Traditional Culture Encyclopedia - Photography and portraiture - What are the key points in making a promotional video for medical devices?

What are the key points in making a promotional video for medical devices?

First, we must pay attention to the manufacturing process of medical devices. Medical devices require very precise manufacturing processes. The more sophisticated medical devices are made, the more likely they are to arouse customers' preferences and generate desire to purchase. The production of Shenzhen promotional videos must be consistent in terms of design rhythm, and the length of each shot is required to be basically the same in time. The length of shots such as push-pull, pan, etc. is calculated according to the start or end, either all long, or All are short, and the center ones are not calculated.

The second is the technical nature of medical devices. The photography image of the product promotional video is the permanent main body. There is no need to write down the content of the picture, the ideas that the picture can express, and the words in the promotional video. In a unit of time, you cannot write too much language in the promotional video, but you can write less. The most commonly used transition in this aspect is the transition of live sound. Experienced editors often leave a few seconds of live sound at the beginning and end of a scene to allow the language of the promotional film to fade in and out. Medical profession is a very technical profession. Its technical requirements keep pace with the times and require constant innovation, because every innovation means that more lives will be treated in a timely manner.

The third is the practicality of medical devices. For medicine, there is no room for a little bit of fancy things, so medical equipment is very practical, and it is very necessary to highlight the practicality of medical equipment.