Which province consumes the most Coke?

Last year, Coca-Cola’s Sichuan plant exceeded 100 million TEUs on September 27, Nongfu Spring Fujian Region completed the full-year sales target 43 days ahead of schedule on October 18; Kangyin Yunnan’s sales exceeded 1 billion in 2021, etc. wait.

There is a saying in the development of FMCG companies: creating a model market. Historically, the annual performance has been broken down from the headquarters into parts, from the regional dots into the overall performance, into the performance of the whole company. Each province in the country has its own characteristics, which also results in most companies having strong and weak areas, and the strengths and weaknesses of each province are different. Today, let’s talk about three provinces that FMCG companies must pay attention to.

Recently, Guangdong Swire Coca-Cola revealed its sales revenue of 5 billion, a record high, which is equivalent to Coca-Cola’s one-year sales volume in South Korea. This data does not represent the sales volume of Coca-Cola in Guangdong Province, because there are four Coca-Cola stores in Guangdong, namely Guangdong Taikoo (with Huizhou branch), Dongguan factory, Zhuhai Coke and Zhanjiang Coke.

Although Guangdong Swire Coca-Cola is the largest, its sales radius is only the west of Foshan, mainly Guangzhou, Shenzhen and eastern Guangdong.

So, the sales volume of the four cola factories in Guangdong is far more than 5 billion. This glory can be understood by comparing the sales volume of one Guangdong factory with the size of South Korea.

Although, there are reports that a senior executive of Yuanqi Forest said that Yuanqi Forest will exceed 10 billion in 2021. However, at a securities firm meeting in early September last year, a senior executive of the company said that as of the end of August, Yuanqi Forest had sold 4 billion in annual sales and would sell 2 billion in the future. That is, the final sales volume for the whole year (2021) will be around 6 billion.

Although this data is still far away from the target of 7.5 billion, and it is not completed for the whole year, it is relatively credible. Because, at this meeting, the executive said that the online and offline sales of Yuanqi Forest in 2021 will be 3:7, while the ratio of online to offline sales in 2020 will be 7:3. In addition, a table called "Inventory of GMV Trends of New Domestic Products in 2021" was widely circulated in August last year. Among them, data showed that as of June last year, Yuanqi Forest's online growth was 2%.

By listing all the scattered data together, and adding the confirmations from dealers, we can deduce that the data stated by Yuanqi Forest executives at the brokerage meeting may be closer to the truth.

So, Guangdong Taikoo’s 5 billion sales exceed Yuanqi Forest’s national offline sales in 2021. Coca-Cola is just one of many brands sold in Guangdong Province.

You should know that more than 60% of the sales volume of Dongpeng Special Drink, which was launched last year, was achieved in Guangdong Province