Psychologically, what is "Sun"?

Little Red Book Red Man Zhan Zhu Xiao Ji

The pleasure of sunbathing

Rita became popular on "Little Red Book" APP. Since posting on August 20 16, it has accumulated1960,000 fans.

Rita's undergraduate and graduate students studied at St Martin's College of Art and Design in central England. One year before her master's degree, she began to register and post in Xiaohongshu. Rita said: "I didn't know what to write at first. I just sent a picture of what to wear, and simply put brand labels on clothes and bags to tell the master what brands these are." On the fifth day, many people paid attention to her, and that post has been liked by 1600 people. The photo was taken when Rita went to buy a camera for half a year. She wore a Givenchy sweater inside, a dark green coat of British girl brand outside, a Balenciaga canvas bag on her back and a pair of Dior shoes on her feet. In addition to photos, Rita also wrote a sharing article about wearing it, telling netizens the reason and experience of buying it: the coat is thick enough to keep out the wind, and the pants can be worn in autumn and winter, which is very cost-effective. Because I have to walk a long way to school every day, these sneakers are not tired to walk, and the singer is also very beautiful. Canvas bag is a schoolbag, which can hold many tools and is very durable.

In addition to wearing theme maps in the partner circle, the most common social platform is Instagram, which is popular among countless fashion bloggers. Many people will be active in fashion week and big-name makeup activities in the future. Rita said that she began to use ins after graduating from senior three, and after a long time, it was not enough to create photos every day. "The photos only hint at the beautiful side, but the real world also has a very beautiful side and a slot. For example, I ordered a glass of wine, and the photography was ugly, but it was invincible. These tools cannot be expressed. " Rita said. She wants to find a social platform to deliver more information. In the eyes of outsiders, the picture of her popularity is just a full-length photo, but in the eyes of girls who love to wear clothes, it is full of all kinds of happy shopping clues. Someone asked her how much her coat cost in London, and whether Balenciaga's canvas bag was open or zippered. Ask her the brand and color number of lipstick, and the color of shoes that can't be seen clearly in the photo.

Sharing fun on this vertical platform is like finding a fake partner with a topic. Rita not only shared bags as big as tens of thousands of dollars, but also the shopping experience as small as mobile phone cases. Occasionally write about the hardships of studying abroad for six years, the great pressure and inability to continue studying after graduate school, and strive to adhere to the gains. She will even put photos of her weight reaching the peak and write about how to lose weight often, just like the gossip among girls in the online world. When she is strong, she will talk about her experiences, and when she is unhappy, she will spit out her sufferings. Rita got a great sense of accomplishment from these posts. She said, "My purpose is not to show off my wealth, nor to feel superior in vain, but to share my city life. I have worn some clothes for two or three years, and there are also clothes that often appear in photos. There is no need to let others know whether your life is good or not. They like my clothes, so I teach them how to match them. This is a work that masters work together to get better and encourage each other. "

Lawrence Wang has 50,000 fans on ins. Since 20 1 1, she has sent a photo taken by her mobile phone every day, and she has persisted to this day. Some photos have been accepted by foreign media. Lawrence Wang is the first generation of netizens, and platforms such as Facebook and Twitter have appeared. I started to play in the city for the first time, and I have exchanged powder with Obama, which attracted Schwarzenegger's attention and was rated as Top 100 China account by a third party.

Ins is another sextuple. Every day, he will take pictures of the moments that touched him in his life and send one to the Internet with Chinese poems or English proverbs. He photographed the foggy days in Shanghai, and attached a caption to the photo: "Just for the sake of a cloud in my chest, I am naturally in the Phoenix Tower." Lawrence Wang said that he had never studied photography, nor had he read any books on photography theory. He thinks the picture is not good-looking, and it is a good preparation for observing life. He felt that the pictures he sent were not only aesthetic, but also expressing his position.

Self-disclosure and narcissism risk

Lawrence Wang posted pictures at social gatherings to express his position, and enthusiastically wrote down his experiences in pink and photography. He attributed these sharing actions to the geek spirit. In fact, the physiology behind this move has long been concerned by physiologists. As early as May of last century, they put forward the concept of "self-disclosure", which refers to the process of an individual telling others his information, including identity, personality, resume, hobbies, unsightly values, background, anxiety and wishes, so as to share his inner feelings with others.

The behavior of self-disclosure is closely related to boredom, loneliness, subjective and unsightly happiness, trust and pride, and has the functions of venting emotions, eliminating troubles and maintaining physiological balance. Therefore, in the eyes of many physiologists, whether a person has proper self-disclosure is a sign of personality happiness. Self-disclosure is also a tool to build interpersonal relationships and social support. According to the research of social infiltration theory, the growth of intimate relationship is related to communication in interpersonal communication, and the relationship changes from ordinary to intimate with the topic from shallow to deep.

In addition to its outward function, self-disclosure also makes people look at themselves from other angles. Sidney Jurard, a physiologist, believes that people can gradually get familiar with themselves only by showing themselves through this process. "If we don't turn our thoughts into spoken language, it is very casual to hide our true passion and indecent thoughts behind a wall of denial and distortion. It is precisely because of the behavior of telling another person what we think and think that we can openly treat our feelings. "

"Sunbathing" is actually the internet technology that makes self-disclosure in interpersonal communication online. Compared with traditional self-disclosure, it expresses less physiological stagnation, spreads more widely and gets more responses.

Zhan is called "debris flow" in The Little Red Book. On this platform showing buy buy buy buy's dress, she often sends thousands to tens of thousands of words to express her thoughts. Zhan is a girl with a strong desire to talk. She said that she wanted to write too much, many social software had limited words, and occasionally she didn't want acquaintances around her to see her inner venting. And those netizens who can't see or touch are like girlfriends sitting next to Zhu Zhan. After a year of long-distance love, she went to see a train ticket thicker than a brick saved by her boyfriend, a whole scrapbook that collected the ticket stubs of two people staying in hotels, visiting scenic spots and watching movies, her boyfriend's interesting things, hobbies and interests, and the daily programs of two people falling in love? Zhan said she wasn't showing love. It turned out that her boyfriend had intervened in her life for most of her life. "I recorded all this, and when I look back, I remember, Oh, that's what love was like at that time."

Not everyone can accept Zhan's unscrupulous behavior of basking in his heart. Zhan's boyfriend is a typical science student. From the beginning, he resisted her posting a little. Jan Zhu Xiao said, "Because I don't know what this move will bring him, everyone can read these posts. Now he has gradually accepted this culture, and occasionally Chen reads the post and asks me, is he really as general as the post? Moreover, he also understands that new media is a trend and is interested. And when I was recognized by fans, I thought it was nothing. I will not veto it now. "

Today, Zhan and Rita have a large number of fans and are invited by the brand to participate in activities. However, unlike other online celebrities on social media, they reported more content in words besides occasional photos. The two girls happen to coincide, and both attribute their rising powder to reality. Because they didn't become "net red faces", posting is to share their daily life.

In Zhan's post, there were happy moments when she and her boyfriend ate a big meal in the same size, but she said that she sent these photos because they were worth remembering, and more because she was a popular protected person. Most of Rita's smiling photos were taken in the underground garage on Sunday. Rita said that it was really hard to go home and continue to make clothes after taking photos.

But the reality is that the game is a fake space, and no one can see the whole picture of life from it. Social gatherings allow users to show specific aspects of their lives. The photos and posts they send are moments to make themselves look more beautiful and feel happy in life. Another feature of social gatherings is to attract more netizens' attention. All people who are addicted to it should make themselves look very personal, funny, witty and fashionable. In short, they have a bright spot that is extraordinary. If you want to get continuous attention, you must constantly update the dynamics and reply to messages, hoping that netizens will evaluate themselves and be happy.

Through this series of transformations, the self constructed by pictures and words in mobile phone software has more personality and charm than the real self, but it is also one-sided and shallow. The "I" in mobile phone software seems to be the center of the Internet. How not to get lost in your own "mobile phone reflection" and distinguish between true and false worlds is a problem that everyone faces after social gatherings go deep into life.

After graduating from master's degree, Rita returned to her hometown and opened an online shop. Nowadays, fashionable London girls have to run the workshop all day, pay attention to the progress and deal with the hidden rules in business. Rita doesn't care about the sound when some fans think she is not dressed as well as in London now. She said that although her hometown is in the affluent Yangtze River Delta, it is actually a third-tier city, and there is no place to visit. There is no fast and fashionable shop. She can only drive to Shanghai to buy clothes. But after work, the reality is that there are not so many hours when studying, and life has more complicated jobs and so on. St Martin's College of Art and Design in the center used to be a halo, but now she has run back to China and opened a Taobao shop with Sunshine Girl as its customer. "Someone posted on Douban that I graduated from St. Martin's Center, why not make that design tool. First of all, the design should have spirit, and second, the workshop should have the ability to design clothes. Now the workshop may not be able to do it, so the price will be high. These attempts are all simple and beautiful pupils' mentality. I no longer care about this tool. " Rita said. Although the graduation time is not long and the social account is still sweet, she has put herself in the crowd of "divorced from society" and abandoned her unrealistic dreams.

Zhan is still in college. She feels that her "thousand words" post is not a self-centered grandson. "If I am in a circle of friends, the masters are familiar with each other, and no one will talk back, and they are all people close to me, trying to be similar. On the open platform, some people will stop filling in my concepts, and some people will talk back. These exchanges will be deeper and more organized. " Zhan said: She has 865,438+0 million fans, and now there are some opportunities to cooperate with brands, which is very valuable for popular students, but there is no plan to take the road of bloggers at present. Zhan thinks that although he likes clothes very much, it may be boring if he turns it into a job.

Shaitu beauty

Online self-disclosure is more and more involved in life, and photos have changed from the storage function of freeze-frame memory to the preface to show themselves. IPhone4 introduced the front camera, which was originally a hardware intermediary to realize facetime function, but it opened a new occasion for ostentation and extravagance, and the expression became more free without the help of others. In 20 13, "selfie" became the word of the year in Oxford Dictionary, and it was rare in 12 months. According to statistics, every 1 second in the world, a netizen tries to find a selfie image through process collection, and every 3 seconds, a netizen uploads it from photography.

People face up to the confusion of photos taken by mobile phones, because these photos are sent to social collections and are the embodiment of themselves in the fake world. Just as a beautiful appearance is obtained through the process of medical beauty in practice, there are various means of "photographing beauty" in the fake world. All kinds of fool-like retouching software have been made, and the upgrading of cameras has also become the battlefield of mobile phone brand competition. The pixels are getting higher and higher, and the lens becomes wide-angle and ultra-wide-angle The mobile phone has its own beauty function, and it doesn't need Meitu software, but it is also being repaired more and more deeply and naturally. The selfie stick breaks through the arm limit and allows the lens to receive more content, which is not enough. It also created the assembly of lens and mobile phone, and even a self-portrait drone with a wider picture. Photography continues to be promoted, creating a fill light clamped on the lens of a mobile phone, which can shoot wide angle, macro, cool color, warm color, beauty contact lenses and beauty.

The subjects of taking photos range from taking selfies, eating, taking holiday scenery to various life clips, and taking selfies can't meet people's needs. If you want to send out street photos and life photos that look natural like those on a star's account, it is difficult to compile them through DIY. Some people see business opportunities from these needs. Cao Yumin, who once worked in a fortune 500 foreign company, started a project to make professional photography as fast and convenient as taking a selfie on a mobile phone. She said that the traditional photographer industry can't keep up with the pace of publishing social accounts from shooting to retouching for a few days to a month.

Cao Yumin's editing is to refresh the division of labor and process of shooting. First, build a platform similar to Didi photography, so that professional photographers and retouchers can match the needs of users. Photographers only take photos at the scene, upload photos to the cloud through the intelligent hardware developed by the process, and the retoucher professionally retouches the photos and sends them to customers. The whole process only takes five minutes. This kind of project has been seen in celebrities, celebrity fashion celebrations, corporate activities of collection and marketing, and also extended to the public. Cao Yumin said that in addition to traditional occasions such as weddings, some people have booked photography services such as parties and outings.

Nowadays, not only does everyone have 15 minutes to become famous on social platforms, but they can also capture gorgeous photos like stars and send them to friends.