What is the background of the corporate promotional film?

The enterprise propaganda film is a feature film made by the enterprise independently, introducing its main business, products, enterprise scale and human history. The enterprise propaganda film is mainly a staged summary of the enterprise and a dynamic way of art exhibition and broadcasting, looking back on the past. Corporate propaganda is to unify corporate image, business philosophy and help enterprises. There are mainly five kinds of such films, one is corporate propaganda film, the other is corporate image film, the other is corporate theme film, the other is corporate history film and the other is corporate culture film. This is the inner core clue of traditional corporate propaganda films. With the promotion and progress of communication concept, the stereotyped communication mode of traditional corporate propaganda films gradually begins to make people feel aesthetic fatigue.

Nowadays, all kinds of promotional film production enterprises are exploring the breakthrough in the creative mode of corporate promotional films. From the perspective of corporate image, they are deeply exploring corporate concepts and corporate culture, so that the display elements of corporate promotional films can be based on the essence of corporate culture, or through the form of stories, or through the form of three-dimensional intersection, and at the same time, with the help of new media communication platforms, they can provide strategic services for the follow-up communication of enterprises. Let business owners and film and television advertising companies stand on an equal footing, rather than being passively accepted by business owners. This is an innovative service mode and a sticky image transmission path. As an important means to convey commodity information and promote commodity circulation, corporate propaganda films have been widely used in commercial activities. Corporate propaganda films have relatively independent technical and professional characteristics, and the most significant difference from other photography categories is that they have both commercial and cultural attributes.

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