The new function of little red book: circle and moment, how to use it

Many novices, even after playing the little red book for a long time, still don't know the functions in the little red book. For example, some time ago, many people may not know about the new functional circle. So in today's article, I will tell you about the new functions and functions of Little Red Book, so that you can quickly understand the common functions of Little Red Book.

moment

The instant function in Little Red Book is a new function in 2020, mainly because bloggers punch cards every day. After publishing, there will be [Ta Time] and [xx Punch] on the blogger's homepage.

Many people may have noticed this detail, but they don't know how to publish it. In fact, this function is very simple, without any threshold and skills, just like we usually send content notes. We just need to open the little red book APP normally, click on the yellow circle in the upper left corner, and then select the content and form we want to publish. After the successful release, it will appear on the fan's little red book attention page and the blogger's personal homepage.

At present, you can choose four content forms: daily signing, punching, text and video. Among them, you can choose the theme corresponding to the punching content, such as food punching, movie punching, mood punching, library punching and so on. In addition, you can also customize the punching, and the selected punching theme will be prompted later. For example, after publishing three moments about food punching, another card will be displayed after the popular punching recommendation: "Food punching, punching three times".

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The instantaneous display will be collapsed. For example, in the form of punching, the home page will show xx punching, and the cover is the latest content. Click on the picture, and the contents of the previous punch will also be displayed. The bar on the progress bar above indicates the number of times you punch in the same type. It should be noted here that the expression of words and the shooting content are all displayed in My Time. Shooting can be a small video shot on the spot, or you can upload a edited video.

This function is mainly based on daily content sharing and has no special significance. The advantage is that users can learn more about the daily life of bloggers according to the moments sent by bloggers.

circle

The new function "circle" of Xiaohongshu is similar to the social interest of strangers in Baidu Post Bar. It is mainly operated through the official account of "Circle Assistant" to help users understand functions, solve puzzles and organize related activities. At present, the number of fans of circle assistants has reached 5023, and a total of 6 notes have been released, 4 of which are officially organized "circle activities".

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It is understood that the "circle" function was launched as early as July and August 2020, but it was in the early stage of internal testing and was not actively opened to all users. However, users who have not received the invitation can also enter the "circle" by sharing invited friends. Now that the circle is open, there are two ways to join.

First, directly search for circle assistants, and then click Send Message to see different circle types, including interest categories: hand-held player support station, coffee museum, tipsy pub, photography study room, etc. And find people including: love learning society, cat slave training college and so on. Chat entertainment includes: movie discussion base, rock POGO live, etc.

Another way to join is to join the circle directly in the keywords of the little red book search industry.

At present, the whole circle and the little red book are basically independent. Except for private letters and basic information exchange, everything else is independent, and an account can join multiple circles at the same time.

Circles are the same as moments, and the cost and threshold for publishing content are very low, which can be a sentence, even a picture or a video, similar to the dynamics of a circle of friends. The circle has no burden of experience, nor does it require you to create high-quality content as soon as you come in. Some just communicate with a group of like-minded people, which basically belongs to a state where everyone can participate.