How to run a coffee shop well

The business forms of coffee shops are complicated. It is not only difficult to maintain the operation only by the order rate of coffee, but also faces the dangers of capital chain breakage, market competition of popular cafes and training and loss of employees. Here's how to run a coffee shop for everyone. I hope it helps you.

How to run a coffee shop well

Operating energy

You can serve one customer at a time and make a cup of coffee for three minutes, so the total time to serve one customer is five minutes.

If my barista works nonstop and the coffee machine made in Germany won't go wrong, then the reception capacity of my cafe is twelve customers per hour.

web server

There are many customers during the rush hour, but we can only serve one customer at a time, and there is no waiting area.

So I upgraded the store. The new store is great!

Upgraded configuration

In the same store area, we hired three baristas, bought two coffee machines and added two chairs.

Operating energy

Two cups of coffee can be brewed in three minutes, three customers can be served at the same time in about seven minutes, and two customers can wait in line on the new chair.

Number of concurrent customers =3, number of receiving customers =5.

Vertical expansion

The popularity of the new store is very strong, and customers keep coming, so I upgraded the store again, and the new store is bigger! Better facilities!

Upgraded configuration

A 200-foot storefront, five baristas, four coffee machines and three chairs.

With the increase of investment, the business ability becomes bigger, and everything looks beautiful.

However, with the arrival of summer, it is also the off-season of coffee shop operation. At this time, due to the pressure of operating costs, I want to reduce the configuration of the store. But my boss won't let me do it.

Due to the fluctuation of business, vertical expansion is a bit too expensive for me and my cafe. Sometimes bigger doesn't mean better.

Horizontal expansion through business load balancing

After discussion, the boss agreed to adjust the distribution of coffee shop resources by taking three baristas as a group. If I give advance notice, he can increase or decrease such a group of resources.

If I can manage multiple resource groups with the same configuration …

Yes, there happens to be such a special bar! This kind of bar allows a barista to serve several customers at the same time. Actually, people who serve customers don't have to be baristas. Customers only need someone to help them place an order, and baristas don't need to deal with these difficult customers directly.

So I improved it. If I need to expand my business, I will hire three more baristas (the boss said OK) and put them in a special bar. If the business volume drops, I will terminate the employment contract and let three baristas quit the bar.

With the increase of investment, the reception capacity of the store becomes stronger, and the operating capacity can be dynamically adjusted.

Resource intensive processing

I found that my coffee machine is versatile and can cook all kinds of food. Many customers suggested that I add toast to the menu, so I did.

At this time, there was a problem: I used two coffee machines to bake a catty of bread, which took twice as long as making coffee.

In this way, the time it takes to bake a pound of bread is equal to the time it takes to make four cups of coffee.

In this way, bread orders sometimes block the whole system! The customer who ordered coffee was very dissatisfied, and everyone was saying that I was inefficient.

I need a way to divert orders according to the business load, so that my resources can be used optimally.

Asynchronous queue based on processing

I invented a queuing system using number plates.

When customers arrive, they will get a number plate and wait after placing an order.

Orders are placed in two input queues, namely bread and coffee.

The barista chooses whether to respond to the coffee order or the bread order according to the present situation of the two queues and the store resources.

Once the coffee or bread is ready, it will be put in an output tray, the waiter will call the number and the customer will take it away.

Although input queues and output trays are added, these resources are still used, just saying that the service methods are different.

The calculation of input and service capacity is very complicated, so the complexity of the whole system also increases. So if something goes wrong during this period, it will be a headache to deal with and solve it.

If customers can accept this asynchronous service mode and we can control such a complex system, then my coffee shop can expand according to the business volume and provide a variety of services at the same time. This is enough to scare away those competitors.

Write it at the end

We have discussed Web servers, load balancing and queue-based asynchronous systems, so what's next?

My cafe metaphor is over.

If you are really interested in this, look for classic examples of system extension, such as circular DNS or other related technologies.

If you are new to Web application extension, try the method mentioned in this article first.

The coffee shop simulation I use is just a simplified problem abstraction, which aims to describe the essence of Web application expansion.

If you really want to learn, it will be very helpful to ponder these systems carefully and find people with practical experience and knowledge to discuss them.

What are the requirements for opening a coffee shop?

How to open a coffee shop? To sum up, three conditions need to be met, namely, good port, excellent coffee and excellent service. These three conditions are indispensable. The effective utilization and cooperation of ports, coffee and services can support the development and growth of coffee shops. At the same time, in the operation, we should also keep abreast of information collection, demand changes and other information, and make management adjustments and improvements.

A good port

A friend once said that if a coffee shop can choose a good and suitable location, its success rate will be above 70%. If we fish where the shadow of fish is weak, then we can't expect to have a good harvest. Similarly, in places with sparse customer footprints, no matter how magnificent the shops are and how attractive the coffee is displayed, it is difficult to achieve ideal sales performance. The principle of coffee shop sales is to build a store (usually called a port) where customers can be fully attracted. Small-scale cafes, in particular, do not have other comprehensive skills like large cafes, so we should pay more attention to the site selection, which will be the starting point for the success of cafes.

Excellent coffee

In a cafe, coffee must be very strong. No matter what kind of coffee, if the price is set on the high side, or the quality of coffee is poor, the ingredients are not complete enough, or the coffee inventory is not enough, it will immediately affect the sales volume, and it will naturally be more difficult to increase the number of regular customers. In the operation of cafes, we have to face the competition not only from various cafes in the region, but also from various stores, so the beauty of coffee has become the basis for the success of stores.

How is the operation of the cafe? As a whole strategy, commodities also need continuous attention for cafes. All commodity-related activities, such as business planning, coffee purchasing, coffee development, inventory management, and even logistics commodity business, are closely related to the strengthening of the commodity power of coffee shops.

first-rate service

The most direct thing is that the service staff of the cafe should have elegant posture when entertaining guests, and pay attention to the instruments such as clothing and makeup; When receiving customers, you should have appropriate expressions and attitudes. All waiters should have rich knowledge of coffee, explain to customers in time, and have negotiation ability at the same time. In addition, we should make effective use of the decoration facilities, attractive and beautiful bar furnishings and store lighting in the store, and further strengthen the publicity effect of advertising media and provide various service facilities. In short, the service ability of a coffee shop must be to integrate the activities of the whole store with personnel, equipment, convenience and other factors.

For modern people, although coffee is a popular consumer product, there are still a few people who really like coffee and drink coffee every day, and most of them are white-collar workers. Therefore, to open a coffee shop, we should pay attention to site selection and solve this kind of consumer groups in order to achieve long-term development.

A business plan for running a coffee shop

I. Operation mode

Forms of technical cooperation. If it is located in a business and leisure coffee shop, it is suggested that the partner choose a high-end office building, CBD business district, high-tech park, internet cafe, station, cinema, wharf or other places with market gaps; To determine your own decoration style and product structure, you should also consider key factors such as technical support and raw material distribution.

Second, products and services

Description of products and services.

General coffee shops sell coffee, tea, drinks, light meals and other commodities, providing excellent environment and services for guests. At this time, operators should pay attention to their own service characteristics, so that consumers can feel a taste, experience a culture and pin their emotions here, and make the coffee bar a good place for business leisure and couples gathering.

2. Competition comparison

Many shopkeepers are afraid to have peers in the same business circle. In fact, this pattern of peer competition is beneficial to us, but it can enhance our popularity. Relatively speaking, we have considerable advantages in our own management level, product and service quality.

3. Resources and technology

Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. Investors choose forest catering, which is the greatest trust and affirmation to our profession. On the one hand, it has improved sufficient resources, advanced equipment and technology, on the other hand, it has avoided many business risks.

Third, the market demand positioning

(1) Stable old customer resources.

(2) Office buildings and hotel customers.

(3) shopping and entertainment places.

(4) Mature residential areas

(5) Foreign companies and many IT companies, advertising companies and other emerging industries are in this area.

(6) If there are many schools in this area, faculty and students' couples are also potential customers.

Four. Promotion plan

1, new media marketing

In the era of great innovation brought by the Internet, marketing thinking has also brought great changes. At present, online magazines, blogs, WeChat, Wikipedia and other emerging media have appeared.

Here, Mori Department recommends Weibo and blog marketing for you. Each coffee shop can set up its own exclusive blog, and spread store announcements, current situation and product-related information through the store blog.

Wechat marketing, at present, many stores have begun to introduce online ordering. As soon as customers enter the door, they don't have to wait at the cashier. They can sit directly, scan the QR code on the seat and enter the store's WeChat public platform to place an order, which is very convenient and fast.

2. Event marketing

(1) Party and reading activities. Holding some salon parties and reading activities is still conducive to improving taste and attracting students and young people to spend.

(2) When the time is ripe, you can also hold a "most beautiful waiter" selection activity to increase the interaction of store personnel.

3. Service marketing

Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

Coffee shop slogan

1, books, songs, movies, handmade coffee, make you linger.

2, what is left after the flashy filter, change the rhythm and experience the taste of the moment.

When I met you, I found that you were really great!

4, lazy time, quiet enjoyment-coffee.

5, coffee, let life slow down!

6. Stop and enjoy the pure taste of light, shadow and sound.

7, coffee, the harbor where the soul stops, is your food.

8. Stop and savor life.

9. Every nap has a different world.

10, love life deeply, let's savor it slowly.

1 1, handmade coffee, touch your affection.

12, a cup of hand-washed single product, telling an unforgettable memory.

13, have a cup of coffee, listen to good news and enjoy a leisurely heart.

14, busy life, standing here, savoring the touch of life.

15, coffee, lazy taste.

16, a good cup of coffee is like a trip, harvesting beautiful scenery.

17, rest coffee, rest life.

18, have a coffee break and savor the light and shadow of time.

19, a cup of coffee, all afternoon.

20, enjoy a warm-coffee.

2 1, everything is just a cloud, just enjoy this moment.

22, the heart is fragrant, every cup.

23, shallow ink flying, coffee hands rushing.

24, coffee, life.

25, let the heart slowly fall asleep under the romantic embellishment.

26. Enjoy the world of light and shadow music easily.

27. Tell a story in detail and have a cup of coffee.

28. The perfect harbor for you to unload your luggage.

29. Blend light and shadow music into coffee and taste it together.

30, taste a cup of single product by hand, and see through the world of mortals in the aftertaste.

3 1, go back in time and enjoy the beauty of coffee.

32, heart fragrance, pure coffee to read!

33. Taste the fragrance of coffee and enjoy your leisure time.

34. Relaxed, elegant and fragrant.

35. I feel that I don't need luxury, and the light and shadow aftertaste is low-key.

36. A quiet harbor in a noisy city.

37. People are in the city, but their hearts are outside the city.

38. A cup of single-person handmade coffee, with a aftertaste between the sound of books and music.

39. Take a nap in the room and see the world.

40. Taste the aroma of coffee and have a good time.

4 1, tea break, freedom is taste!

42. Graceful music books, to photography and coffee.

43. Stop and enjoy the delicious life.

44, coffee dance time, wandering thoughts.

45. Steal some time and enjoy a glass of luxury.

46. Know your world and have a coffee break.

47, shallow singing, humming, coffee break.

48. Taste with your heart and tell you everything!

49. Have a coffee break and meet yourself.

50. Where does the heart go? People look at each other and the music is melodious.

5 1, how can a gentleman have no place to rest? Coffee is the best choice.

52. Today, please stay at a good time.

53. Let the mind return to peace.

54, adjust your life, and taste the index finger.

Let go of your hand and follow me, please.

You are our best critic.

Coffee shop marketing slogan

First of all, I'm always glad to meet you.

Second, how can I please you without stealing people's hearts?

Third, it is mellow and delicious, so keep the change.

Fourth, a cup of coffee, I don't want to go home.

5. Love is looking for coffee. The more you drink, the better it tastes.

Sixth, bring life and taste fresh together.

Seven, enjoy the taste and experience a happy life.

Eight, find coffee, find a lover.

Nine, meet, the most beautiful accident.

Ten, meet your heart, find coffee, find love.

Eleven, coffee Mika, a quiet life.

Twelve, looking for coffee, scouring delicious food.

Thirteen, love every minute of fragrance, anytime, anywhere to find, to find delicious.

Looking for coffee, just to meet you.

Fifteen, looking for, from bitter to sweet enjoyment.

Sixteen, elegant life, are looking for coffee.

Seventeen, fresh, always around.

18. Taste the mellow coffee and welcome the fresh time.

I found what you were looking for, with a unique taste.

Twenty, quality experience, keep the change.

I met you in my heart.

Twenty-two, delicious, calm.

Twenty-three, looking for fresh coffee, looking for surprisingly green.

Twenty-four, find coffee and open your heart.

Twenty-five, quality, fresher, only healthy.

Twenty-six, harvest delicious life Why is life pleasant, just to find coffee.

Twenty-seven, delicious and moist for a long time.

Twenty-eight, enjoy a fresh life, starting with finding coffee.

Twenty-nine, your beloved may come.

30. A colorful and healthy world. Slow down and enjoy life.

Thirty-one, coffee is interesting, find a good mood.

Thirty-two, confidant, will be found.

Thirty-three, take time to be fresh together.

Thirty-four, looking for coffee, good taste.

Looking for coffee, tasting delicious food and enjoying life.

Thirty-six, the heart (new) flavor is fragrant and fashionable.

Thirty-seven, fragrant, memorable, initial heart, initial heart.

Thirty-eight, looking for coffee, knocking on the door.

Thirty-nine, quietly looking for coffee, leisurely.

Enjoy the fragrant, healthy and delicious food. I want you to find coffee.

Forty-one, come to find coffee to stimulate the fresh power of "living".

Forty-two, find it, affectionate.

Forty-three, secret language, honey language, looking for coffee.

44. Find coffee and meet the best of you.

Forty-five, buy a cup of fragrant incense and have a few sips.

46. Looking for coffee, see you.

Forty-seven, found that coffee, its bitterness is sweeter.

48. In coffee, I think about life.

Forty-nine, looking for healthy quality coffee, all-weather fresh.

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