What is the relationship between Blue Tower and Holiland?

The relationship between Blue Tower and Holiland is equivalent to separating the unwilling, so many stores use Hao Fuli, Sweetheart, Left Bank and Blue Tower, so Blue Tower is a branch of Holiland. Now Lanta is a former partner. The original Hollyland was jointly organized by several founders. Everyone does his own job, but unification is called Hollyland, which means joining the stock market. After Hollyland became bigger and stronger, the party with more shares wanted to take back the unified management right of the brand, and other founders were unwilling to split it, so some Hollyland changed its name to Blue Tower.

The change of Holiland brand strategy

In the final analysis, there are two main reasons: distinguishing the market and dividing the brand level of the region. In first-tier cities and most second-tier cities, Holiland's brand remains unchanged. Among the third-and fourth-tier cities, counties and cities were renamed. Another is the internal division of Hollyland, because it is a family business. After the division, the main brands of Hollyland will remain unchanged, and other shareholders will re-brand in the region.

The brand of Lanta is cake, bread and West Point, which used to be Hollyland. Landa is a brand of Zhengzhou Landa Food Co., Ltd., established on 20 19, and located at Room 903, 9th Floor, Department Store, No.49 Erqi Road, Jinshui District, Zhengzhou City. The industrial and commercial registration number is 410105001631566. The business scope is prepackaged foods, wholesale and retail of office supplies and daily necessities.