20 17 characteristics of network celebrities

Internet celebrities are a new group emerging with the media. They attract the attention of netizens because of something in reality or on the internet. All the qualities in them make them the objects sought after by netizens. The following are the characteristics of 20 17 network celebrities I collected. I hope it helps you.

Characteristics of 20 17 network celebrities: Most of them come from marginal industries.

Internet celebrities are a special group. After eliminating duplication, the analysis of 94 cases of online celebrities shows that online celebrities are engaged in many industries, and most of them belong to marginal industries in social economy.

Among the top 50 online celebrities in 20 15, models, comic creators and writers account for the highest proportion, among which models rank first with 9 employees. Followed by a man and a writer, both tied for second place with five people. Other industries with a large number of people include performers, bloggers, actors, directors and music critics.

There are many talents in the network field. In 20 15, the first online celebrity was "Wang Sicong", full of excitement and negativity. His Baidu attention alone exceeded the attention of other 49 online celebrities. He is famous not only because of his rich second generation status, but also because of his business acumen in online hype. In addition, there are many wonderful and funny online celebrities in the online celebrity circle, such as "Feng Jie", "Ai Keli Li", "Little vest of memory" and "Sketch Jun", all of which are spoof accounts.

20 16, an online celebrity who can realize his personal brand, has become a upstart in the online celebrity circle. Judging from the information analysis of 44 new online celebrities in the rankings of that year, most online celebrities turned their personal business to four areas, namely fashion, beauty brands, Taobao shopkeepers and e-commerce industry. Among them, the fashion category contains the most online celebrities. These talents can be found in relatively marginal social industries such as singers, photographers, students, coffee shop owners, WeChat business and Taobao shop owners.

Characteristics of 20 17 network celebrities: mostly concentrated in coastal or developed areas.

Because online celebrities are a new group, most people are not interested in them. Therefore, in the traditional concept of most places, being an online celebrity means doing nothing. To a certain extent, this limits the emergence of network celebrities and network celebrity economy.

Theoretically speaking, for online celebrities, the more they are located in coastal areas or economically developed areas, such as Zhejiang, Shanghai, Fujian, Beijing, Hunan, Guangzhou and other places, the higher the local economic development, the higher their acceptance, and the more relaxed, open and favorable the environment for their birth and growth. or vice versa, Dallas to the auditorium

This can be drawn from the observation of the data. According to statistics, in the 20 15 list of online celebrities, online celebrities from Beijing, Shanghai, Chongqing, Guangzhou and Zhejiang account for 58.3% of the total. In the 20 16 ranking of online celebrities, the proportion of online celebrities from these four regions is about 48. 1%. Internet celebrities have the highest proportion of going abroad, accounting for 10.6% in the second online celebrity selection. In addition, the "origin" of online celebrity groups is increasingly concentrated in coastal areas such as Shanghai, Jiangsu and Fujian. From 20 15 to 20 16, the analysis shows that the number of online celebrities in Shanghai, Fujian, Guangzhou, Zhejiang and Taiwan Province provinces exceeds 60.6% of the total.

20 17 characteristics of online celebrities: various ways to become famous.

20 15 most internet celebrities become famous for different reasons. There are 13.9% network celebrities, 13.9% network celebrities,110.6% network celebrities, who started from comics and Weibo respectively. In addition, 25.6% of online celebrities write film reviews, jokes and gossip in the entertainment circle. Similar to the past, the fame of "online celebrities" still depends more on the attention of netizens. With the help of Baidu search, 50% of online celebrities, that is, hot spots, attracted more than one million people.

Internet celebrities, though few, have attracted considerable attention, such as "papi sauce" sharing video talk shows, "corpse sister" who actively publishes books but works as a nurse, and "Akita Six Thousand", a cartoonist who is determined to promote cultural exchanges between China and Weibo. Their fame is both accidental and inevitable. "Accidental" means that their success cannot be replicated, and "inevitable" means that these people have outstanding characteristics and become famous naturally.

However, this trend has also changed in 20 16 years. In the "20 16 list of online celebrities", WeChat business and Taobao shopkeepers have become two industries where online celebrities gather, and opening stores, making brands and engaging in WeChat business have also become the usual means for online celebrities to realize their personal brands. From the data analysis of online celebrities, it can be seen that more and more "bosses" conduct Taobao and WeChat business operations by sharing beauty videos, participating in various selection activities and taking photos. Among them, the proportion of online celebrities who only share beauty videos is over 22.7%.

Characteristics of 20 17 network celebrities: uneven quality.

Nowadays, the network society is mixed, and all kinds of people have it. Whether you are a group with high education, low education or no education, as long as you have certain characteristics, it is possible to trigger the network. The group quality of network celebrities is uneven, which can be demonstrated by data. According to statistics, about 56.3% of the 94 high-quality groups of online celebrities have received higher education. Among them, 1 1.7% of online celebrities have studied abroad.

There are also some online celebrities, such as 19 online celebrities, who are transformed from models, hosts and singers. Among them, the number of online celebrities who graduated from secondary colleges accounted for more than 42. 1%. In the online celebrity list of 20 16, more than 80% of the online celebrities of 10 who share videos through beauty work in marginal industries.

Although they don't have dazzling resumes, some online celebrities still have great influence on the Internet. Take "Sister Feng" as an example. She graduated from Chongqing Education College, but in the "China Ten-year Internet Celebrity Ranking" recently released by Baidu, Feng Jie ranked fifth with 847 million netizens' attention, second only to Anne Baby, Sister Furong, Wang Sicong and Guo Meimei.

It is also worth noting that among network celebrities, those who graduated from well-known universities with high academic qualifications rank very high. For example, ZhangZetian, sister of milk tea, uncle, and apostle all graduated from Tsinghua. Internet celebrities also broke out in Peking University, Wuhan University, Tongji University and * * Theatre Academy. Among them, "Yuan" of Peking University was the founder of the original cosmetics brand of love at first sight, and "Papi sauce" of * * Theatre Academy received the first capital injection of 6.5438+0.2 million.

Characteristics of 20 17 network celebrities: negative phenomena such as explosions occur frequently.

When new things first appear, they often violate the rules or even violate the law because there are no rules and requirements. Recently, the online celebrity "Papi sauce" has been plagued by public opinion. According to reports, "Papi sauce" was banned by the State Administration of Radio, Film and Television, and its video platform was asked to go offline for rectification, because the host often burst out swearing words such as "lying trough", "Cao" and "little bitch".

These frequent infringements of internet celebrities are implicated in a series of social problems, such as the big gap between the rich and the poor, social injustice, and the pressure of public opinion. These completely deviate from the socialist core values. However, when all kinds of ugly phenomena are concentrated, a network celebrity economic model based on negative energy begins to appear. From the data analysis, it can be seen that in 20 15 years, some online celebrities began to make money by personal brands. However, in the first year of 20 16 network celebrity economy, more and more network celebrities began to stage a series of "diaosi" counterattacks with personal influence. According to statistics, within two years, more than 42.6% of online celebrities have successfully turned around, such as opening Taobao stores, creating personal beauty brands, and setting up studios.

It can be seen that the negative energy economy is paying for moral decay, and this moral deviation of the whole society in values has also plunged a few "network celebrities" into the abyss of negative development. Among them, if ignored blindly, this negative energy will bring great harm to the society, such as the moral decay caused by money worship and showing off wealth.

20 17 characteristics of network celebrities: dealing with development issues with a developmental perspective.

"Network celebrity" is a specific thing produced in a specific period of society. Theoretically, with the improvement of the moral level of the whole society, this ugly phenomenon will gradually decrease. However, at a certain stage, especially at the moment of the great opening and development of economy and culture, it is difficult and infeasible to criticize and frame a new thing from the moral level. Therefore, we suggest that we look at the problem from another angle and deal with the problem of development from a developmental perspective.

As stated in the "20 16 First Year Report of China Red Year" published in this paper. No matter what you expect or dislike, online celebrities have embarked on the road of industrialization with indomitable momentum. When you are still talking about whether TA is vulgar, elegant, boring and interesting, she/he has already started talking about entrepreneurship, BP, financing and business cooperation. "

Therefore, the government should adopt a moral and economic way, rely on the guidance, development, governance and supervision of the industrial economy, treat emerging things with tolerance and understanding, and serve emerging industries with the mentality of "supporting development but making rules, supporting innovation but doing a good job in supervision". It is a good way to guide and control the phenomenon of "network celebrities" by adjusting the field of consciousness by economic means and dealing with the problems of development with a developmental perspective.

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