How do you think Zhuo Wei makes money?

A series of videos, live comments and Weibo's Q&A about Bai Baihe's marital infidelity revealed by Zhuo Wei caused an uproar on the Internet.

This year, Zhuo Wei won the "Pass" sponsored by Phoenix News and Little Information. 20 17 Media Festival awarded "Media Person of the Year Award". This is undoubtedly an affirmation of its commercial value.

Zhuo Wei is a traditional entertainment reporter, starting from the lowest paparazzi, tracking and stealing photos and selling them to the exclusive media. This is the original mode of making money for China paparazzi.

But after deducting the cost of manpower, material resources and time, Zhuo Wei once said, "If you think I have made a lot of money, then I really think you are naive."

In 2006, Zhuo Wei and photojournalist Feng Ke set up a popular studio to sell the copyright of the obtained content to the media.

On 20 10, Fengxing Studio started its corporate operation. The studio will establish a long-term distribution and purchase relationship with print media and online media, and provide a certain amount of news every month. Each news includes dozens of photos, several clips and complete dubbing videos.

On 20 12, popular studio launched the entertainment gossip app "Love Entertainment Philharmonic".

20 14, Fengxing Studio became famous for exposing "Yao Di's cheating article". In an interview, Zhuo Wei revealed that the main income came from copyright sales.

At that time, Volkswagen Studio produced 120 pieces of news every month. In order to sell small news, Zhuo Wei adopted the strategy of "packaged sales", that is, the entertainment news was packaged as a whole and provided to the media at a fixed price, regardless of its importance. The average manuscript fee for a piece of news is only two or three thousand yuan. Therefore, even the "Yao Di" level of "aniseed", sometimes the income may be only a few thousand dollars.

At the end of 20 14, Zhuo Wei and his partners raised 300,000 yuan, renamed "Love Entertainment Philharmonic" as "National Talent Search", and added many real-time interactive functions on the basis of the original information release, so that users can not only watch news, but also take the initiative to break the news and share their own shooting contents.

In 20 15, "National Talent Search" was invested by Lianchuang Yongxuan for millions of angel rounds. Talking about the experience of meeting investors, Zhuo Wei said that investors also ask gossip. Now "Guo Cai Search" has another owner, and has a cooperative relationship with the popular studio, but the popular content will be exclusively provided to "Guo Cai Search".

Regarding the operation of the public studio, Zhuo Wei believes that the public studio is first and foremost a brand, not a media. "The future development plan is news programs and platform programs".

The video program "Super Genius Detective" jointly created by Fengxing Studio and iQiyi is a test of the direction of news programs. Superpower reports gossip news in the form of a paparazzi reality show. Since the launch of the program, the average click-through rate of each issue has reached one million.