Traditional Culture Encyclopedia - Photography and portraiture - What are the tips for using Douyin?

What are the tips for using Douyin?

Tiktok usage tips include original content, clear video images, and correct release time. 1. Original content_: On Douyin, comparing two accounts with the same weight, original content has many times more recommendations than non-original content. 2. Clear video picture_: It is easy to be judged as a low-quality video. In this case, the platform will reduce the recommendation of the video. 3. Choose the correct release time_: Only in this way can our content reach more users.

1. What are the tips for using Douyin?

1. Original content_

Many people operate accounts, especially accounts for marketing purposes, so they like to upload other people’s videos while maintaining their accounts. In fact, almost all platforms are cracking down on unoriginal content.

For example, on Douyin, comparing two accounts with the same weight, original content has many times more recommendations than non-original content.

If your video is transferred from someone else, once it is detected by the system, the video will be limited at best, or your account will be banned at worst.

So, if you want to seriously open a Douyin account, please do not transfer other people’s content and then publish it as your own content.

Of course, original content alone is not enough to make your short video a hit. Content that is easy to explode on the Douyin platform also requires good creativity.

Be sure to remember that every video you publish must have an impact on your audience, big or small. Only in this way will they forward, comment and click on your video. praise.

2. Clear video picture_

On Douyin, videos with blurred picture quality, unstable lens and other problems can easily be judged as low-quality videos. In this way, , the platform will reduce the recommendation amount of the video.

This is because blurry and shaking images (except for special themes such as "earthquakes") will affect the user's viewing experience.

So when we shoot short videos, we try our best to choose better-quality shooting equipment, such as better-quality cameras and higher-pixel mobile phones, to maximize the clarity and stability of the video content. .

When shooting, try to use a tripod or stabilizer to fix the shooting equipment. Do not shake the shooting equipment. Also make sure that the shooting environment is not changed frequently. Different humidity and temperature will also affect the video clarity. cause certain impact.

As a reminder, if you are operating an account that edits film and television clips, you must choose high-definition original films without watermarks when editing content.

3. Choose the correct publishing time_

According to third-party survey data, 62% of users will choose to use Douyin during the two periods of time before eating and going to bed.

So we should try our best to publish short videos during this peak time period. Only in this way can our content reach more users.

We studied 2,000 popular video contents and found that content released in the following three time periods is more likely to become popular than other time periods.

12:00-14:00, 17:00-18:00, 21:00-22:00.

2. What is Douyin traffic?

Douyin traffic is to attract more users to click, comment, collect, forward, etc. to visit your advertising links, and increase the number of visits to the links you send.

To put it simply, it is to use the Douyin platform to guide user traffic to other platforms of your own, such as WeChat or Taobao stores.