Alibaba: There is no hard business in the world.

Recently, I have been reading five books at the same time, just like playing games. In the end, Ali ran to the finish line first.

Strangely, people are inert. Like water, they always look for the path of least resistance. So, at the beginning of the competition, in my heart, I put my money on the friends of photography. Light and shadow are naked, and I don't need any excuses. The first half of the game also confirmed my guess. Photographers watched more than half of it, and Ali just passed a third.

Unexpectedly, Ali made a sudden effort in the second half, leaving the other four players far behind. Not only at his desk, in the subway, in the elevator, on the bed, in the third emergency, but even on the way to walk, he left his riding back.

Throughout the book, the author does not enter the Ali world in the usual chronological order, although it may be easier to write like that. Instead, I chose two dimensions to describe it: vertically, the growth of Ali is the main clue; Horizontally, it takes Ali's "Dharma Five Fingers" as the framework to comprehensively explain Ali's world for us.

Interestingly, in the blueprint of Ali's e-commerce building, namely "Dharma Five Fingers", the author made a comprehensive analysis of the four fingers (Zhonggong, Cheng Xintong, Taobao and Alipay) in a separate chapter, but the five fingers were also regarded as the search engine of the breakwater by Ma Yun, but they were cursorily taken over in the article. If you give Ma Yun another chance to load it, will he still choose to buy Yahoo in just three months?

But Ali's "Seven Swords" mentioned later still let us see some more magnificent ideas of Ali.

If you spend a minute talking about the most impressive content, it should be Ma Yun's persistence, e-commerce in Ma Yun's eyes, Ali's admiration for corporate values, Ali's extreme attention to training, and Ali's training in three categories (newcomers, management and customers).

If I were to recommend this book, I would use the following words:

Please look at the description below and sit down accordingly. If there is more than one model (including) suitable for you, you can consider spending a few days browsing in your spare time:

* Want to know about e-commerce, but don't want to read obscure professional works;

* I want to know the relationship between C2C and e-commerce, and what direction C2C will develop (especially Baidu C2C will be launched soon);

* I want to know the reasons behind Ali's miraculous growth (Ali data: balance of payments in 2002, daily income 1 10,000 in 2003, daily profit 1 10,000 in 2004, and daily tax 1 10,000 in 2005 ..)

If none of the above is suitable for you, at least, if you don't study for a long time and want to enter the reading state, this book is a good start!