What is Chanel's marketing strategy?

In marketing, Chanel pays more attention to leading fashion, and leads consumers' reputation with fashion, rather than overwhelming advertisements.

Its success lies in its concentration, persistence and innovation over the past century. Chanel's target customers are elegant and fashionable women with spending power. Because customers are focused, customers are concentrated.

In order to get the Chanel brand out of the haze quickly, karl lagerfeld not only designed Chanel fashion, but also worked as the behind-the-scenes director of Chanel art blockbusters, and accepted the invitation of Chanel cross-border cooperation.

Many people think that Chanel is not too biased towards young people, but towards people with spending power. In fact, Chanel's latest clothes are all suitable for young people. For such an old designer, it is not easy for him to keep pace with the times, not to give up the original things, to inject vitality into fashion design, and to revitalize an ancient brand, because many brands have failed.

Chanel does not simply define target consumers according to their age, but pays more attention to consumers' life attitude, lifestyle and consumption appreciation ability.