What exactly do e-commerce majors learn? What are the employment directions?

E-commerce major is an emerging professional field that involves all aspects of e-commerce, including the basic concepts of e-commerce, the development process of e-commerce, e-commerce technology and applications, and e-commerce laws. and policies, etc. In this major, students will learn how to use e-commerce technology and knowledge to provide better services and support to enterprises and achieve digital transformation of enterprises.

The specific learning content of the e-commerce major includes basic knowledge of e-commerce, e-commerce platform construction and management, e-commerce marketing strategies, e-commerce laws and policies, e-commerce data analysis and applications, etc. Students will also learn practical skills in e-commerce, including website construction, web design, website maintenance and management, and operation and management of e-commerce platforms.

In terms of employment direction, graduates majoring in e-commerce can find employment in e-commerce companies, e-commerce platforms, Internet finance, e-commerce service providers, e-commerce consulting companies and other fields. Specific positions include e-commerce operations, e-commerce platform management, e-commerce marketing, e-commerce data analysis, e-commerce product managers, etc. In addition, graduates majoring in e-commerce can also start their own business, open their own e-commerce website or e-commerce service company, and engage in e-commerce related businesses.

In general, e-commerce major is a very promising professional field, which involves all aspects of e-commerce and provides students with broad employment prospects and development space. If you are interested in e-commerce, then the e-commerce major will be a very good choice.

Main study courses for e-commerce majors

Introduction to e-commerce, marketing, e-commerce website construction, cross-border e-commerce, e-commerce and logistics, e-commerce project management, search engine Optimization, customer relationship management;

In addition, there are some practical skills courses, such as Photoshop image processing, Flash production, product photography, and web design and production.

E-commerce employment direction

E-commerce operations - domestic e-commerce operations (Tmall, Taobao, JD.com, Pinduoduo)

Cross-border e-commerce operations (Amazon, Shopee, AliExpress, Alibaba International Station, Independent Station);

Website operation/development - website operation, content editing, website development (requires in-depth learning of programming knowledge);

Graphic design/UI design - e-commerce artist, Internet U designer (need to be proficient in the operation of Photoshop, llustrator, Flash and other software);

Short video, live broadcast - Douyin , Kuaishou and other short video platforms operation, live broadcast delivery;

Photography and videography - shooting, editing and production of e-commerce products (requires in-depth study of photography and editing related knowledge)

From the perspective of employment options, students majoring in e-commerce still have many jobs to choose from. But for students majoring in e-commerce, if they want to get a good job, it is not enough to just study the courses offered by the school. In the first and second academic years of studying e-commerce, you must start to lay the foundation for your future career direction. Choose a career direction based on your interests and mastery of related courses, and study relevant topics in a targeted and in-depth manner. Skill knowledge.