How to use campus channels to promote APP?

1. There are three kinds of common activities: booth activities, large-scale activities and spontaneous business activities; Booth activities: app promotion is the most common method on campus, which is generally organized by associations or school cadres. Apps can cooperate with them or organize themselves. This method is often held and can be used for a long time; Large-scale activities: Most schools hold college-level activities every semester, such as parties, debates and singing competitions. This kind of activity is relatively rare, the frequency is relatively low, and there are not many schools that can have it once a month, but it has great influence; Spontaneous commercial activities: For example, the intranet once successfully planned to send students to the railway station by chartered bus for free, but now it is difficult to do so, but it is difficult to scale up, and key schools will generally crack down on commercialization; 2. Activity process: determine the activity theme-apply for the venue-implement the activity theme on the spot: it is generally decided by the community, and if there are community resources, it can be decided together with the community; Application for venue: it needs a certain amount of funds, and each school is different; 3. Landing execution: Of course, the site selection is a place with a large flow of people, near general canteens and large teaching buildings; It is very important to choose the prize. A single booth is hard to attract people. A small and good prize is very attractive to students, especially girls, such as paper towels and USB flash drives. You must have a thick skin. The students are actually very friendly. Most of them are boring. Just pull a little and watch. This is just a few in the cold. In addition, leaflets, leaflets, stereos and music can also attract many students; The students communicate well. If your activities are really good, it is easy for students to pull everyone in the dormitory, so it is very important to give them a reason to feel good, which can make your activities get twice the result with half the effort. 5. For unknown applications, campus is not a place where the number can be rapidly increased. Don't be jealous of some well-known applications running on campus. If students don't know what your application is for, the form of traffic is a pit; 6. The idea of campus promotion must be: brand first, then running volume, which can basically become a rule, except for a few e-commerce companies with strong demand for products. The brand building of campus app for a period of time is the foundation. When it has a certain popularity in the school, it will run away, otherwise it will be difficult to keep it. Brand building is generally within six months to one year; 7. Copywriting and creativity of poster design are very important, and students are still very interested in high pressure and chicken soup for the soul; 8. Make full use of online platforms, forums, post bars, Weibo and WeChat. Students are very concerned about the information of their school; 9. The current campus promotion channels are chaotic, and the agents in the middle and their confusion can reach 4-5 levels; 10. About the current situation of campus teams: A, the execution is uneven and the management is difficult; B, the ability to work in several companies at the same time is generally strong; C, most agents only want to earn short-term wages, and a few who can be supervisors or above will consider development or internship experience in the company, without paying attention to wages, provided there is enough room for development; D, it is difficult to have long-term cooperation projects or promotion to ensure the normal operation of the team; E. in the early stage of team recruitment, it is mainly to recruit new people, and the ability is not a problem that needs to be cultivated. The most important thing is team building. Soldiers made of iron should replenish fresh blood in time; We must make choices in the later stage, and the survival of the fittest will leave outstanding people;