What is the main career direction in e-commerce?

1. Business employment direction:

Graduates majoring in e-commerce can engage in:

1. Website front-end design: web design, web art, website front-end code optimization, etc.;

2. Website backend design: website construction and maintenance;

3. Website operation: online editing, website planning, online customer service, etc.

4 Internet marketing: SEO, SEM, Internet Advertising, online integrated marketing, corporate marketing planning, international trade, etc.;

5. Online sales: telemarketing, product marketing consultants, etc.;

6. E-commerce operations: e-commerce Project management, Internet product manager, third-party e-commerce platform management planning and operation of e-commerce activities;

2. 1. E-commerce enterprises

Online shopping malls: such as Alibaba, Taobao, Tmall, JD.com, Suning.com, Amazon, Dangdang, Fanke, Yihaodian, group buying websites, etc.;

Portal website categories: such as Tencent (QQ Mall, Yixun and other e-commerce projects), Baidu (online marketing advertising bidding system);

Vertical Internet category: e-commerce information categories (such as Yiyi Bang Dynamics), tourism (such as Ctrip), recruitment (such as Zhaopin Recruitment), classified information (such as 58.com), consumption sharing shopping guide (such as Dianping), SNS e-commerce direction

2. Electronics Business service companies

Software R&D companies, such as ERP (enterprise management information system), e-commerce mall systems, payment software, online marketing software and other e-commerce auxiliary software; (such as Alipay, shopEX)

Hardware companies, server components, server providers; (such as Alibaba Cloud, etc.)

E-commerce consulting companies, management consulting, supporting solutions (such as iResearch)

3. Traditional enterprises

With the rapid development of e-commerce, traditional enterprises have begun to exert efforts in e-commerce channels, such as paying more attention to corporate website construction and corporate online marketing, which has made traditional enterprises There is a demand for e-commerce talents.

4. Traditional industries

For traditional industries, e-commerce is a new operating model. E-commerce will be used in traditional economic and trade, traditional logistics, manufacturing and agricultural and sideline industries. , e-commerce means a broader market, more convenient distribution channels and more industry opportunities for traditional industries. And there are more job opportunities for e-commerce graduates!

3. E-commerce employment positions

1. Internet marketing specialist (such as website promotion)

SEO specialist (search engine optimization specialist): Responsible for website keyword analysis, content optimization, and web page code structure Optimization, internal and external link construction, site group construction, soft article writing and other optimization plan design and optimization effect evaluation;

SEM specialist (search engine marketing specialist): responsible for search engine bidding advertising promotion and advertising of enterprise products or services Alliance promotion, etc.;

Internet marketing consultant: Responsible for the promotion and sales of corporate products and services, contacting and developing customers;

Telemarketing specialist: Same as above, mainly through telephone contact;

Online promotion specialist: Use B2B platforms, corporate websites, yellow pages, blogs, forums, Weibo, Tieba, SNS social networking sites, Q&A systems, encyclopedia websites, etc. to help companies implement marketing and promotion activities;

Senior Internet Marketing Specialist: Internet marketing data mining, Internet marketing effect analysis, Internet marketing plan design and implementation, competitor marketing analysis.

2. Website planning/network editing

Network editor: Familiar with e-commerce website operations and operating procedures, and understand the development direction of e-commerce; have a deep understanding of corporate websites and be familiar with The functional requirements of the corporate website; have strong Chinese language skills and text editing capabilities, and have certain knowledge of website column planning, operation and management; have strong topic selection, planning, editing and summarizing capabilities; be familiar with computer operations and master the basic network Knowledge.

3. Website operation manager/supervisor

E-commerce supervisor: Familiar with common methods of online marketing, with experience in full-scale e-commerce operation management; able to formulate short, medium and long-term development plans for the website , execution and supervision;

Website operations manager: able to complete the operation of the overall website and channels, marketing, advertising and value-added product operations and sales; able to complete the construction and management of the website operation team, and realize the website Strategic goals, traffic improvement and profitability.

4. E-commerce international trade

Foreign trade manager/supervisor: good English proficiency required; responsible for maintaining foreign trade customer management of foreign trade e-commerce platforms such as Alibaba International Station; foreign trade network Channel procurement; establishing and maintaining online foreign trade distribution channels.

5. E-commerce logistics

Graduates of this major are mainly targeted at industrial and commercial enterprises, logistics enterprises, and transportation and warehousing service enterprises, and are engaged in front-line management such as logistics system planning, operation, and management. Work.

Such as:

(1), business personnel of third-party logistics companies

(2), customer service personnel engaged in logistics business processing

(3), Form workers who are engaged in order making and review in logistics business processing

(4) Planning and dispatching personnel who are responsible for commodity distribution and transportation scheduling in modern logistics enterprises

( 5), file management personnel engaged in product information, distribution of customer information, etc.

(6), managers engaged in commodity circulation processing management and operation

(7), engaged in purchasing goods , managers in tallying, shipping and other tasks

(8), managers engaged in storage and inventory management

(9), customs declarers in modern logistics companies< /p>

(10), Electronic data exchange system operators

6. E-commerce customer service

E-commerce call center telephone customer service: Mainly responsible for pre-sales of e-commerce websites , accept information consultation, feedback, Q&A, etc. during and after sales;

Online customer service: also known as online customer service, such as Taobao Wangwang customer service; other instant messaging software customer service; web online customer service;