How does Xiao Bai write a copy?

Since you are Xiao Bai, don't learn too much.

1, it is more reliable to find someone who has written a copy.

It is best to have such friends around. If not, go to the online store or some skill exchange websites to find it. Anyway, you are a little white and don't know anything. It's okay to ask some basic questions.

Mainly put forward the specific areas in which you use copywriting. For example, if you write an e-commerce details page, then you should ask the person you are looking for what common copywriting structure and what details you need to pay attention to.

2. Find several related cases.

The next step is to find a case, compare the structure with the case one by one, see what they are written, and imitate and write a few of your own brands. At this time, you are sure to encounter problems. So move on to the next step.

3. Find some skills online.

I began to look for online skills to solve the specific problems I encountered, which is why I first found the copywriting structure and then practiced it myself, because when you are a little white, there are too many problems, and a bunch of online skills will only confuse you. Therefore, it is very important to find the answers to specific questions.

4. You can start reading books to learn system knowledge.

The last step is reading. Why? Because the book is full of systematic knowledge, if you plunge into it, because there is no relevant knowledge, you can't absorb it at all, and your brain is easily overloaded. You will find it difficult to write a copy. Give up slowly.

Moreover, the definition of the word copywriting is too unclear. Almost everyone has their own understanding. Some people say that copywriting is sales, but yours is not. What should I do and who should I listen to?

So when you have a little foundation and know your own direction, it will be much better to read the copywriting books.

Of course, the more important reason is that many copybooks on the market are unfriendly to novices and have a chaotic structure. How can people learn? For example, a copywriting training manual, a complete copywriting manual, or a confession of an advertiser, but this is writing experience and there is no actual operation. How does Xiaobai start? !

Of course, there was a sales copy in China last year, which only talked about sales. The structure is very clear and very friendly to novices. This is the key "explosive copy". You can go and have a look, at least it won't open your mind. I feel that there are many methods and skills that you can't learn at all.

As long as your reading ability is ok, first find a way from every step in his book and start practicing directly, otherwise, as Xiao Bai, you will have no desire to practice after reading a book.