Which country's skin care brand is L 'Oré al Paris?

L 'Oré al Paris is a French skin care brand.

L 'Oré al Paris, from France, is one of the most famous beauty brands in the world, providing people all over the world with beauty and personal care products containing the latest scientific and technological achievements. Its high-tech product formula, high-grade product packaging and pleasant product experience provide a luxury at your fingertips for consumers who pursue Excellence.

L 'Oré al Paris is one of the most famous and oldest mass cosmetics brands in L 'Oré al Group, which mainly produces hair dyeing, hair care, make-up and skin care products. Its outstanding quality has always been favored by women who love beauty all over the world.

With the precise positioning of "luxury goods within reach" and strong product research and development as the background, L 'Oré al Paris launches a large number of new products every year, supplemented by comprehensive promotion strategies, emphasizing "personal experience". L 'Oré al Paris has always maintained excellent achievements in China, and has become a habitual brand of many newly rich people.

L 'Oré al Paris's People-friendly Strategy

In China, whether it is high-end fashion magazines, TV or building TV; Whether it is the most prosperous shopping malls in major cities in China, or the female channels of Sina and Sohu; L 'Oré al Paris and other brands can attract people's attention and show the fashion style conveyed by the brand whether they take China journalists to Cannes Film Festival or sponsor Golden Rooster and various fashion activities.

With such extensive publicity and high awareness, L 'Oré al has gone further, emphasizing the "personal experience" of potential consumers as the main line of its promotion strategy.

On L 'Oré al's China website, the reporter of Successful Marketing felt a kind of "personal experience". Whether uploading photos to experience their makeup or self-testing their skin problems, consumers participated more interactively than other brands.

L 'Oré al Paris holds a "Fashion Makeup Conference" for consumers every spring and summer, so that women in China and women in Europe and Paris can get in touch with the latest colors and fashion elements at the same time. Unlike other high-end brands that invite celebrities to the press conference and show perfect models, L 'Oré al Paris uses normal skin makeup and emphasizes on-site participation.