How do hotels use summer vacation marketing? Please accept these 7-step marketing tips!

It is also an annual summer vacation that students love, and of course it is also one of the most important marketing seasons of the hotel. For information on news media and self-media resources, please click the website:/Register? Admin= 138 For information on news media and self-media resources, please click the website:/Register? Admin= 138 So in the face of such an important marketing node, besides using pricing strategy to improve the income of house prices, what other marketing activities can be done in this peak passenger flow period to achieve the functions of improving income, winning praise and brand promotion? Today, let's take a look at the pattern marketing of summer hotels for everyone. First, the coolness of Oktoberfest and the scorching sun are a natural pair! In summer, we can't just pay attention to the student party and foreign tourists. Local consumers are the cornerstone of the hotel's survival, especially after the epidemic, which should be recognized and valued by all hotel people. Oktoberfest is the best incitement weapon this summer. Whether it's hot spring beer festival, BBQ open-air beer festival, global gourmet beer festival, or pool party beer festival, the beer festival itself has its own topic and popularity. Coupled with special beer cards, XX amount, full-court drinking, two people walking at half price, women's special offer and other high-value promotional means, your hotel will certainly be full. Second, the hydrophilic festival If cold beer is the source of happiness for adults in summer, then swimming in the pool is the happy planet for children in summer vacation. Even if not in coastal cities, high-star hotels have their own swimming pools. Summer vacation is a good time to open the swimming pool, so that the swimming pool with low utilization rate can also create the maximum profit value for the hotel. 1. Summer vacation is a good opportunity for hotels to promote swimming cards. It is more conducive to children's growth and health than letting them stay at home and watch TV, play mobile phones and go swimming and fitness in hotels. And compared with ordinary swimming pools, hotels can provide more comprehensive services and care for children. It can not only give children a better experience, but also reassure parents. At the same time, the hotel can also package its own catering, hosting, hourly room and other products and services to generate income for the hotel in many ways. Not only for students, but also for adults, swimming is also a very healthy exercise, which can not only lose weight and shape, but also increase vital capacity and improve cardiopulmonary function. During the summer vacation, the hotel can launch a series of swimming cards, such as student cards, parent-child cards and couple cards. , driving direct income and other catering and room income. Swimming is not only good for health, but also a basic survival skill. Every summer, I always hear that some children have accidents while playing with water because they can't swim. Therefore, in recent years, the country has paid more and more attention to the popularization of swimming. The hotel can use the summer time to invite local swimming coaches to set up swimming training classes in the hotel through employment or cooperation, and charge related fees according to the class hours. After the swimming course, children can also be provided with nutritious lunch, nap, afternoon tea, custody and other services to provide parents with a variety of solutions. For hotels with outdoor swimming pools or large outdoor venues, it is also a means to attract guests to hold activities such as parent-child family hydrophilic festivals on summer weekends. For example, water gun wars, water-splashing festivals, hovercraft competitions and so on. This kind of activity is easy to mobilize the atmosphere, which can provide many new media publicity materials for the hotel and help the hotel promote its brand. At the same time, it also helps hotels package and sell their own buffet, barbecue and other catering products. For example, set water festival tickets (single ticket, double ticket, parent-child ticket, etc.). Ticket price 198 yuan, including buffet and water gun worth 228 yuan. Promote our catering products in this way. At the same time, guests who buy tickets for the hydrophilic festival can also enjoy room discounts, which can also drive room sales in disguise. 4. For resort hotels with outdoor swimming pools and hotels with many young people around them, you can also hold pool parties or open-air parties to attract young customers to the hotel. For example, tickets for beer in 99 yuan, plus some barbecue and snacks for guests to order. In order to attract guests, half-price activities can also be provided for female guests. With more female guests, there will naturally be more male guests at the party. For hot spring hotels and resorts with outdoor swimming pools and soaking pools, besides pool parties, we can also focus on developing some high-value aquatic foods. Such as water breakfast, water drinks, water afternoon tea and so on. Focus on marketing in Ctrip community, Xiaohongshu and other platforms to increase the selling point and network visibility of the hotel. Third, the hotel travel photography museum Nowadays, young people especially like to take photos and share them on various social platforms. Even many people don't take pictures for traveling, but travel for taking pictures. In recent years, various photography-related projects, such as travel photography services and selfie studios, have sprung up like mushrooms after rain. This actually gave the hotel a lot of inspiration. Hotels can cooperate with travel agencies to provide costume rental and tourism services for their guests. At the same time, in your own hotel, design an online celebrity punching slot ... sort out all the card slots and postures suitable for taking pictures in the hotel and teach guests how to shoot big movies in the hotel! In this way, guests can actively promote the hotel. On this basis, guests can be further invited to send a circle of friends with hotel positioning. After collecting a lot of likes, you can exchange a small gift and make full use of private domain traffic to promote the hotel. The hotel can also integrate the functional attributes of selfies into the lobby bar and afternoon tea products. For example, if you buy "Disney theme afternoon tea", you can borrow Disney princess clothes for free, if you buy "Dream Back to Datang theme afternoon tea", you can borrow Hanfu for free, and if you buy "Night Shanghai theme afternoon tea", you can borrow cheongsam for free, which provides more promotional selling points for the hotel's afternoon tea products and adds more premium space for the products. The hotel is looking for cooperation from local tourism photographers. After the guest makes an appointment, the photographer will take photos of the guest all the time and provide three photos for the guest free of charge. Any extra photos will cost the guests their own money. This cooperation is win-win for photographers and hotels. Use free Hanfu to attract consumers to stay in the hotel and increase the marketing stunt of the hotel. As long as the photo effect is good, I believe many guests and network celebrity Jr. will come here to punch in, and they will actively share photos on various social platforms to promote and spread the hotel. Four. Hosting class If your hotel is not a popular tourist city, or it is far from the scenic spots, but it is close to residential areas and primary and secondary schools, there are often idle rooms in summer. You can set up summer nursing classes, transform idle conference rooms and restaurants into study rooms, and transform idle rooms into nap lounges. Zhangzhou Huashang Hotel has been recognized and praised by parents and customers because of hosting classes, and it also makes full use of the hotel's idle resources. Fifth, the script kills when the Z generation gradually becomes the main consumer, and hotels must constantly innovate and learn to keep abreast of young people's preferences. According to the data released by Ai Media Consulting, in 20 19, the scale of China script killing market has exceeded10 billion. Script killing has also become one of the main pastimes of the post-90s and post-00s. Script killing averages 3-4 hours per game, with 6-7 players per game, and the per capita consumption is about 100- 150 yuan. This is much more profitable than selling a house alone. Hotels only need to buy scripts, employers hold people, and simply buy some clothes. Therefore, hotels have also begun to join the ranks of script killing. The hotel's luxury facilities and supporting catering and services can kill most professional scripts on the market, and the hotel can be said to have unique innate conditions for script killing. So if the hotel wants to try this, it can take advantage of the summer vacation to test the water. The lobby and box of the hotel can also be the scene of script killing, which can also drive the sales of afternoon tea, desserts, drinks and other products in the hotel. Afternoon tea products can be directly bundled with scripts and can also be used as optional products for high-end scripts. In the early stage, the hotel can cooperate with investors who want to do script killing or horizontal alliance to open up a new track for the hotel's marketing income. 6. Graduation banquet, teacher banquet and school banquet after college entrance examination in summer vacation become the focus of hotel catering sales. In order to accurately locate these customers, the hotel can hold some special activities for 65,438+05,65,438+08 students and college entrance examination students. For example, students can get a free afternoon tea or gift package at the hotel with identification, graduation certificate, admission notice and other supporting documents. Gift packages can include coupons for school banquets, teacher banquets, free food coupons, handmade biscuits, etc. This can quickly target customers, and then the hotel sales staff can further follow up the sales. At the same time, more efforts should be made in the dish design and scene layout of the banquet. Seven. During the second marketing summer vacation, it is the peak of hotel passenger flow. How to use this peak passenger flow to drive the secondary marketing of hotels is a key issue for every hotel. At present, the problem of many hotels is that they don't know how to design products. At most, they just tie rooms and scenic spots tickets together online. Lack of other hotel products sales promotion ideas, and ultimately wasted a huge summer flow. In fact, in addition to bundling tickets for scenic spots, the picnic baskets and take-away lunch boxes made by the hotel can all be products promoted for guests. 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