What brand is I love ugliness? -I love ugly official website.

I love ugliness is a brand in New Zealand. The name of this brand looks very interesting, which makes people wonder what kind of brand it is. Let me take you into the world where I love ugliness.

What brand is I love ugliness?

I love ugliness was founded in New Zealand 20 1 1. It is a new street brand founded by two founders, Valentin Ozich and Barnaby Marshall. It is called "new style" because the two founders do not intend to follow the rules and regulations in traditional street culture to design brand concepts. They want to change the definition of "beauty and ugliness" from the most primitive people, and better express their modern thinking of expecting different styles and unique selves with irony. It can be said that from the beginning, I loved ugliness and put myself on an unusual development coordinate.

I love ugly official website.

I love ugly brand official website: www.iloveugly.com.

Speaking of street trends, apart from the more active American and European brands in recent years, we seem to have neglected Oceania on the other side of the globe for quite some time. But in fact, the trend culture of Oceania is also one of the highlights that cannot be ignored in the street circle. Although the geographical position is not dominant, the trend brands from Oceania are always a little different, such as street sign P.A.M, extreme sports brand Quiksilver and cowboy brand Ksubi, which are the most representative brands. I love ugliness from New Zealand. Just like the brand we just mentioned, I love ugliness is also one of the unique brands with great personality. I think we can learn a lot from the name.

I love ugliness. What's the grade?

I love ugliness is a medium-sized brand. This brand is very successful at present, not only as an accessory, but also in the process of expansion and development.

After the clothing series was welcomed by the market, I love ugliness and began to put my own brand concept planning in every corner of people's lives, and the realization of this idea is of course the expansion of its product line, so from watches to bags, from jewelry to daily necessities, my ugly style has gradually become a part of people's lives, and it has also changed from a single clothing brand to a lifestyle brand. In recent years, I love ugliness, which has gained a firm foothold, not only continues to bring excellent product design, but also actively starts to create joint planning, bringing brand-new development space for the brand. For example, JanSport, Wishtal and Onitsuka Tiger are all joint units. And this also makes us look forward to the future development of I Love Ugliness. I don't know the integration of these new elements. What kind of surprise will "I Love Ugliness" bring us?

I love ugliness. What style is it?

I love ugliness and follow the advanced principle of "subtraction in design". It doesn't have the visual printing that other brands love, and it doesn't have a drastic cut. But you can always see the elaborate design of I Love Ugliness in the details, and at the same time, it combines the views of two managers on life elements such as photography, music, design, film and literature, showing the concise and neat lines and delicate and sincere texture of I Love Ugliness. Not surprisingly, this unique New Zealand style helped the development of "I love ugliness" and opened the brand's specialized stores in Los Angeles and Melbourne for two years.