What do you think of Huawei's upcoming Mate 50 series and new product launch conference?

The information of Mate50 series is almost exposed on the Internet, but there is not much to be expected in terms of configuration. For today's Huawei, it is an industry myth that it can release top flagship products after two years of extreme sanctions by the US imperialists. I think there are three points worth noting about this machine:

First, the new machine was released. This time node has returned to the inherent rhythm of Mate series. In the past two years, Huawei's mobile phone business has encountered great difficulties, so that the product rhythm cannot be maintained normally. Last year's P50 series was postponed to July, Mate series was shelved, and this year's P series has not been updated. At the beginning, Huawei said to reduce the frequency of product release, strive to ensure product supply, focus on business continuity and core system capabilities, and take survival as the top priority.

In the past, the whole Huawei mobile phone business was really the same as this riddled fighter. Even though it is riddled with holes, it is still blue. In the past, Huawei's core difficulties have not been resolved, the return of Kirin chips is still uncertain, and the supply of 5G chips has not been resolved. But beyond these two points, Huawei's basic supply chain capability has basically recovered, and Huawei's terminal business has also returned to the normal supply track.

At this node, the release of Mate50 returns to Huawei's normal rhythm, which may mean that Huawei's entire product update rhythm will return to normal. If nothing happens, we may see the normal selection of P60 series next spring. Another proof is that the product line of Mate50 series has been rolled out again. According to the current information, Mate50 series may have four machines. In addition to the conventional Mate50, Mate50 Pro and Mate50 RS, there may be another new machine, the big-screen Mate 50X or the entry-level Mate50e. However, due to the supply chain difficulties, only two P50 series released last year, and P50 Pro+, the top flagship positioning, did not arrive as scheduled.

Second, Huawei's own image brand XMAGE will be officially unveiled. With the mass production of Mate50 series, this set of standards and brands will finally meet consumers. It is not surprising that Huawei launched its own image brand at this time today. Whether it is brand influence or technology accumulation, Huawei has reached such a time node. The answers given by Mate50 series will determine the gold content of XMAGE to some extent.

Then, Huawei gave two magic weapons: computational optics and primary color engine. On the premise of returning to imx766 specification, the overall imaging capability of P50 Pro is still in the forefront of the industry, which is an exciting thing. It is not difficult to pile up mobile phone pictures. For example, some products have been piled up to the bottom of 1 inch, but this pile of materials has brought about a compromise in product form. It is doomed to become the mainstream choice of popularization.

The essence of mobile phone design is dancing in handcuffs, and the art of balance is the charm. Under the control of 195g body weight, 8.5mm body thickness and excellent lens bulge, P50 Pro can bring top-level image performance, which is the most exciting place for me. Huawei has taken the lead in mobile photography since P20, so let me teach you how to stack materials. On P50, the new answer given by Huawei is how to continue to improve the image ability without destroying the basic form of the mobile phone.

Starting from P9, Huawei has given you a demonstration of mobile phone image brand and joint image brand. In Mate50, Huawei once again demonstrated how to customize the image brand after the existing capabilities and brand influence have been upgraded to a certain level. Everyone is following the comprehensive demonstration, so what about the later demonstration? It is not easy to demonstrate opportunities, skills and abilities.

Third, after the release rhythm of Mate50 series returns to normal, can Huawei's entire terminal business, especially the market table of mobile phone business, return now?

In the past, due to sanctions, Huawei's terminal business capacity has been greatly reduced, especially the mobile phone business, which is about to be the first in the world, and has retreated to the point where China is another one now. Although Huawei in China is still the only player who can compete with Apple in the high-end market, its overall share is still too low. In the past, the most important thing Huawei did was to maintain and evolve its system capabilities, including R&D capabilities, supply chain capabilities and channel capabilities. It is really difficult for Huawei to maintain thousands of offline stores across the country.

Now, it has been filled with water. In fact, if you can see the weekly share of the mobile phone market in China, you can find that Huawei's mobile phone business has actually bottomed out and is gradually returning. As a giant who once occupied 50% of the China market in Feng Dai, I think there should be no doubt about Huawei's return, but it's hard to say when it will come back, and the previous prediction about this time node is also pessimistic. If Huawei's product rhythm returns to the right track from Mate50 series, will Huawei's market slowly return to the right track? It's time to rewrite the top five brands in China's mobile phone market. As for who will become the new Other, we will wait and see.

Visually, it is a double version of Snapdragon 8gen 1a and Snapdragon 8gen 1+. The version of Snapdragon 8 can only be said to be the ecstasy of Qualcomm, and the price can be reduced to the position where Huawei can make great efforts to ship, while other companies sell high-end products with few goods. At present, Huawei has only one matepad Pro using Snapdragon 8, and even few non-iPad camps use Snapdragon 8. Huawei is indeed the best high-end partner in Qualcomm. Huawei Mate50 of Snapdragon 8 solved the impulse problem, and Snapdragon 8+ solved the problems of fever and battery life, which can greatly restore the strong experience before Huawei Mate50.

As for images, Mate50 can really surprise friends who have been developing images for two years as long as it maintains its current level. That is, we used to assemble Sony, Qualcomm and Rainbow Soft, and thought Huawei was nothing. I really made my own video and found that this thing is so complicated, so difficult to do and so expensive. Why did Huawei do it so early? There are still things to do after so long. Frankly speaking, the best and most comfortable thing for me to take pictures in my hand now is the Mate X2 more than a year ago, and in a year or two when the current industry has generally made little progress, the Mate50 is a good machine as long as it works normally. We must know that Huawei's shipments have plummeted for more than two years, and Huawei models are still the most active users in China. Many people are really waiting for Huawei.