Traditional Culture Encyclopedia - Photography and portraiture - Public cartoon poster-poster design
Public cartoon poster-poster design
Public service advertisements leave enough room for public imagination, so that the public can deeply understand the content and theme of public service advertisements, get warning and inspiration from them, and finally realize the purpose of public service advertisements. Public service advertisements are mainly embodied in creativity. Good themes, good ideas, and the cost of public service advertisements will not be very high. At present, many public service advertisements are expressed in the form of animation. The production cost is not very high, and the effect is equally excellent. At present, some people have launched MTV-style public service advertisements, because the shooting and post-production of public service MTV are very expensive. Public service advertising should avoid this practice, which will make enterprises disgusted. Public service advertising is for the benefit of society. Public service advertising is produced by raising social funds, which is the product of the combination of public welfare behavior and market behavior. Therefore, the creativity and topic selection of public service advertisements are well done, and they can be combined with the market without large-scale production. Of course, some enterprises have developed greatly and have certain financial strength to take the initiative to do it. Maybe things are different. Everything comes down to the enterprise's concept and operational ability.
Question 2: How to make your own public service advertisement broadcast on TV? Generally, people or departments in TV stations ask for information and contribute. You can contact me by email or telephone.
Question 3: How do college students advertise? It is a simple public service advertisement with the theme of building a new style with civilization, but I don't know how to do it. Those who have done it can spend 30 minutes talking about building a new style with civilization.
Question 4: How to make public service advertising cartoons? If it is made by computer, you can use this software photoshop.CG.
The first Chinese version. Comics are easy to use.
This book combines Japanese comics with domestic comics, and systematically introduces the methods and skills of drawing CG comics with Photoshop. This book has five chapters. Chapter 1 introduces the basic knowledge of comics and the common functions of Photoshop. The second chapter discusses the drawing process of CG comics in detail. Including character image design, color expression and overall style of the picture. The third chapter introduces the composition and character modeling through the character clothing style. The fourth chapter introduces the setting of the scene, the positioning of the overall picture and the production of special effects. The fifth chapter introduces two popular and practical softwares: DD professional painting software Painter and animation software Flash. This paper briefly introduces some practical software skills in CG design through examples. This book is suitable for junior comic book creators. It can also be used as a reference book for professional cartoonists and designers.
Directory:
The first part of CG starting base 1
Chapter 1 Create Q cartoon image 1
1. 1 necessary weapons 1
1. 1.CG creation is based on 1.
1. 1.2 Introduction to Basic Professional Knowledge 4
1. 1.3 Close contact with Photoshop interface 5
1.2Q cartoon image design 10
1.2. 1 lovely Q version pet baby 10
1.2.2 Draw the Q version of the character image 26
The second part CG fast advanced 44
Chapter 2 Modern Comedy Characters 44
2. 1 "warm winter" line sketch processing 44
2. 1. 1 computer scanning comic line draft for preliminary processing 44
2. Layer processing of1.2 line sketch 5 1
2.2 "window" effect analysis 54
2.2. 1 overall picture processing 54
2.2.2 Use the functions of layers to further process colors 56
2.2.3 Effect processing of background picture 69
2.2.4 atmospheric rendering technology 72
2.3 "mobile phone" theory and practice, the overall style and techniques of CG comics 78 pages.
2.3. 1CG role design 78
2. 3. 2 cm character color 86
2.3.3 Background effects create an overall style 87
Chapter 3 Ancient Comic Images 89
3. 1 "myth" perfect picture sense 89
3. 1. 1 Description of picture composition 89
3. 1.2 Coloring of basic parts of characters 90
3. 1:3 manufacturing three-dimensional texture 92
3. 1.4 finishing touch 97
3. 1.5 Method of drawing rich pictures 103
3.2 The perfect embodiment of "you" Chinese style 1 10
3.2. 1 Description of picture composition 1 10
3.2.2 Create the Chinese character glyph 1 10.
3.2.3 Background synthesis processing 12 1
Chapter 4 Urban Screen 125
4. 1 Creating special effects in rainy days 125
4. 1. 1 preset scene 125
4. 1.2 Character image and its color processing 125
4. 1.3 filter to create scene effect 132
4.2 Master Plan of Church Square 138
4.2. 1 The overall screen planning is set to 138.
4.2.2 Concrete analysis and production of color effect 139
4.2.3 Improve the details and further modify 146.
4.2.4 Selection of background picture and its processing method 15 1
4.3 Experience the creative process of window 157
4.3. 1 pre-painting work 157
4.3.2 Handling of Line Original 158
4.3.3 Picture Coloring 162
Enrich the environment 173
4.3.5 Overall renovation and completion output 176
The third part is the combination of CG design and other software, and the application is 180.
Chapter V Comprehensive Utilization of Software 180
5. 1Painter hand drawing 180
5.2 Effect of Free Trade Agreement * * * 186
5.2. 1Flash artistic expression 186
5.2.2Flash makes your comics active 189
The second part is about how to learn and use 300 questions.
Introduction:
Photoshop is an indispensable tool for every user who likes or engages in graphic design. Its powerful function and friendly interface make people fondle it. Moreover, the Photoshop plug-ins specially designed by third parties are also extremely rich, not only with a wide variety, but also with different functions.
This book is an introduction to Photoshop users ... >>
Question 5: How to design public service advertisements with the theme as the center, grasp the characteristics, try to be unexpected and give everyone a comfortable design that will be accepted immediately.
Question 6: How to make videos or public service advertisements? Let me sign up. What is the price? Chat in detail, 2304769
Question 7: How to make public service advertisements with photoshop depends on your own creativity! Ps is equivalent to paper and pen, how to draw and what to draw depends on yourself!
Question 8: How to make public service advertisement posters? Agreed to go upstairs. When this thing is the highest, find an advertising company like us, a respected excellent designer and an excellent production team, which will save worry and effort. Are you interested in contacting me?
Question 9: How is the family of public service advertisements made? With what software? Flash animation +photoshop.
Question 10: How to make public service advertisements and read more works of predecessors!
Creativity should be unique and refreshing at first sight! Otherwise it is waste paper. The judges selected your work among the vast number of works, so your work must be unique!
Young people should take part in more competitions, which is good for them.
Poster design Poster design must have considerable appeal and artistic appeal, and it needs to mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, strive for novelty and conciseness, and have unique artistic style and design characteristics.
Definition: Poster is an art of information transmission and a popular propaganda tool.
Posters are also called posters.
It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters.
Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation.
In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games.
The general requirement of poster design is to make people clear at a glance.
General posters usually contain notices, so the theme should be clear and eye-catching (such as xx competition, discount, etc. ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences.
Exquisite illustrations and layout of posters are usually a good way to attract attention.
In real life, there is more abstraction and concreteness.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry.
The main feature of this vocational technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising through relevant design software on the computer through advertising elements such as images, characters, colors, layouts and graphics, combined with the characteristics of advertising media.
With the sustained high-speed economic growth, expanding market competition and escalating competition in China, the commercial war began to enter the period of "intellectual" war, and advertising also rose from the so-called "media war" and "investment war" to the competition of advertising creativity, and the word "creativity" became the most popular and commonly used word in China advertising industry.
"Creativity" means "creativity" in English, which means creating, creating and causing.
"Creativity" literally means "creating images". From this perspective, advertising creativity is an artistic conception activity between advertising planning and advertising performance production.
That is, according to the advertising theme, through careful thinking and planning, using artistic means, the mastered materials are creatively combined to create an image process.
In short, the imagery expression of advertising theme: in-store poster design: in-store posters are usually used in commercial storefronts for in-store decoration and publicity purposes.
The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Investment poster design: Investment posters usually aim at commercial promotion and use eye-catching visual effects to promote a certain commodity or service.
The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition poster design: Exhibition posters are mainly used for exhibition publicity, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places.
It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
Without certain design skills, it is difficult to achieve pleasant results.
There are not so many restrictions on the design of plane posters, so they can be matched. As long as they can express the main body of publicity, they will look good.
Therefore, the graphic poster design is a kind of pictorial with low cost and strong appreciation, which is more in line with the favor of modern advertising industry.
Design steps: 1 What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Composition skills: Composition skills, in addition to the contrast skills in color application, also need to consider several contrast relationships.
Such as the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of Chinese and western composition skills.
Comparison of ancient and modern composition techniques.
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition.
Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging.
For example, Miss brand dumplings and Rejoice brand shampoo.
(2) Comparison of composition skills. In the composition of traditional Chinese painting landscape, we should study the perspective of close-range and middle-range, and in the design of packaging design, we should also adopt the same principle as the composition level of near and far pictures.
The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures.
As a designer, at the beginning of creating a picture, you should know the theme of the appeal before making it, and create an atmosphere in which all the stars hold the moon and stand out from the crowd.
So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.
(3) Density contrast of composition skills: Speaking of density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all.
It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.
It also highlights the theme.
Recently, the author has seen a lot of packaging designs. The whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel at a loss and impenetrable. It has not played a role in beautifying products and promoting sales, nor will it make people bored and have no appetite.
This is caused by not grasping the contrast between density and density.
(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly careless crazy thick lines, or banded English or patterns appear in the background or surrounding of a packaging theme name. They all show a feeling of "moving", the theme name is dignified and steady and the background is calm. This scene.
This contrast avoids everyone's vulgarity and rigidity.
So the visual effect is very comfortable.
Accord with people's normal aesthetic psychology.
(5) The comparison of composition techniques between China and the West often adopts the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional culture art and English in a package design.
And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
(6) Comparison of today's composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine.
For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects.
In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture.
This can give people an antique and elegant pursuit or some comfort.
So it is very popular with consumers.
Note: 1
Posters must clearly indicate the location, time and main content of the event.
You can use some encouraging words in the article, but you can't exaggerate the facts.
2
Posters should be concise and short.
three
The layout of the poster can be artistically treated to attract the audience.
Operating software: Poster design generally uses the following software: 1.
Image processing photoshop2
Types of vector software illustrator or CorelDRAW posters: According to their different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.
1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services.
The design of commercial posters should match the styles of products and audiences.
2. Cultural posters: Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions.
There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities before they can use appropriate methods to express their contents and styles.
3. Movie poster: Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.
4. Public service posters Social posters are ideological.
This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit.
Poster features: 1. Large-sized posters will be disturbed by the surrounding environment and various factors when posted in public places, so they must be displayed in front of people with large pictures, prominent images and colors.
Its screen size includes full-open, folio, long three-open and super-large screen (full-open).
2. Strong farsightedness In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size.
With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus.
Posters can be said to have the typical characteristics of advertisements.
3. High artistry As far as posters are concerned, they include commercial posters and non-commercial posters.
Among them, commodity posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.
Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression.
Especially for cultural and artistic posters, we can give full play to our imagination and artistic means according to the theme of the advertisement.
Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language.
What are the four basic elements of poster design? The four basic elements of poster design are as follows:
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the theme font is eye-catching, and the content cannot be too much.
4, generally based on pictures, supplemented by copywriting.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry.
The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.
Extended data:
Poster type:
1, commercial poster
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.
2. Cultural posters
Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie posters
Movie poster is a branch of poster, which mainly plays the role of attracting audience's attention and stimulating movie box office income, somewhat similar to drama poster and cultural poster.
4. Public service poster
Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit.
Reference source: Sogou Encyclopedia-Poster Design The following factors should be fully considered when designing posters:
First, the poster requires a clear theme, and grasping the theme positioning of the poster reflects the main content you want to express. Posters generally consist of three parts: title, text and signature. Pay attention to the refinement of the theme and the description and design of other characters.
There are many ways to write a poster title, which can generally take the following forms:
First, it only consists of language names. That is, write the word "poster" in the middle of the first line.
Second, the topic is directly borne by the content of the activity. Such as "dance news", "shadow news" and "ball news"
Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".
The body of the poster requires the following contents to be clearly written:
First, the purpose and significance of the activity.
Second, the main project, time and place of the activity.
Third, the specific ways of participation and some necessary precautions.
Ask the name of the organizer and the date of poster release.
The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.
In addition to eye-catching pictures, text design is also an indispensable part of posters. When shooting a poster, people first pay attention to the text information, because the text information is the most effective way to convey the theme elements of the poster. It is conceivable that a creative text will make the poster get twice the result with half the effort.
The common writing techniques in poster design are as follows:
First of all, borrow metaphors.
"Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic".
Second, humorous methods
Humor is expressed through some ridiculous characteristics of human nature, appearance and behavior, which embodies the characteristics of comedy. Extend what needs to be affirmed to the extent of comics, and create a humorous artistic conception that is full of fun and funny.
Third, look at the law from a small point.
Seeing the big from the small is to grasp a point or a part with unique imagination and concentrate on describing or extending it, thus expressing the theme more fully. It is a highly refined product of the combination of small and big, and it is a simple and deliberate pursuit.
Fourth, the association method.
Association method is based on the psychology of human body. People see themselves or their related experiences in aesthetic objects, which are integrated with the poster itself, causing aesthetic feeling in the process of association, and the intensity of their feelings is always strong and rich.
Five, direct display method
It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.
Sixth, the method of trusting things with emotion
The phrase "those who touch people's hearts are not before feelings" has already explained the role of emotional factors in artistic creation. In the way of expression, we pay attention to choosing the content with emotional tendency and set off the theme with beautiful feelings. If we truly and vividly reflect this aesthetic feeling, we can gain the power to affect people and exert the power of art to infect people.
Seven, suspense arrangement method
Suspense method is often seen in articles. It takes advantage of people's doubts and nervousness, produces exaggerated effects, and drives consumers' curiosity and strong actions.
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