What's your major in webcasting and operation?

The study contents of this major include basic knowledge, professional skills, operation management, etc.

1. Basic knowledge: Introduction to network and new media, and understand the evolution, present situation and future development trend of network media. Basic photography, learn basic skills such as photography technology, picture composition and light application. Mandarin and language expression, improve the level of Mandarin, learn impromptu oral expression and anchor language skills.

2. Professional skills: webcast technology and equipment, learning live broadcast platform construction, and live broadcast equipment operation and maintenance. Webcast copywriting and planning, planning live scripts, writing propaganda copywriting, and planning online and offline linkage activities. Video editing and post-production, learning audio and video editing software, material editing, special effects production and synthetic output. Data analysis and live broadcast promotion, using big data analysis tools to analyze user behavior and formulate and optimize live broadcast promotion strategies.

3. Operation management: new media operation, familiar with the operation strategies of major social media platforms, learning content creation, fan interaction and community operation. Webcast operation practice, master the mode of live broadcast room operation, traffic introduction, fan conversion and realization. Laws, regulations and ethics, understand the network communication regulations, copyright law and other relevant laws and regulations, and abide by the ethics of the webcast industry.