What does xmage image mean?

On July 2nd, Huawei officially announced the birth of the technology brand XMAGE, which is a Huawei image. He Gang, chief operating officer of Huawei BG, said that this will be the exclusive logo of Huawei's mobile phone image. Huawei said, "We have further concentrated and summarized all the accumulation, practice and creation in the past and formed a brand new brand".

This marks the end of the cooperation between Huawei and Leica, and Huawei has started the development of mobile phone image brands with independent intellectual property rights. Huawei XMAGE is more than just a brand of mobile phone image. XMAGE is a breakthrough in the field of mobile images after years of technical accumulation and experience precipitation. Based on its profound technology, XMAGE founded the first mobile image brand in the industry. In the United States sanctions and containment, Huawei once again walked in the forefront of the world.

The birth of Huawei XMAGE brand is not only the crystallization of Huawei's ten years' hard work in the field of imaging technology, but also a counterattack against the suppression of the West in the past.

Today's Huawei XMAGE is the last cooperation with Leica and a prelude to Huawei's image. Since then, Huawei's image is no longer subject to others, nor will it be taken away by others.

Every accumulation and progress of Huawei's technology in the past is for today's breakthrough and gorgeous turn. Without the courage and efforts to become the world's number one, there would be no honor to become the world's number one today. Ren has repeatedly publicly stated that Huawei is a company that runs a company and even invades today's no-man's land. Huawei insists on what Qian Xuesen said: "Why can't China people do it? What foreigners can do but China can't? !

Huawei AI photography leads the global mobile image. The so-called AI photography can be simply understood as optical lens shooting+post-PS. Of course, Huawei's "PS" is based on GPU image processing and AI chip processing. Based on the ability of color algorithm to enumerate scenes, powerful graphics processing chip and AI learning ability, it makes the captured images more realistic.

As a pioneer in the field of mobile images, Huawei hopes to absorb the experience of traditional industries in the early stage of exploration, so it cooperates with Leica to introduce the expressive force of color and tone into the field of mobile images. However, with the progress and development of mobile imaging, the experience and technology from traditional industries can no longer meet Huawei's needs for further breakthroughs in imaging.

With the deepening of Huawei's imaging technology, the existing technology can no longer meet the increasing problems and challenges. So Huawei took the lead in proposing "AI photography". Based on the powerful computing power of the chip, the image quality was greatly optimized, making it possible for small lenses to break through the boundaries of optical physics.

The super night scene function can be described as the iconic technology of Huawei AI photography. Huawei provides visual effects close to the naked eye for conventional images through AI algorithm. Today, Huawei P50 series has advanced computing capabilities such as 10 channel hyperspectral sensor, computational optics, ultra-clear image engine and primary color engine. Through the accurate capture and calculation of color, we can restore the makeup color of the characters more truly, and even show the difference of different red color numbers, so that Huawei portrait photography can evolve from clear to beautiful.