Why is Hasselblad so expensive?

Users are usually commercial photographers who make large advertisements, posters and wedding dresses. They need to take photos that are still clear even if they are magnified many times, because ordinary cameras can't reach such high resolution, and even if they do, the image quality will be affected because the size of the photosensitive element is too small. At this time, a machine like Hasselblad is needed. Because the photosensitive element is larger, the pixel can be very high without affecting the richness and level of color.

In fact, medium format cameras were very popular before digitization, but after digitization, due to the characteristics of medium format, a series of technical problems need to be overcome, such as shutter synchronization, which is expensive. In addition, high-pixel photosensitive elements (usually 30 million to 40 million pixels) are also expensive. Therefore, the medium format camera is very luxurious, Hasselblad is the king of the medium format camera, and the natural price is more expensive.