Traditional Culture Encyclopedia - Photography and portraiture - How to shoot the production publicity photos?

How to shoot the production publicity photos?

The production and publicity photos of enterprises are not just a few photos, but a brand-new tool for equal connection and dialogue with people in the context of modern Internet. So how do you shoot publicity photos produced by enterprises? Let's share with you several key steps of making publicity photos from a new perspective of China Exhibition:

First of all, we should communicate well in the early stage of taking pictures in enterprises. Highlight the production place, employee image and enterprise spirit of the enterprise.

Second, after the communication is completed, we will draw up the future photo plan, shooting time and scene.

Third, when taking pictures, that is, the most critical part, the use of angles.

1, using a wide-angle or fisheye lens is a necessary lens to show the strength of the enterprise and the grandeur of the factory.

Wide-angle or fisheye lens is one of the most commonly used technologies. When the shooting scene is too grand, if you can't shoot the whole picture completely with a normal lens, then you should shoot it with a wide-angle fisheye lens. Because of the light problem, you must use a tripod to take pictures in the workshop.

2. Snapshot of employee image and busy working status.

Keep your eyes on the subject and shoot with it, so you won't miss every wonderful moment in the production.

3. Follow-up shooting is a necessary shot to shoot the workflow of the enterprise.

"Follow-up" means that the photographer follows the shooting of the subject. The focus is accurate when following, and the shutter release is just right.

4. Shooting with telephoto lens is an essential lens to shoot the production and product details of enterprise employees.

The focal lens has the characteristics of narrow viewing angle and small depth of field, and has the effect of "seeing far". Some camera lenses can even reach dozens of times, and small objects as far away as 10 meters are just like reaching out and touching them in front of your eyes. However, if you want to shoot a long focal length lens, you need to pay attention to anti-shake and focus must be true.

5. When we take good photos and start sorting them out, we should have the staff of the enterprise and the post-production staff to complete them together, show what the enterprise needs most and select the good photos.

6. In short, corporate publicity photos are different from outdoor photos, and publicity through photos is more intuitive and vivid, thus showing corporate image and product information.