Business plan for animation design

Investors should be able to find the answers to the questions they care about in the plan, and it is easy to find the topics they are particularly interested in. What are the specific steps of animation design studio? I have compiled a business plan about animation design for you, I hope you like it!

Business Plan for Animation Design 1 Part I, Overview

1. Project Name: Excellent Color Design and Image Consulting Studio.

2. Business scope: personal overall image consultation, characteristic clothing design and production, shopping guide specialty in shopping malls and color consultation industry.

3. Project investment: about180,000 yuan.

Four. Venue: About 80m2, 6th Floor, China Plaza, Zhongshan 3rd Road, Guangzhou.

Verb (abbreviation of verb) Project Overview: To provide customers with self-image design (including personal color analysis, dress style guidance, personal makeup guidance, and design and production of characteristic clothing based on color theory), to help unemployed people develop their professional positions, and to provide training guidance for shopping guide specialty and color consultant industry. Meet the spiritual needs of people in civilized metropolises and provide quality services.

6. payback period: about one year.

The second part, market analysis.

This industry has developed vigorously in developed countries and regions in Europe and America. CMB(Color Me beautiful uo), the most authoritative color consulting organization in the world, has branches in more than 30 countries and regions, showing the strong vitality of the color market.

1998, Ms. Yu Ximan, the first color master in China, brought CMB color season theory to China and founded the first color studio in China. After four years of development, Seaman Color Studio has provided a complete set of personal image design guidance for nearly 4,000 people, trained nearly 300 professional color consultants, and become the seed of China color market.

At present, color consultation in China is still in the primary stage, and people have not fully understood the effects brought by the color revolution. Most domestic businesses and enterprises are in a relatively vague and disorderly state in their own color planning, lacking certain advantages in the increasingly fierce international and domestic market competition, which weakens the attractiveness of customers to products. So the color design was quickly pushed away. Not only can many domestic enterprises effectively enhance their brand influence, but also Guangzhou people can enjoy the beautiful social environment brought by the government's three-year and one-year reform project, and at the same time they need to enjoy a high-taste, colorful spiritual life.

Therefore, the development of color consultation will be promising. Such as: enterprise product color design, clothing color matching, beauty salon series, color decoration design, etc. More importantly, the shopping guide consulting major in Guangzhou is still vacant. Therefore, we can train unemployed people with employment needs through our own professional knowledge and help develop professional posts, so that the project can solve our own career and promote the employment of laid-off workers while satisfying people's pursuit of high-level spiritual civilization at this stage.

The third part, cost budget

One-time fixed investment:125,000 yuan, of which:

(1) The down payment for the rent is 20,000 yuan.

(2) The decoration cost is 30,000 yuan.

(3) The organization cost is 5000 yuan.

(4) Miscellaneous expenses of 20,000 yuan

(5) The purchase cost of equipment and appliances is 50,000 yuan.

Two, the working capital and raw material reserve fund of 55 thousand yuan.

The fourth part, profitability.

The proportion of consulting services in Mao Lijiao is relatively high, reaching about 50%-60%. However, since color consulting is a new industry, it is estimated that it will provide customers with various preferential services at the initial stage of opening, so the gross profit margin is initially calculated to be 30%-40%. The project is priced separately as follows: the complete design service is 2880 yuan. 500 yuan, a single design guide. If 10- 15 people enter the consultation every day, the number of people consulting every month is about 300-450. After negotiation, it is calculated as 3% of the daily passenger flow of 250 people in China Plaza. Expected:

Operating income: full service 10 person.

10 person *2880=28800 yuan

Single instruction 15 people

15 people *500=7500 yuan

The monthly operating income is 36,300 yuan.

Less: 8,300 yuan for raw materials, etc.

Rent, utilities 12000 yuan

Net profit: 1.6 million yuan

Payback period of investment: 1.8 million/1.6 million = 1.6 months.

The fifth part, market risk prediction.

I. Income risk

At present, although the operation mode of color studio has been successful in Europe, America, Beijing and other cities in China, there will be certain risks in the development of Guangdong. First, Guangdong's consumption capacity and consumption concept have not yet reached the generally required level. Compared with Beijing and Shanghai, the regional culture is quite different. Guangdong people's folk custom has always been to pay more attention to food than clothing, so the success of Beijing does not mean the success of Guangdong. Secondly, because the content of service is abstract, it belongs to intangible goods and embodies intangible assets, and its value is difficult to quantify, so customers need to have a process of understanding and accepting.

Second, technical risks.

Color consultant is a profession that leads the new fashion. With the increasing demand of material culture, technology should be constantly updated and transformed, and comprehensive knowledge should be dabbled to provide services for different demand groups. In order to guard against technical risks, we must improve our work practice, innovate our brand, be unique and make our own characteristics. Otherwise, technology lags behind social development and will be eliminated by society.

Three. Managing risk

Because the technical requirements, personnel quality requirements and service level requirements of this industry are relatively high, the management mode must learn from and refer to the system of foreign capital or joint ventures, adopt the management mode of combining Chinese and foreign countries, and reflect economic benefits in the strict management system. In order to prevent management mistakes, we must do a good job in organizational design, improve various rules and regulations, embody the principle of equality of responsibilities and rights, create a good team spirit, give full play to the combat effectiveness of capable personnel, and reduce the number of employees.

Fourth, policy risks.

The 16th National Congress of the Communist Party of China proposed to build a well-off society in an all-round way. After the National Employment Work Conference, the government has successively introduced various preferential policies to promote employment and encourage entrepreneurship. Combined with the comprehensive environmental improvement in Guangzhou, the policy risk of this project will be very low.

The sixth part, the relevant laws and regulations of the industry.

1. Go through relevant business opening procedures with relevant government departments according to relevant laws and regulations: industry and commerce, taxation, fire protection, labor and social security departments.

2. Identify various corresponding contracts according to the Economic Contract Law of the People's Republic of China and the Labor Law.

The seventh part, staffing.

1. The employees employed in this project are mainly unemployed people in this city, with 7 people tentatively. Managers and color consultants 1, color director 1, creative planning 1. 2 color professional knowledge trainers, 2 secretaries and 2 accountants.

Second, the principle of post design: appoint people according to their posts, do their best, not seek the best but the most suitable, and let the joint venturer play the role of joint venture in the joint venture post at the cost of joint venture. Make full use of people's equipment.

The eighth part, its own advantages.

As a new industry, color consultant has advanced thinking and pioneered a new world of Guangzhou color. With his love and persistent pursuit of color design, he made a special trip to Beijing to learn from his teacher and became the first student of Ms. Yu Ximan, a color master in China. I am confident that I can develop my skills through unremitting efforts.

Because I have a strong professional interest in color design, I want to match my personality characteristics with my professional requirements. I have a good character of honesty, enthusiasm and stability, and a strong character of hard work and courage to explore. Have a certain foundation of technical and professional ability to explore and innovate, and have the virtues of being good at communication, friendly and lovely, and easy to accept. So I firmly believe that my efforts will not be in vain, and opportunities are reserved for those who are prepared. The ninth part, environmental and geographical advantages

China Plaza, located in 3rd Road, downtown Guangzhou, is a large multi-functional store with a wide variety of goods, which is suitable for all kinds of consumer groups, especially the characteristic cultural city on the sixth floor, attracting a large number of middle and high-level cultural figures and Chinese and foreign celebrities. Passenger flow and customer requirements are more in line with the demand level, and color consultants are stationed in it, which forms a distinct shadow with the whole layer of characteristic culture. While attracting people's attention, it has played a role in zero-distance contact with target customers. This kind of choice made by the image design industry, which brings high-positioning services to the public and is considered by people to serve rich civilians, is far better than opening this project to locate hotels and office buildings in other cities. This kind of location will lead to self-isolation and insufficient tourists. Therefore, the geographical location of China Plaza is unique.

The tenth part, feasibility analysis.

First, the scope of target customers.

(1) Personal consultation:

1. Mainly aimed at young people around the age of 25-35, hoping to seek direction by changing their image.

A higher level of development will reduce the employment competition of middle-aged laid-off workers.

2. Special industry personnel (insurance, promotion, public relations, program host).

3. People in need (job seekers, college graduates, business leaders).

4. People with a monthly income of more than 3,000 yuan.

(2) Collective negotiation:

1. Senior managers of foreign-funded and joint ventures.

2. Senior managers and public relations companies of large domestic companies and enterprises.

3. Female cadres, medical personnel and teachers in government agencies.

4. Customer groups of clothing stores and nursing groups of beauty and body building centers? . .

Second, establish a professional clothing store based on color theory.

When we provide image consultation for customers, we creatively add a set of best color and model services to the service, which concretizes the abstract service. Open a characteristic clothing store that meets the supporting facilities (chain operation). While increasing economic income, it also provides a large number of jobs for the society.

Third, provide training and guidance for commodity shopping guide specialty and color consulting industry.

We intend to provide systematic and effective professional training for those who are interested in starting a business or engaging in color operation, so that they can master the theories of four seasons colors, styles and styles, customers' color psychology, and the collocation of people and colors, and provide them with help and guidance as much as possible, so that more people can start their own businesses by mastering skills, and constantly improve the quality of the industry, so as to achieve the goal of comprehensively enhancing the overall image of Guangzhou people and promoting re-employment.

Fourth, the characteristics of the project

Combined with the environmental improvement project in Guangzhou, we should introduce new industries, explore new ideas and seek new breakthroughs to meet people's growing material and cultural needs and spiritual civilization needs, and more importantly, improve the competitiveness of enterprise products, commodity brands and individuals in social status by changing their image. Through technology dissemination, we will develop job vacancies, guide more unemployed people to engage in entrepreneurial employment or adjust professional posts by mastering skills, and make society full of harmony.

Therefore, the development prospect of the project is suitable for Guangzhou and even the whole country, with broad demand potential, which can be supported by the government, accepted by the people and welcomed by laid-off workers.

Animation Design Entrepreneurship Plan 2 I. Overview of Entrepreneurship Projects

Project Name: Leaving Memory Studio

Business scope: DV shooting on graduation anniversary, MTV shooting and production, DVD disc burning, second-level college party recording, electronic photo album production, camera rental, etc. (schools only); Wedding shooting and production, etc. (off campus). Photography: classes, dormitories, couples, individuals, etc. , as well as the assistance and production of MV, and the production of personal VCR. Customize your own unique memories for you.

Project investment: The required equipment includes: 3 digital cameras, 2 small DV cameras, a professional camera, a tripod, a safe, a computer, etc. The initial investment is 80,000 yuan.

Location: there can be a studio in the east and west areas, mainly facing the east area.

Project outline: What our school lacks is a photography studio for all teachers and students, which has always been simply recording various activities for schools or secondary colleges. While ignoring most students, this is a vacancy. What is an alma mater? That is, you can complain thousands of times a day, but you are not allowed to say no, because there are our respected teachers, our good playmates, our familiar environment and our profound commemoration.

Type: service type

Second, the development prospects

I have always wanted to record my daily life, and I believe many students think so, too. There are more than 15000 full-time college students in the school, but many students just use their mobile phones to record those good memories. If there are suitable conditions, I believe they will choose a better way to record the wonderful time of four years in college. As long as the price is reasonable, you should be able to win the patronage of your classmates. Because it faces all teachers and students, it has great development potential and broad prospects! Every secondary college holds many activities every year, which can not only promote the school, but also bring some income to the studio; There are about 6 thousand graduates every year, and leave some souvenirs for themselves after graduation; Off-campus wedding photography can also earn a certain income for the studio.

Third, the store profile

Our store is mainly aimed at college students, teachers and off-campus weddings. The business area is about 60 square meters. Mainly provide: DV shooting on graduation anniversary, MTV shooting and production, DVD disc burning, second-level college party recording, electronic photo album production, camera rental and so on. (on campus only); Wedding shooting and production, etc. (off campus). Because the machinery and equipment are expensive, it is necessary to buy a safe and install a camera to ensure the property safety of the studio.

Fourth, business strategy.

4. 1 advertising

Before our store opens, we should advertise. Because the main customer base is aimed at students, the speed and breadth of information transmission between students are great, so we don't need to spend too much effort on publicity, just simply advertise in the form of leaflets or multimedia. However, in the promotion, we must first do some works with the members, or shoot them on the spot.

Pre-publicity: large-scale, high-intensity, large investment. Mainly through the distribution of leaflets for publicity, leaflets should mainly highlight the characteristics of our store and preferential activities during the opening period. Create your own unique memories.

Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. You can participate in the activities of student associations and cooperate with some associations to help them publicize and improve the influence of the studio. This is a win-win cooperation, which will promote the work of both sides to some extent. It can be said that the later stage is to keep some old customers and get on well with various societies.

4.2 Service functions

Without good service, no store can survive for a long time. The problem behind the service is actually the attitude of employees. Only by satisfying customers can we achieve good benefits. Therefore, it is necessary to train employees, and at the same time, stores should formulate detailed standards for implementation, supervision and assessment. Only in this way can we provide customers with good service and satisfactory works. And our service feature is to reflect the specialty from the nuances, imagine from the customer's standpoint, understand and provide the real needs of customers in time, and create personal works.

Introduce some preferential activities to attract more tourists. Forms of preferential treatment and preferential treatment for the collective. Personal works can be introduced to the four major media of the school for publicity through our shop.

4.3 Pricing Strategy

On-campus and off-campus are different, and many students consider economic factors the most. Therefore, the price should be cheaper than that outside the school, so that it can be accepted by students. Here are some prices:

Graduation album 150 yuan

Party video 200 yuan (professional camera 300 yuan)

Burn a 4-dollar DVD.

In memory of 80 yuan

MV Shooting 120 yuan

Off-campus wedding photography 120 yuan and so on.

These are just preliminary pricing. Before implementation, we should make a specific investigation and find a suitable price point. While ensuring customer acceptance, it can bring some benefits. After all, the equipment cost is high, and it is planned to earn back the cost within three years. When our store has a certain amount of savings, we can continue to reduce prices to meet the needs of more students.

4.4 Long-term planning analysis

The market economy is developing rapidly, changing and dynamic. We should look at the development of an enterprise from a long-term perspective, so as to analyze and make a long-term plan according to PDCA cycle (that is, pdsa), summarize the overall situation of each stage of operation and make the next plan. This is a ladder-shaped development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations, and gradually build our own brands and face the society. Our store also requires students with strong professional skills to join us, which can provide students with work-study programs and cultivate their technical operation ability. Small profits but quick turnover, I think it is feasible to reduce the price as long as the profit of our store is guaranteed. It can also provide some students with places to exercise.

Verb (abbreviation for verb) manages structure

Store manager 1 photographer, 3 post-production interns.

In addition, it should be emphasized that the comprehensive ability of the personnel is strong, and they can complete the work independently or in cooperation with each other. Our shop pays attention to the cooperation between people, and everyone exchanges experiences and makes progress together. Training interns while working as a backup resource to expand the strength of our store.

Although the division of labor is different, we should try our best to make every member have a responsible attitude towards our store. Every member is a part of this small family, and this cohesion is very important to our store. I think such a group will grow only if there is deep friendship and dedication between people.

Analysis on the development of intransitive verbs market

6. 1 market analysis

First of all, we need to conduct market research and consider the feasibility of this plan by combining various factors. We can survey students of different grades in groups to find out whether they want our business in this field, the acceptable price, the requirements for works and so on. Comprehensive factors, formulate a detailed operation plan, control the price within a certain range and meet the needs of customers.

The source of tourists is not a problem for us, but the biggest constraint on the development of our store is the personal ability of the staff. In addition, such as the formulation of prices and the improvement of equipment, these are all factors that restrict development. In different periods, we should make corresponding plans to keep our stores growing steadily.

6.2 Advantages and disadvantages analysis:

Advantages: The biggest advantage of running this store is that we are facing all the teachers and students, especially the students. Create your own memories! This slogan can also attract some students who like photography and video recording. We are different from the four traditional media in our school, not only do school propaganda work, but also win-win for our school. For some excellent works, you can put them on the school portal for publicity after obtaining the consent of your classmates. And the price advantage allows many students to choose us.

Disadvantages: Due to the initial stage, the store is small in scale and limited in human resources and services. The competition inside and outside the campus is also fierce, so there are still many disadvantages; On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation is less than the summer vacation.

6.3 Analysis of possible events:

For our store, the most precious thing is the health of employees and the safety of machinery and equipment. If you don't have a healthy body, you can't finish your work smoothly, and you can't best achieve customer satisfaction. Therefore, members are required to exercise regularly. In order to prevent some equipment from being stolen, cameras should be installed in shops. The school has also set up a security association, hoping that the school can strengthen the security work of college students' entrepreneurial street. Wages are distributed according to work, and you can get a basic salary for more work. The number of holiday tourists will be reduced a lot, and we can mainly do some editing work or take a vacation.

Seven. Risk and avoidance

7. 1 external risks

There are four major media in the school, and many people have good abilities. As a school-level propaganda media, it has great advantages. Undeniably, the video center of the College of Literature and Media has abundant human and material resources. These are big competitors.

7.2 Internal risks

Media is a relatively high-tech industry, which requires high technical skills of personnel, especially video production. When a TV reporter goes to collect news, I definitely hope that the reporter's comprehensive ability is strong enough, at least he can finish the whole process of video production independently. This requires the comprehensive ability of personnel to be strong. For most students, there are some problems such as loose internal management and low quality of service personnel. How to establish modern enterprise system, improve enterprise management mechanism and strengthen internal management of enterprises is related to the survival and success of enterprises. I always think this is the biggest risk. Revolutionary fortresses are all broken from the inside. If the internal risks can be minimized, I believe that through the joint efforts of all members, the external risks will be reduced accordingly.

7.3 Countermeasures and insurance measures

Entrepreneurship must face some bumps. Since we can't escape, we will gladly accept it. Only tempered enterprises can go further. Many of the above risks will be encountered, but some of them are beyond our estimation. Faced with these setbacks, we have a lot to do. First of all, we should cultivate excellent technical talents and complete the normal work of our shop; Help schools actively publicize; Keep good relations with various associations in the school and gain their support and trust; After achieving certain results, my suggestion is to increase equipment and create a more comfortable environment for members; Taking off-campus wedding photography is also to increase entrepreneurial income and exercise membership ability; Finally, to expand the business scope, we can appropriately increase the production of some certificates and the photo posting business that many students like.

Of course, the safest measure is to buy insurance. The equipment is very expensive. If theft happens, it will be almost a devastating blow to our store. Buying insurance can reduce a lot of risks, and deduct a part of the annual profit as insurance. The specific operation is as follows: Insurance and legal fitness center insurance will be purchased through China Ping An Insurance Company. Asset insurance will cover the actual market value of fixed assets and private assets, and business accident insurance will guarantee compensation. Loss of fixed cash inflow caused by unexpected closure. In order to prevent legal proceedings caused by accidents that damage the interests of members and customers, we will also buy general liability insurance. Of course, managers will take relevant preventive measures, such as providing appropriate guidance and giving necessary warnings. The legal affairs of the center are handled by experienced law firms.

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