Do you know how to choose soft text and hard text?

To know how to choose, we must first know the difference between soft text and hard text.

Hard and wide is hard promotion. For example, if you want to promote a bottle of wine, you will keep talking about how good, mellow and thick the bottle is, how excellent the place of origin is, how long the brewing time is, how scarce and precious the whole bottle is, how exciting it can bring to people after drinking it, and the whole bottle is a symbol of status and status, and so on.

Soft text, on the other hand, seems to be writing something else When writing, take out your bottle of wine and combine the advertising effect with your article. This is not an obvious advertisement.

For example, today I wrote an article about the history of brewing, which introduced the development history of the brewing industry, how to judge a good bottle of wine and how to appreciate it. By the way, I took out the bottle of wine that you want to advertise in the article, which shows that this bottle of wine is what I called a good wine, so that everyone can know the effect of your wine while reading the article.

Whether to choose soft text or hard text depends on where you spread the advertisement. Product placement, which is popular now, is actually a kind of hard advertising. When the protagonist of a film and television work wants to drink, he will naturally pick up the product you want to advertise and say that it is quite good, and I have been using it. It is a way of combining soft and hard text.

If it is promoted in public media such as TV stations, it is necessary to use hard media. You should let the audience remember your product in ten seconds, and have an impression on your product, so there is no time to pave the way for you. However, if it is a new media operation and promotion, you need to use soft media, because only when you attract customers' attention with interesting content can customers see your advertising content, and simple and direct advertising will cause customers to resent it.

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