What is the latest vi design method of the company?

The significance of vi logo design in company vi design is well known to many enterprises that need vi design, so what are the methods of enterprise logo VI design? Company VI design can be divided into four methods: image expression; Symbolic meaning method; Abstract representation; Special character recognition method.

1. image representation

This method has been adopted by many companies, and the main way of expression is to express corporate image or service intuitively. For example, Japanese crane companies use art cranes as their company logo. Using this method can remind people of the logo of the enterprise and its products very intuitively.

2. Symbolic method

This method mainly uses the well-known signs or easy-to-understand signs to symbolize a certain spirit or thing, so that people can naturally understand and resonate with the spirit or products and services to be expressed by the enterprise.

3. Abstract representation method

The application of this method is the most difficult, which requires designers to understand the culture of enterprise customer groups and the internal services of enterprises. Moreover, after the abstract representation is designed, the taste and expression should be different. The most important thing is to design the logo not to be obscure and confusing, which will only backfire. Although this method is the most difficult, the effect of successful design is also the best.

4. Text recognition method

This method uses special words to express the form of enterprise products and services, which is generally used in small and medium-sized enterprises.