What is buburry?

When the British brand Burberry, which connects fashion and tradition, elegance and practicality, enters the public eye, an affinity British fashion trend will be set off.

Without legendary entrepreneurial history and attractive luxury elements, founder Thomas Burberry demonstrated his talent in the fashion world with down-to-earth management and design spirit. 1856 after opening a clothing store in basingstoke, Hampshire, England, Thomas Burberry devoted himself to developing and inventing a kind of cloth called gabardine. At that time, both shepherds and farmers wore linen coats, which were warm in winter and cool in summer. After studying this material, Burberry made a strong, waterproof and breathable fabric with unique technology. This kind of fabric is widely used in the production of outdoor clothing, which is very popular in the era when outdoor sports gradually become the mainstream activity of society. In the late Victoria and early Edward VII, Burberry produced specialized waterproof clothing and hunting clothing for almost all outdoor sports. On the basis of this positioning, Burberry launched the first windbreaker in 190 1, which was light, thin and multifunctional, and quickly became popular in Europe. During the First World War, Burberry formed a style of combat clothing: double-breasted buttons, epaulettes, thick pieces to warm the back, D-shaped metal bands at the waist, thongs at the cuffs, buttons between the collars and deep pockets. Such a fine design makes "Burberry" gradually develop into another generation of nouns for windbreakers.

In the past few decades, Burberry mainly produced windbreakers, umbrellas and scarves. However, with the brand craze in 1990s, Burberry began to seek a new orientation, extending its design tentacles to dresses, skirts, accessories and men's suits. Rose Marie Bravo, a new director, Roberto Menichetti and christopher bailey, who have served as design directors successively, come down in one continuous line, combine the essence of tradition with modern elements, and use the popularity of famous photographers and supermodels to reinterpret the new aesthetics of British gentleman style and bright colors.

Burberry's plaid pattern with strong Scottish flavor is the most distinctive appearance feature. This kind of plaid was originally applied to the lining fabric of windbreaker. The designer used this kind of inner stem to combine beige, red, black, white and camel lines to create the classic logo of this brand.

In the symbol of Burberry, the shield symbolizes "protection"; The "Prorsum" on the flag held by the samurai is Latin, which means "Forward". From this sign, you can more intuitively understand the profound spiritual connotation of Burberry, a brand that constantly gives new life to British traditional personality and taste.

During World War I, Burberry continued to design uniforms for the British army. 1924, Burberry registered another famous symbol: plaid pattern. This plaid pattern consisting of red, white, black and light brown was used by Burberry in the lining of windbreaker at that time, and later it almost became synonymous with Burberry. From 65438 to 0930, Burberry also participated in the design of pilots' clothing.

With traditional and meticulous design style and product production, Burberry was awarded the "Royal Commission" badge by Queen Elizabeth in 1955. Later, on 1989, Burberry was awarded the "Royal Guarantee" badge by the Prince of Wales. From 65438 to 0967, Burberry began to use its famous plaid pattern on umbrellas, bags and scarves, which further highlighted the characteristics of Burberry products.

1970, Burberry opened its flagship store in East 57th Street, new york. From 65438 to 0980, Burberry expanded its retail business in the United States. Besides new york, its chain stores can be found in San Francisco, Chicago, Boston, Philadelphia and Washington. From 65438 to 0997, Rose Mary Bravo served as the CEO of Burberry, and the new management team brought a new look to Burberry. New boutique design, new product series and distinctive advertisements have revived the old brand Burberry.

1999, Bravo invited Kate Moss, the most famous British fashion model, to shoot a series of advertisements and posters for Burberry. On a poster that is still regarded as a classic, Kate Moss wore a plaid wedding dress and held an "English plaid wedding" with the groom wearing a plaid tuxedo. All the wedding guests were dressed in Burberry tartan, and all the wedding utensils were decorated with Burberry tartan. These posters received rave reviews all over the world, which not only made Burberry a popular fashion brand again, but also made this brand quickly favored by consumers of all ages.

With the arrival of the new century, Burberry has become a symbol of the quality of life with its immortal fashion. In 2000 and 200 1 year, Burberry won the classic and modern design series awards of the British Fashion Council. In 2 1 century, Burberry accelerated its global expansion. In September 2000, its global flagship store opened in New Bond Street, London. 200 1, 10, Burberry's flagship store in Los Angeles opened to Beverly Hills where Hollywood stars gathered. Since then, Burberry has established more unique specialty stores in some important cities in Germany, Spain, Italy, Russia and Japan.