.
First of all, the popular time can be said to be selective. On May 29th, he took part in a basketball activity, and with his skillful dribbling and accurate shooting with one arm, he set off bursts of applause. Take the performance of this activity as video material and screen it on major network platforms. After that, the local media in Guangdong followed up the interviews and reports in time, and the major media contributed.
Secondly, Zhang Jiacheng's personal Tik Tok. Tik Tok in Zhangjiacheng currently shows that there are 15 works published by a * *, and the earliest one was published on March 30th. After that, it was not updated until May 23, and it was released intensively, almost every day. If Zhang Jiacheng has not deleted the works released in the past, then this timeline can also be regarded as an intentional arrangement.
Of course, even making stars, Zhang Jiacheng's story is inspiring enough. When she was 5 years old, she accidentally lost her right hand, constantly trying to overcome difficulties and learn to take care of herself. 12 years old came into contact with basketball, and it only took about two years to reach today's level. There is no doubt that there is a lot of effort behind this. According to media reports, Zhang Jiacheng broke three basketballs and worn seven pairs of sneakers in more than two years. The so-called hard work pays off, there is no doubt that Zhang Jiacheng deserves praise and respect today.
Of course, today is the era of attention economy. Skilled people are eager to show themselves and get attention. Many of them have gained a lot by being aware of their concerns. Therefore, it will not be surprising whether Zhang Jiacheng publicizes his personal inspirational story with the help of the online platform, or whether there is a pusher behind him to promote Zhang Jiacheng's popularity.
In recent years, the basketball circle has never lacked blockbuster grassroots stars. Some people even make a lot of money by fame. However, most of these people later got farther and farther away from their basketball dreams. I hope that while Zhang Jiacheng is famous, Do not forget your initiative mind will work hard. As he said, he will become a professional basketball player one day.
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