What skills should e-commerce entrepreneurs master now?

Hello, I'm Xiaoling, an e-commerce company.

Doing e-commerce entrepreneurship requires too many skills. Let's give a few simple examples.

1, authentic and reliable e-commerce operation ability and the ability to create explosions are the basic skills of e-commerce.

2. The ability to integrate first-hand business resources, mainly online operational resources, including promotion, business and brand incubation.

3. Reliable supply chain integration ability. The more the cost of upstream procurement and downstream logistics is reduced, the lower the cost will be.

4. Have mature business transaction ability, start your own business as a boss, and consider the overall situation.

In short, there are many things to know, but you don't have to do it yourself. You can recruit people, but you must understand, so that you can completely control the whole business and not be fooled by the veteran in the workplace.

Come on, e-commerce is not easy, I hope everything goes well!

1, market analysis and judgment ability should be keen;

2. Have a long-term vision and global awareness;

3. Clear positioning and clear e-commerce platform;

4. Build an excellent e-commerce team;

5, learn to distinguish, don't go with the flow.

Team management and target management ability

E-commerce entrepreneurship must have a clear purpose. In different stages of starting a business, it is necessary to set clear goals and make detailed decomposition.

In this process, as entrepreneurs and leaders, we should make overall plans and manage different goals.

You must first think clearly, what is the ultimate goal of your business? What are the core assets of your enterprise?

Only by thinking clearly about the answer to this question can you determine your brand, your model and the strategic positioning of your play.

If what you are after is brand: then you should work hard on brand promotion, build and strengthen users' minds, and promote pre-sale and repurchase from consumers' cognition and demand, thus forcing channels.

If you are pursuing channels, then you should work hard on channels and teams to strengthen team replication and training. Your team's replication and fission ability, your team's execution and cohesion become the core indicators.

If you are behind users, then you should work hard on user relations, strengthen the operation of communities and activities, and your team operation ability and planning ability become the core indicators.

Ability to make decisions, negotiate and deal with emergencies.

As an entrepreneur, you are the soul of the team. At the beginning of preparation, you may face all kinds of decisions, and your every move may affect the development direction of entrepreneurship.

In the early stage of starting a business, you may solicit suggestions from relatives and friends extensively. Once they are independent, they must handle all kinds of affairs through their wisdom and courage.

The ability to abandon all unimportant things and focus only on the key points.

When individuals master the right to allocate resources, resource waste is a high probability event. E-commerce entrepreneurs often think that a person has enough energy to do all aspects of the store.

They think they can be responsible for product development, graphic design, inventory management, customer service and network promotion. In fact, entrepreneurship is a process of continuous single breakthrough, and no one can do everything well under the condition of doing everything.

As long as e-commerce entrepreneurs grasp one or two key links, they can get good returns. And the result of trying to catch all the links is exhausted and can't see one thing.

The core problem that individual e-commerce entrepreneurs need to solve is to "deliver the products that customers want to them in time", which is manifested in the unimpeded transaction process.

Individual e-commerce entrepreneurs should not take one person as a team and try to compete with other e-commerce teams on their own.

There are often small partners asking, can a person be an e-commerce?

I have seen Ma Bao open a shop at home with her baby, and she has done a good job. I've also seen teams working together to open stores, which eventually died. In everyone's eyes, many powerful teams were also arranged by shopkeepers, customer service, logistics artists and copywriters in the early days. They experienced various setbacks and failures in the process of starting a business, and then gradually grew up.

Almost every successful entrepreneur has a narrow escape. Because the chances of success in starting a business have been very low, there are really many setbacks and you need to be very careful.

Taobao (or other e-commerce platform) is also a business venture, but Taobao has passed the early stage when the last goods can be sold and everyone can make money, and now the competition is becoming more and more fierce.

Without in-depth thinking and necessary professional skills, it is almost impossible to open a shop and make money easily now. In such an environment, individual sellers must have the following skills if they want to open a shop to break through.

Tip 1: Open a shop.

First of all, of course, it is registered to open a shop. In this regard, you can go to Baidu to see the specific process, and then talk about other details that need attention.

After opening a shop, learn and master the basic rules of Taobao platform.

If you don't understand the rules properly, it's easy to make some basic mistakes. For example, some sellers put a lot of products in the store, thinking that it is easy to get traffic with more products, but the actual situation is just the opposite.

Including some extremely sensitive words, Taobao used to regulate advertising. Don't touch them to avoid being complained. You can also look at Taobao's official rules, and it is very recommended to know about them to avoid affecting the store weight because of minor problems in the future.

Tip 2: Have the basic ability to choose products and look for products that have opportunities to make money.

A seller's ability to choose products basically represents his future achievements. It can be said that the selection of products is the core of the store.

So how to make a good choice?

I summed up four directions: cheaper products, better products, more subdivided products and more unpopular products.

The product is cheaper. The same or similar products are cheaper than the other party, and the price war with the opponent is directly used to make a profit of 5% or not, so that the opponent has no choice but to go his own way, but this requires high resources, funds and scale advantages.

The product is better. Your products are better than competitors in both function and quality, which can better solve customers' problems or give customers a better experience, and customers will naturally choose you.

Products are more subdivided, and there are huge market opportunities behind the needs of each subdivision. I know a seller who makes tricycles for children. The competition in this category has been relatively strong, but in the course of operation, he found that there are always customers who order 8- 10 sets at one time, and the unit price of cutting customers is not cheap. Later, I chatted with a number of customers and found that their outdoor children's activity classes were all purchased, so I found the market segment of outdoor activity class tricycles. Later, he found another factory, developed more styles and opened more shops, ready to occupy this market segment.

Products are relatively unpopular, the unpopular market is small, there are many people in the industry, and the probability of experts appearing is low, so it is impossible to form a brand in the short term. Therefore, it is easier to monopolize the market and the probability of winning is greater. For example, I visited Taobao before and found a cat sterilization suit, which is also a demand.

Tip 3: Shop drainage skills

At present, the traffic channel in Taobao Station can be divided into several parts:

Free traffic, mainly search traffic, which all sellers should pay attention to, is also a battleground for small and medium-sized sellers; Paid flow, through train, drilling exhibition, taobao guest. This is when you buy traffic from Taobao to advertise, so that your products have more opportunities to be seen by customers; Activities in Taobao: bargain hunting, bargain hunting, daily specials, etc. Of course, there is a threshold for signing up for these activities; Other traffic, expert recommendation, live broadcast, personalized recommendation, etc. After 20 16, Taobao began to gradually strengthen this part of the work. At present, this traffic channel is growing rapidly;

In the above traffic channels, natural traffic must be obtained, because natural search traffic is always the highest traffic in the conversion part, and it is the traffic that customers need most, so they will search for this keyword. Therefore, the weight of search traffic must account for the main traffic source of the store, and the investment of paid traffic should also be based on the optimization of free traffic.

There are several main factors that affect natural search traffic:

Main picture: at a glance, highlighting the differentiation of products or services. Find the customer base, understand the specific needs, extract the selling points (reasons for buying), and convey and display the selling points (reasons for buying) of the products. Details page: Excellent details page design must first determine the selling points of rivals and peers. Simply put, it is "copying", and then on the basis of copying, combine the characteristics of your product to innovate. The first screen should solve the core problems of customers, and the video display page should be used flexibly. Topic: Find the relevant keywords that match the product, combine these keywords, and monitor the data effect of keywords to prepare for later adjustment. These can be done through business consulting market industry.

Tip 4: Establish basic sales volume.

Basic sales volume refers to how to exist from zero when the baby has just been put on the shelves without the basis of user experience such as sales volume and evaluation.

Because the basic sales volume is very important, first, the baby with zero sales volume can't get a good ranking and is not qualified for ranking. No ranking means no exhibition. Second, even if there is a large flow of people in the store, the baby with zero sales will seriously affect the conversion rate. Third, the baby with zero sales can't even cross the threshold of reporting activities.

The most important purpose of basic sales is to get a good search ranking and more accurate traffic. Many people may think of sd at this time. In fact, we don't advocate doing it through sd now.

At this time, for a novice seller, we should choose some promotion methods similar to those in taobao guest, such as setting store coupons, promoting them in the circle of friends at a price lower than the cost, or using other channels to sell through these methods for basic sales and evaluation. For example, a product, 50 yuan, is normally sold at 100 yuan. If you get a 50 yuan cash coupon, many people will rob it if your friends need it.

And in general, with the basic sales volume of 10-20, search traffic begins to enter.

PS: It is best to record new products in tables from pre-analysis to sales volume (sd) and then analysis.

Today I will write these four Taobao tips for the time being. You can study by reading first, and continue to write after other skills.

E-commerce is the fastest changing industry. We must keep up and learn. Thank you for reading. See you tomorrow ~

E-commerce entrepreneurship depends on how much you want to do, whether it is a person's minimally invasive or a company's small business. The two are completely different.

If you want to do it yourself, just like we used to do Amazon, in fact, some basic operations will not starve to death. First of all, if e-commerce wants to sell well, it must make a good choice, and products are the core. Without good products, there will be no good sales, followed by operational skills, including how to optimize listing and five-point description. Optimization is the guarantee of sales. In fact, starting your own business as an e-commerce just knows how to operate and be a small boss.

But if you want to be a company, it is much more complicated, but to sum up, you should put the right people in the right position. Being a company boss is more about knowing people than doing everything yourself. This is not good. A manager should learn more management skills, which are too abstruse.

Use as many bowls as you want.

You should master the skills of making money.

E-commerce operation needs to master:

1, familiar with the common methods of network marketing, with the whole process experience of e-commerce operation and management;

2. Be able to make short, medium and long-term development plans, and implement and supervise them;

3. Be able to complete the operation, marketing, advertising and sales of value-added products of the overall website and channel;

4. Be able to complete the construction and management of the website operation team, and achieve strategic objectives, traffic improvement and profitability.

Now when it comes to e-commerce entrepreneurship, everyone will be familiar with it. Nowadays, mainstream e-commerce entrepreneurs and practitioners are still relatively Taobao. Now take Taobao as an example to talk about the skills and preparations that e-commerce entrepreneurs should master.

If you start to do e-commerce, you will still have such doubts: "Can Taobao still do it now?" "Is Taobao a C store or an enterprise store?" "How to find the source of Taobao?" "How does Taobao drain?"

For an entrepreneur, the most basic thing is:

Thinking about the essence through questions

Take the initiative to practice according to the essence

Through practical analysis and summary

Find the appropriate place to understand:

Understand the development trend of the industry

Understand the basic rules of the industry

Understand the basic gameplay of the industry.

These can be learned through various search engines, Taobao forums, WeChat official accounts and other e-commerce.

Let yourself have a general understanding of this industry, and then make a pragmatic choice according to your actual situation: do it or not!

With understanding, you become interested and decide to stick to it, and then dig deeper step by step with the essence of the "problem".

Since you are optimistic about Taobao, you have decided to do a good job in Taobao, and you are willing to learn and invest, you must make up for it with diligence. Working for more than ten hours every day, still studying, sharing and answering at 2-3 pm. This is the only competitive advantage of "stupid" people.

Then, there are many basic learning methods; Here, I suggest you go to "Taobao University", "Tencent Classroom" and other places to study, search related issues through various search engines, join some pure exchange groups, and exchange ideas with each other.

In these places, although at least two-thirds of the courses in a few hours are advertisements and enrollment data, there is not much nutrition, but selective learning is no problem;

At the same time, do a good job in fraud prevention, and don't pay in a daze. Of course, there is nothing wrong with being willing to take this shortcut if you have money!

When I first studied, there were few related information network reference materials at that time, which was not so convenient now; move

When you can understand the basic operation and gameplay of Taobao and know what you should and should not do, congratulations, you are just getting started at this stage.

As mentioned earlier, many friends do not have the essence of "starting a business", so it is best to familiarize yourself with the relevant basic knowledge and find an internship with a local e-commerce company. If you have a strong personal ability, you can make up for it by diligence, earn limited money and gradually accumulate and expand.

Practice one's own theory, one's own ideas and one's own abilities, and only after brutal competition will they thrive.

Many merchants open Taobao stores and have no idea how to do it well. They think it's just to put the baby on the shelves every day. As everyone knows, as a Taobao operation, there are many things to do. What skills do Taobao operations need to master?

First, positioning

As a Taobao operation, to find a good category and market, the so-called good is the best for yourself. We should know enough about this baby, and don't enter this industry directly because we have goods around us.

In addition, we should analyze the advantages and disadvantages of the market. No matter what category we do, we must do an analysis first to understand the baby's advantages and disadvantages, and then foster strengths and avoid weaknesses, so as not to threaten our baby.

Second, analyze the data.

Taobao operation also needs to master certain data analysis ability. You should know that the ranking and presentation on Taobao are based on the system's data analysis of the baby. If all the babies in your store are in good shape, I will give you good resources first. For example, business consultants, market conditions and so on. On the homepage of business people, we can check the flow and source of the store three times a day. Market price payment, you can order it yourself if necessary. There are many data analysis tools in it, all of which are quite good.

Third, shop diagnosis.

According to the above data analysis, we should be able to find and eliminate the problems in the store in time. For example, what is the reason for the insufficient flow of people in the store, or what is the reason for the sudden lack of exhibition space in the store?

Fourth, marketing promotion.

We should have our own ideas and methods for the marketing and promotion methods in the store. For example, the marketing tools of the store, the number of red envelopes in the store, and a few discounts are more appropriate. How to choose the through train or taobao guest as the promotion method, and how to operate and put it into operation if you choose the through train.

Therefore, if as a businessman, you feel very idle every day, then your shop will definitely not be able to do it. Of course, in addition to the above four points, there are many skills that operators need to master. I hope everyone can keep learning and making progress, and learn and make progress from every new and ongoing activity.

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