Car model. About models.

At various large-scale auto shows, people's eyes are not only drawn by beautiful cars with smooth lines and high prices, but also by car models with charming faces and graceful bodies. Through their body modeling, the different connotations and temperament of various cars are interpreted. The reporter learned in the interview that due to the vigorous development of the automobile market, the temperature of the car model business in Shenzhen is rising and the scale is gradually expanding. At present, most car models in Shenzhen market are part-time models, and the daily salary ranges from 1000 yuan to 1000 yuan. It's not easy to be an excellent car model. Not only must you have professional conditions such as image, but you must also meet the requirements of car dealers in temperament.

salary

It is understood that in Shenzhen, the average car model's appearance income is between1000 ~ 2,000 yuan per day, the underage model is between 3,000 ~ 5,000 yuan, the supermodel's daily quotation is above 10000 yuan, and some supermodels are as high as 20,000 ~ 30,000 yuan per day. In all kinds of automobile exhibitions, the working hours of automobile models are 4-5 hours, and the appearance fee is generally 300-400 yuan higher than that of clothing models. According to industry insiders, there are almost no full-time car models in Shenzhen. If you choose to work full-time, it will be more difficult to maintain your life. Because the number of domestic auto shows is limited, an auto show lasts only a few days and is scattered all over the country. There are only three or four auto shows in Shenzhen a year. For well-known models, car companies should also consider whether they can afford their higher appearance fees. The model appearance fee is not entirely owned by the individual. Under normal circumstances, the brokerage company will get a commission of 10%~30%, while the model who just debuted may pay the brokerage company more. In addition, modeling is a wonderful industry. If you want to be beautiful, you have to invest. Usually clothing, makeup, skin care, training fees, shooting fees, etc. It accounts for the majority of personal daily expenses. In China, it is impossible to support the life and consumption of car models only by the cost of auto show.

Design concept of automobile model

Strictly speaking, it's a plane model. Shenzhen is a big clothing city and a city with extremely prosperous industrial products. There are many opportunities for fashion exhibitions and product exhibitions in Shenzhen, and it is common for fashion models, car models and exhibition models to shoulder heavy burdens.

Fashion models focus on the designer's ideas, and car models should reflect the taste and temperament of cars, not all beautiful models are competent. It is understood that making a car model requires that its temperament must be consistent with the characteristics of the car, and its appearance should also be coordinated with the style of the car. In short, the overall image and emotional expression of a car model should reflect the inspiration and passion of the car. Malan once worked as a model for Italian Lamborghini, Ferrari and other sports cars in Beijing and Shenzhen, and was the runner-up in the 2000 New Silk Road Model Contest. In the interview, she wore breeches made of shiny black fabric, a magenta T-shirt, and a silk-scalded explosive head, which was young and avant-garde. She told reporters that different cars have different positioning and styles, and the models need to show corresponding charm, otherwise it will look neither fish nor fowl. For example, she is more suitable for modeling sports cars and luxury cars. Commercial vehicles are not suitable for passionate and energetic "spice girl" models. What it needs is a generous, professional and capable display. Luxury cars generally highlight noble and elegant styles, while concept cars focus on abstract and avant-garde features. A car model told reporters that in fact, this bowl of rice is not delicious, and it is very picky when choosing. A car show often selects only three or four models out of fifty or sixty models. Some foreign car dealers will also bring their own special clothes, and models with high scores in figure, figure and temperament will have a chance.

To be an excellent car model, you need to have a strong understanding, and hard work is an essential link. Ma Lan said that before each exhibition, he had to be interviewed by customers. She will first understand the characteristics of the car, such as model, height, color and consumer information, and then imagine the clothes, posture and facial expressions that can match it according to her own understanding. She said that the car model is not a "vase" standing stiffly beside the car. She used body language to give life to the car, and finally reached the realm of integration between the car and people, so that every visitor could capture the charm of the car at once.

The hard work of competing endurance and physical strength

Red lips, shawls, long hair, short skirts, high heels, or wild and unrestrained, or elegant atmosphere, car models often steal the limelight more than cars at auto shows. However, it is not easy to maintain a radiant posture, which requires endurance and physical training and dedication. Compared with fashion models, at the auto show, the space for car models to display their individuality is particularly limited. Some car dealers require that car models should not have personal expressions and actions during the exhibition, and gestures must be done in strict accordance with the regulations. This requires car models to be superior in physical strength, endurance and professional ethics.

Xiao Nan, runner-up of Shenzhen Real Estate Model Competition in 2003, has worked as a model for Bentley, Porsche, Ferrari and other models. She told reporters that fashion models can walk around and show their expressions for only a few minutes on the runway. Car models usually work from 8 am to 5 pm. Although it is often a group of two or four people who take turns to go on stage every 30 minutes or 15 minutes, it takes perseverance to stand in high heels for four or five hours, and often the feet swell after a car show. On June 5438+065438+ 10, 2003, she participated in Guangzhou International Auto Show. On the first day, she didn't have a good rest because she wanted to know Bentley. The next day she got up at 6 o'clock and went to the hall at 8 o'clock. The exhibition hall was crowded, the air was not circulating, and the exhibitors' stereos were deafening. At the end of her speech, she fainted.

Many people often ask for photos with car models at auto shows. In this case, the car model can't pull a long face, let alone refuse. Ma Lan said that at the Lamborghini Auto Show in 2002, the flow of people was very large. Lamborghini is a rare luxury sports car, and many people come to take pictures. Those flashing magnesium lights stung her eyes, but she still couldn't blink. Because the light was too exciting, I went home at night and closed my eyes to feel that everything was bright, and it took several days to return to normal.

A good car is inseparable from a car model.

This is an era when many aspects are in urgent need of beautiful women. And almost everyone will never forget the woman who really has the concept of white-collar, which is actually brought about by the establishment and possession of the concept of automobile. Moreover, the sexy and graceful curve of a woman's body and a glimpse of naked underwear have become classics of women and cars. People can express emotional strength and anger that words can't express by taking a ride in a car, having sex or in the form of a car. People can express and vent by owning their own cars. People have already felt that the combination of cars and sexy girls has become a modern luxury for TV viewers in China. Moreover, because of the visual impact caused by the style or beauty of the car, people have felt that many cars are only on the road, but in my city and downstairs.

Beijing Auto Show has added new beauty to the fiery first-class area, and it is said that when a person's monthly income is at least 5,000 yuan, then his annual salary of 60,000 yuan can be considered whether to buy a car. But because Wang's monthly work can only maintain the income level of 1000 yuan. So the luxury of buying a car is just a luxury, but it's different now, because this most popular auto show in Beijing makes people realize our passion for cars again. So the killer weapon we have used for a long time is to use those beautiful girls to attract people's attention to the auto show, and these beautiful girls really don't care. People are more popular where there are beautiful women, but after the flowers and the "auto show", people

This is a year in which we can give full play to our imagination, and we don't forget to use beautiful women as a means of promoting all cultural phenomena. Whether beautiful women really have feelings for cars is unnecessary, because the concept of beautiful women for cars has just formed, and their price is actually to earn enough money for themselves after several such auto shows.

This is an era when any industry can't live without beautiful women. Beauty, as a car model, is naturally inextricably linked with cars, because when choosing these models, it is often necessary to use some professional knowledge of cars as the criteria for assessment and selection. Car models should understand cars, and car models should be able to understand the relationship between cars and people with their own understanding and explain car concepts through their own body language. When girls who are lucky enough to be car models are hired as car models by some international companies, they have to take a series of tests, including their understanding of cars, their ability to express themselves and their English level. Car models are particularly characterized by expressing their understanding of the concept of cars and the socialized thoughts and personal life involved in cars with their own understanding after an article about cars.

After all, natural car models are different from other clothing models. Some newspapers have defined what a car model is-one is to find some beautiful models to stand by and watch the car, or pose in front of the parking space or show the sexy effect of beautiful women. The other is that the appearance, temperament and sexy degree of these models should be consistent with the brand of the car, and the dress code should also be consistent with the car and regional atmosphere to be displayed as far as possible. Therefore, the relationship between beauty and car display is a simple combination of expensive cars and beauty, which actually misinterprets the significance of beauty to car display.

In fact, what style of beauty is used has something to do with the car itself, because the car is as important to women as men, no matter whether a woman is beautiful or not, it even exceeds performance. Among those car buyers who really want to buy a car or use it to please women (especially beautiful women like beautiful things), the handsome image of men is associated with cars. The car selection combination of handsome guys and beautiful women and the behavior of well-off couples who come to the auto show make people understand this cultural phenomenon again from the concept of cars and the choice of mysterious, passionate, elegant, classic or sexy and dynamic cars.

But in any case, people finally realized this problem, that is, the automobile culture should be people-oriented, and the relationship between people and cars. It is no longer a means of transportation. In addition to this basic concept, the emergence of the concept of automobile, like the immature concept of automobile culture, will gradually become a new cultural phenomenon. The role and contribution of beauty is a more prominent performance of attention economy, which attracts attention first. Regardless of the size of the auto show, at home and abroad, car models are a beautiful landscape. Their beautiful smiles, graceful bodies and colorful costumes make the monotonous exhibition magical and attract people's attention. People raised their cameras and took countless moving figures and wonderful moments. "Beautiful car" has become a fixed impression of the auto show. Every auto show, the media not only reports a lot about new cars and technologies, but also shows car models. Many online media even hold "Best Car Model" public voting activities to increase the click-through rate.

It is not difficult to imagine what the auto show would be like without car models. Rigid cars and complex technology will make visitors feel bored, while bright and energetic models will make booths and exhibits lively and rhythmic. Similarly, communication has become noticeable because of the existence of models. Maybe this is the effect. Nowadays, various auto shows in China pay more and more attention to the choice of models. Some big model companies are in short supply and the appearance fees are getting higher and higher. In desperation, manufacturers have to compromise and grab those second-and third-rate models, even "wild models." This leads to a problem: in the eyes of professionals, it is always felt that domestic models cannot interpret the cultural and technological connotation of automobiles through their own performance.

At the top international auto shows in Paris, Frankfurt, North America, Geneva and Tokyo, models and cars seem to have formed a natural connection. The gesture and smile of the car model just show the characteristics of the car. Ferrari's elegant red evening dress, slender figure and unsmiling noble expression set off Ferrari's noble quality and unique technology. The sexy and lively models in front of French cars show the romantic and modern design concept of French cars; Japanese cars are full of youthful and lively atmosphere, and the models outline the style of Japanese cars close to the needs of the times; American and German cars, which are steady and slightly modern in front of the car, can convey the unique credibility of the old cars and the rigor in quality and technology. In contrast, domestic car models are more like fashion models. Although they have the gentle and beautiful characteristics of oriental women, they keep a distance from cars. Some experts have said that since the evolution of human society to the industrial age, the basic function of clothing has changed from keeping out the cold to making up for the defects of the human body. People's height, thinness, long limbs, short limbs, white skin and even temperament can be compensated and publicized through the choice and collocation of clothing. The role of models is that they can vividly embody the design concept and product technology through their own performances, thus arousing the audience's desire to buy. This function is the same when transplanted to products such as automobiles. Car models should show the essence of cars, jewelry models should convey the characteristics of accessories, and mobile phone models should show the connotation of products. Maybe it's because Hyundai started late in China and the modeling industry didn't develop for a long time. It will take time to combine the two. Domestic car models have a poor understanding of cars, so their performance is still superficial. This defect can be reflected in the photos of the car model. No matter whether you are a professional photographer or an amateur photographer, no matter how good your films are, people always feel that the model is out of touch with the car to be displayed. There seems to be no close relationship between the two. Beautiful and moving car models arouse more appreciation of themselves and clothes, but can't completely affect people's attention to cars. This raises a new problem: while the automobile industry is developing greatly, we should also pay attention to the development of car model business. Can automobile manufacturers support and care about the growth of this subsidiary small field and stop paying attention to their own growth under the condition of making a living? Under the current living environment of domestic model industry, it is very difficult to cultivate qualified and excellent car models on our own. Because in order to survive, model economic companies, large and small, all focus on "catching up" and have no time, energy or financial resources to train specialized talents.

Nowadays, with the rapid development of China's automobile industry, auto show models have formed a unique field, and it is time for China to catch up with the world's advanced industries.

Although the automobile market in China is depressed, the market space is still huge in the long run, and the demand for automobile models is bound to double. It's just that this doubled demand will come more from the professional needs of car models. Car models are treated differently in different countries.

Car model is an exotic product to China, with a history of only over ten years. Although the time is not long, it received rave reviews as soon as it appeared. Let's not talk about the daily salary level of a good car model of 10 thousand yuan, but the audience's enthusiasm for each car model is enough to make many beautiful women at the auto show feel high. As for the world, there are countless auto shows, large and small. Although the emphasis is different, one thing is the same, that is, car models are used more or less.

Car models in Europe and America received a cold shoulder.

The earliest and most fashionable car models should come from European and American countries. Most of the six most famous international auto shows in the world can be places where European and American car models show their charm. I thought I could find many reports about European and American car models on the Internet, but the facts are surprising, and I can't say that there are none. However, compared with a large number of Asian beauty car models, European and American models with better body conditions did not occupy more favorable terrain on the Internet. Take the Geneva International Auto Show as an example. Founded in 1924, this auto show event, known as the "international weather vane", has been widely reported by both international media and China media. The content of the report is different, but the same thing is the lack of the "beauty car model" part that China audience are familiar with. European and American auto shows no longer need to rely on car models to support the facade, because there are more appropriate forms of expression such as pantomime and stage play; International audiences pay more attention to the car itself, and more car models are involved to make them uncomfortable; The car model market in Europe and America has never developed. "Car model" is not a new term in people's impression, and their beautiful image is not in pictorial, TV, advertisements and various exhibitions.

Stop and cross the field of vision. When the operation mode of automobile model industry is becoming more and more commercialized, people can't help but have a strong interest in many secrets hidden behind through colorful automobile model exhibitions. Lift this veil and see the story behind the car model.

Events are as numerous as rain and as small as ants.

Automobile industry is one of the pillar industries in China, and the market capacity of automobile models is very large, and it is accelerating. From more and more auto shows, to the listing of new cars, the release of new cars and so on. There are many kinds of automobile-related activities, bringing forth the old and bringing forth the new. Car models have more and more room for development in the market. However, as a part of the model market, the car model market is also quite irregular.

Zhang Yiyao, the image ambassador of the 11th National Games, began to make Cadillac, Land Rover, Hummer and other car models in Shanghai, Beijing and Shenzhen at the age of eleven. He was once called the youngest post-90s model at the auto show. In an interview with reporters, Zhang Yiyao said that there are few international competitions in almost a year, and all the models who participated in the model competition are newcomers, because the models who signed contracts with the brokerage company before are very busy and have no time to participate in their own performances. Therefore, the international model competition is to give novices a chance to exercise, and let them have a preliminary understanding of the industry through pre-competition training and performance on stage. In China, the number of car model competitions is really amazing. Some people say that this is a special product under special circumstances, which is related to the development of China's automobile industry and model industry. In the developed countries of European modeling field, many models are introduced by the media, and the content published by European fashion media is mainly based on models, supplemented by entertainment circles, which is somewhat different from China. They publish many photos of new models every issue. Car companies want to know about models mainly through the media. In addition to getting a lot of business information from the media, they basically mastered the dynamics of the modeling industry. However, there is no such atmosphere in China. Therefore, it is China's characteristic to select new people through competition.

"Amateurs" hold competitions, while "regular troops" stand aside.

Some car companies have held car model competitions, but the scale and social influence are very small, and there is no so-called "regular army" such as model brokerage companies to participate. The competitions are not very professional and random, resulting in low model level and competition level.

Holding a car model contest is an effective way to develop the car model market in China. Through the competition, we can cultivate the car model's understanding of the car, increase the knowledge of the car model, improve the overall level of the car model and expand the car manufacturer's cognition of the car model. Of course, the contest must be hosted by experienced organizations, such as big-name companies such as New Silk Road Model Agency, which will greatly increase the professionalism of the competition and cultivate more and better professional car models for the China car model market.

Because the car model competition needs the cooperation of car manufacturers, it is more difficult than the simple model competition. Although automobile enterprises generally have higher and higher requirements for car models, they lack a deeper understanding of the car model competition for cultivating car models. In this respect, they are "amateurs", so they can only play some games in a small range. The result of the game is even more flattering. The winners of most competitions have not been reused by car companies, and the competitions have lost their meaning.

Sweating behind the scenery in front of people.

Red lips, pink face, long shawl hair, short skirts, long legs and high heels, all kinds of charming car models make tourists relaxed, refreshing and eye-catching. Car models are part of the modeling industry. When a model stands on the runway, he is a fashion model. When standing on the platform of the auto show, it is a car model; When standing in an assembly, it becomes a shell model. Models, like actors, need to be ever-changing They use their charm to interpret everything that needs to be interpreted beautifully and dazzlingly ... which fascinates many young men and women. It seems that this is a profession full of flowers and wine forever.

The birth of car models has just begun, and car models must have a certain understanding of cars. First of all, a car model must be a person who can pose, but a car model must know what posture different models of cars should pose. For example, commercial vehicles and off-road vehicles are completely different. A car model should understand the history of the displayed car, the design concept of the goods and the performance of the car, and must also be clear about the consumer groups of the car to be displayed. Car models should be knowledgeable models, not just posing. Don't look at the excellent car models at the exhibition. In fact, they need to pay a lot of sweat off stage.

Ordinary car models have a full meal, and super car models earn 10 thousand yuan a day.

How much is the salary of the car model? It has always been a mystery to ordinary people. Supermodels who stand out from fashion models, such as Guan Qi, Yue Mei and Zhang Yiyao. If you attend the auto show, you will definitely take the lead. The key is whether car companies can bear their higher performance fees. Generally speaking, the price of ordinary car models ranges from 1000 yuan to 2,000 yuan/day, the price of minor cars ranges from 3,000 yuan to 5,000 yuan, and the price of super cars is generally above 10000 yuan/day, and some super cars even reach 20,000 yuan to 30,000 yuan/day.

The model appearance fee is not entirely personal. Basically, the company will take 10% to 30% of the commission, while some unknown models may deduct more. Because of the professional relationship, the expenses of models will be more than the average person. In order to keep in good condition, 30% to 40% of salary is spent on makeup, skin care and clothing; In addition, the training fee and the cost of taking photos should also be borne by yourself. So, unless you are a supermodel or a supermodel, it's really hard money like an ordinary model.

If the car model can only walk on the runway, not only will the income be low, but the future will not be very good. Cindy's walking cost is not high either, ranging from 1 10,000 to10.5 million dollars. Car models can only make movies and print advertisements, and their income and popularity can come up. Supermodels are determined by the market.