From the hardware girl in Guangzhou to the furniture dark horse in Nankang, business can always find a way out.

This year, I saw two entrepreneurial cases in the field of home furnishing, one is Guangzhou Hardware Girl, and the other is reunion furniture that has recently appeared in public opinion.

Let's start with reunion furniture. According to public reports, eight years ago, on 20 12, Luo Hailong returned to Nankang, Jiangxi Province to inherit his family business.

His father left him a furniture workshop, two workers, 90,000 yuan. Eight years later, Luo Hailong developed his small workshop into a leading enterprise with annual sales of 600 million, workshop10.6 million square meters and thousands of employees.

The experience of the rise is probably like this: starting from making accessories, supporting large factories, doing business with applied venture loans, and accumulating experience and capital; First make finished furniture, then make complete furniture; And with the advantage of cost performance, it opened up the market situation and was once called the price butcher by peers.

This year, Tuan Tuan Yuan Furniture, which he is in charge of, announced that it will join the "New Brand Plan" with many products, and will use the mode of reverse customization, product and marketing integration to create a new brand "excellent future".

According to public information, Luo Hailong gave up his father's way when he first started making accessories, but explored other directions and spent a lot of time studying technology, such as optimizing three processes of low-screen strips into one process, reducing the rate of defective products, and finally producing high-quality and low-cost accessories.

Then, he went to various enterprises in Nankang to do sales, and finally got recognition one after another.

It is said that it sold more than 7 million yuan in one year, and reached more than 654.38+0.5 million yuan in the second year.

Luo Hailong controlled the details and cost of furniture to the extreme and made a high cost performance. According to him, under the premise of ensuring quality, we will provide consumers with lower-priced furniture.

In 20 14, Luo Hailong entered the finished furniture industry, with sales of 35 million in that year, and then entered the e-commerce field to produce Chinese living room series furniture.

According to a public information, Tuan Tuan Yuan sold 50,000 beds, 30,000 wardrobes and 1 10,000 sofas in 20 16, and achieved 50 million yuan in e-commerce alone.

Dai Cai's research found that this company is very aggressive in products. Starting from accessories, a series of furniture such as Chinese oak suite, Nordic suite, Korean suite and walnut suite were gradually formed, and the standards for solid wood beds and solid wood dining tables and chairs were formulated.

The whole product logic has a main line and a clear direction, not what to do.

By 2020, Tuantuanyuan Furniture will operate "Excellent Future" in Pinduoduo, relying on a strong supply chain to create explosions. At the same time, improve the online shopping experience, such as using VR tools and intelligent design software, so that buyers can see the effect of furniture at home.

Compared with other furniture producing areas, Nankang furniture doesn't have enough influential national brands, but there are some local leading factories, and Tuanlian belongs to the fast-rising latecomers.

Originally, I didn't have my own seat, basically relying on the sudden emergence of Luo Hailong's team, I grabbed a position and thought about having a place in the national market.

Luo Hailong entered the list of outstanding entrepreneurs at Nankang 20 19 conference on promoting the development of non-public economy and attracting investment.

About them, Dai Cai's research thinks there are several inspirations:

First, don't think that the ceiling of the furniture market can't be broken, and opportunities are always lacking. As long as you sharpen your core competitiveness, you will have opportunities.

For example, the reunion dinner, starting with supporting furniture, studies materials and costs, and makes the cost performance very high, which has become the advantage of the enterprise itself.

The second is to seize new mainstream channels and go all out. Tuantuanyuan furniture didn't take the dealer route at first, and didn't put all the resources into investment promotion. It became an e-commerce company, and later became Pinduoduo.

It matches the team's own ability, does not directly compete with the traditional bosses in the offline market, avoids the edge and wins its own place of survival.

The third is not satisfied with the original achievements, continue to innovate and establish the core advantage product line of the enterprise.

In the 8-year development of Tuantuanyuan furniture, a main line is the gradual expansion of the product line, making matching and single products, and then making living room series and suite series, grasping the mainstream style trends of Chinese, Nordic, Korean and walnut, forming a series of products and establishing the competitive advantage of the product line.

The second entrepreneurial case is "Hardware Girl", which tells that two girls have mastered some skills in decorating rooms, and then recorded the renovation process of rental houses, made short films and put them on the Internet, attracting many people to watch.

So, the two decided to rent a video and started an e-commerce business.

Since 20 19, Hardware Girl has attracted about 200,000 fans in Taobao. Their store sells all kinds of rental housing renovation supplies, some of which are invented by themselves, such as special cloakroom, which can often become explosions.

With a certain amount of traffic, the hardware girl group decided to go further, that is, design tools and supplies for the rental house, and then ask the factory to customize the production and sell it to the rental group.

On the Mile Mile, Hardware Girl has more than 765,438+00,000 fans and is certified as a well-known UP owner. About 9 rental videos were released, with views ranging from more than 300,000 to168,000.

There are also toolbox videos, such as crash courses on electric drills, heightening the feet of cabinets, and how to fix things on wood. The viewing volume of each video is also around 65438+ 10,000.

In Weibo, there are more than 420,000 fans of "Rental Hardware Girl", but by the end of 2020, there are less than 200 Weibo fans.

There are some decoration videos shared above, as well as products suitable for renting houses, such as the cloakroom in 400 yuan, the metal girl appliance rack and so on. It was also announced that the live broadcast activities would sell goods through live broadcast.

In the "Hardware Girl" Taobao store, there are 8 products on sale, including cloakroom, entrance cabinet and shoe cabinet, desk bookshelf and so on. Among them, a simple desk sold more than 7300 pieces. There are 1587 bookshelves on the wall, and there are nearly 1000 computer desks and bookshelves.

In terms of quantity, the income of hardware girls is really very small, which can't compare with many factories or distributors. However, the research of Daicai believes that they have brought some new ideas for doing business.

1, real people are photographed, and videos of various rental housing decoration, rental housing products and tool operation are recorded, which reflects the value of some products in the video and can also drive certain sales.

In particular, the real case of house decoration can attract readers to watch.

2. Their cases tell us that it is absolutely feasible to promote online sales of products through video, pictures and words, no matter in Bilili, Weibo or Taobao.

These products can be cloakroom, shoe cabinets and other furniture products, but also can be hardware toolbox and other products.

Furthermore, there is nothing magical about the hardware girl. In fact, many operators or salespeople can learn their skills and even record videos, which is not a big problem.

The key is to rely on interest and execution, passion, persistence, to do video+Weibo+Taobao shop to get customers.