National day photo contest

There is still one week before the National Day Friends Circle Photography Competition. Take this opportunity to write this article, hoping to help novices engaged in tourism avoid endless complaints from customers and feel at ease for the holidays. At the same time, for the players who have already signed up for the tour, they can simply popularize science, avoid unnecessary interference and enter the competition with peace of mind.

Promoting the signing of a travel contract is similar to sales in other industries. Before the customer is undecided, he will talk more about the advantages of the product, and some shortcomings that do not involve principles will never be said by the customer. Otherwise, improper introduction will easily kill the idea of paying customers to register in the cradle.

Therefore, 30 seconds after signing the contract becomes particularly important.

Before customers go home to buy food, cook and take care of their children, you should simply tell customers about the shortcomings and precautions in the trip, and take precautions for customers in advance to avoid unnecessary travel complaints caused by the psychological gap caused by high customer expectations or cultural cognitive differences.

Tourism involves six elements: eating, living, traveling, traveling, shopping and entertainment. How to make customers remember your key points after listening patiently for 30 seconds requires some skills.

Many tourist destinations have uneven reception standards due to objective factors such as geographical location and economic background. Be sure to inform the customer in advance before leaving the group, otherwise the customer will think that the travel agency is shoddy and come back to complain.

For example, the group meal in Beijing is very poor.

You can explain to customers by putting on a top hat-talk about the big environment-give an example of the order of returning to the production line itself:

You often go out to play, you should know how much. Hainan and Beijing are the worst places for domestic tour groups to eat. (wearing a hat)

The prices in these two places are not high, but because the rent in the lot is expensive, the meals with the same menu will be worse than those in other places. (general environment)

I have a client who came back from Beijing with a group and said that he lost four or five pounds in one trip. (for example)

Therefore, the food in Beijing is not much better, even if the meal standard is high. Although you can't eat well, you will be full. Besides, people go to Beijing with more red feelings, see the Forbidden City and climb the Great Wall. If we pursue delicious food, there is nothing like our own home. (Return line itself)

After this explanation, customers' psychological expectations for group meals will be minimized, and at the same time, they will not blame the travel agency. If the group meal arrangement is ok, ta will be surprised instead: Gee, it doesn't seem as bad as expected! Or at least, I think the food is really bad.

But in this way, few customers will complain about coming back from dinner.

Similarly, hotels in Hong Kong, Japan and Europe can communicate with customers in this way because their rooms are too small. Many times, customers come back to complain, not because there are problems with the travel agency or the customers themselves, but because the tourism sales have informed the customers of some cognitive differences in advance.

Most outbound and domestic individual tour groups will arrange shopping stores in order to reduce costs and tour fees. As long as the tour fee you quoted is not too low, shopping can basically guarantee voluntary participation without coercion.

However, it is inevitable that some local tour guides have mishandled it, angering guests and causing shopping complaints.

For example, in Yunnan, because there are too many negative news, customers are worried before going out. However, due to the vicious low-price competition in the tourism market itself, customers are inevitably unable to accurately estimate the cost of tourism, resulting in expectations that exceed the actual amount of group fees invested.

For the explanation of shopping stores, it is suggested to start from the customer's point of view.

Take Yunnan as an example, you can say this:

We arranged some shopping shops on this trip. Although it is voluntary consumption, don't stare at the tour guide when listening to the explanation in the group.

Customer unknown so, curiosity will drive ta to ask you why.

"Although the tour you signed up for is voluntary, (emphasize, let customers feel at ease), there is no tour guide fee for the tour guide, and you can only rely on your shopping to extract the commission. Tell the truth to the guests and let ta feel your sincerity.

If you stare at him from the beginning of the group, he will get acquainted with you enthusiastically within half a day. When introducing shopping, some tour guides usually look at you with sincere eyes like good friends and say, "Do you think I didn't do a good job, so I don't buy anything to show my appreciation?" . If so, please speak out and I will correct it. ...

Or: everyone knows that my family is particularly difficult and I have to support my family, so it is also my support to buy something to go back as a souvenir, okay?

We usually feel embarrassed when we see this look. Considering that the tour guide is not bad, it is better to buy something as a support. But what about buying them back? Most of them are useless. "

The guests will resonate at this moment: yes, I used to go out and buy a bunch of things, which were all wasted.

Make persistent efforts: There are also some tour guides who will continue to sell when they see that people don't buy things. If you really don't meet something you want to buy, don't talk to him at this time and don't be influenced by him. After all, we came out mainly for fun.

After that, guests will not easily call you in a rage when they meet different tour guides' different attitudes towards tour groups: What happened to your tour group? I thought shopping was voluntary. This tour guide has been selling. What do you mean!

When traveling abroad, there will be some self-funded items in the itinerary, such as special performances and special meals. If customers are interested, they need to pay separately.

And how to guide customers to participate, let me give an example of my going to Beijing to accompany me all the way and take a tour guide.

When pushing the acrobatic performances of Chaoyang Theater and Cixi Waterway, she told her own experience.

Many years ago, she went to Wuhan to play and wanted to go to the Yellow Crane Tower. But it is said that the ticket for the Yellow Crane Tower is 60 yuan. She thought that since it would cost money, she might as well not go first. After all, there will be many opportunities to travel in the future.

But later, she never had a chance to go to Wuhan, let alone spend more than 1000 air tickets to see the Yellow Crane Tower. This incident became a regret in her heart.

We always say next time, but how can there be so many next times in life?

She asked everyone.

In the last group of 50 people, more than 40 customers reported their own expenses. After watching the acrobatic performance, they thanked the tour guide for his recommendation.

From a sales point of view, I will tell my customers:

In many places, we may only go once in our lives. You don't need to buy anything, because you can ask someone to bring it back afterwards. However, those special dishes and scenery that can only be tasted locally cannot be brought back to you by others. We invested money and time to go there, and there is no need to leave regrets for ourselves because we didn't participate in self-funded projects with tens or hundreds of dollars.

In addition, what you need to do is to tell him in advance which projects are good and which projects can't be avoided, so that customers can spend less money.

Of course, deciding whether a customer complains or not depends not only on this short 30-second conversation skill, but also on whether you serve attentively. When you treat your customers like family, you will gain more understanding and trust instead of complaining and embarrassment.

I am absolutely assured of the route you recommended. This is the highest praise for a tourist.

For those who travel with a group, since they invest money and time to go out, it is better to know more and care less, keep a pleasant mood to go sightseeing and feel the local life, so that your trip will gain the most.