Audio-visual language and psychology

Abstract: There are many ways for people to express their feelings, such as writing, notes and dancing. With the appearance and development of TV movies, we are now used to using the lens to express our hearts. Although film and television have become a natural and important part of our lives and we are very familiar with it, we always ignore the existence of film and television as a language. In China, there are more than 300 million TV sets and 1000 TV stations, so it is necessary to understand the audio-visual language and its functions. Key words: audio-visual media, communication symbols, communication effect, sound, picture 1. The meaning of audio-visual language from the perspective of speech "Rhetoric is a kind of verbal communication behavior in which people consciously and purposefully construct and understand words according to the specific speech environment in order to achieve the ideal communication effect". After a long period of oral communication, written communication and printed communication, human communication has entered the stage of electronic communication and soon ushered in a post-modern society. People no longer only use written language to understand and explain the world, but the electronic audio-visual media of images, sounds and words has become the most powerful communication tool in the information society. Corresponding to the change of media material form is the change of communication form, from interpersonal communication to group communication, to organizational communication and then to mass communication. At the same time, language rhetoric plays an important role in the effective dissemination of information, creating conditions for the transformation of communication forms. 2. The laws and characteristics of audio-visual language Audio-visual language is a compound symbol system, and film and television is an audio-visual "language", which can not only hear sounds, but also see pictures. This synthesis not only contains most of the declarative functions of traditional languages, but also shows the objects of statements intuitively. The performance elements of film and television are images, sounds and symbols. There are three typical symbols that constitute the composite symbol system of audio-visual media: picture, explanation and sound. The picture is the subjective product of the author's value judgment, selection and functionalization after manual selection, video recording, editing and production. It is a traditional language used for narration, subtitles and dialogue in TV symbolic means, and plays an important role in the integration with pictures. But there is still a difference between audio-visual language and written language. First of all, the lens in audio-visual language is not the same as text, and it has no minimum information unit. Secondly, the spread of audio-visual language is one-way, which is a one-way media. Audio-visual media is recorded. In the transmission of audio-visual information, the sender and the receiver are in different spaces and are not synchronized in time. Thirdly, the basic law of audio-visual language is to simulate people's audio-visual perception experience. The media materials of film and television are light waves and sound waves, not records. Therefore, audio-visual language has bionic nature, which makes it closer to our audio-visual perception organs. Finally, audio-visual language is creative. Film and television is different from written language, it is not fixed for a long time, it will change with technology and ideas. 3. The difference between audio-visual language and written language: 1. Film and television are dynamic, leaving people with different shades of impression. Literature is static and needs to be examined. 2. Video cameras and tape recorders choose audio-visual perception experience. Literature is the choice factor in the writer's mind that constitutes all his perceptual experiences. 3. Film and television is the language that happens in front of the audience. The audience observes a process and then makes their own judgment. Literature needs to describe events and people. 4. The accuracy and concreteness of audio-visual language records cancel the modification of metaphors in written language. 5. Audio-visual language makes the image that the audience realizes equal to what they perceive, which is reflected in perception. The image that literary readers are aware of exists in readers' conscious thinking. 6. Audio-visual language directly reaches the audience through perception. Written language can only reach readers through general understanding. 7. In film and television works, people's hearts stay in appearance, appearance or concrete inner activities; And words can directly express people's hearts. 8. Audio-visual language is audio-visual memory based on the audience's life experience; Written language depends on the memory of written language. 9. The space of film and television is stereoscopic; The space of literature is linear. 10. Film and television is a unique continuum of time and space, while the time of literature is intermittent and incoherent. Four. Audio-visual language is a communication tool with practical value. In modern mass society, the value of all cultures is based on the public's acceptance of interest, participation and interests. However, many people can accept audio-visual symbols without basic literary reading ability and vocational training. Electronic audio-visual language can be said to be a language with comprehensive functions, which is of positive significance to the realization of large-scale information dissemination. From the perspective of communication, it is very important for the linguistic sign system to overcome the limitations of time and space. Compared with traditional language, electronic audio-visual language meets people's cognitive requirements more comprehensively. In the presentation of the objective world, we can not only intuitively "describe" the external forms (including all images and sounds), but also add "explanation" and "description" of the actual voices of the characters to realize abstract analysis, in-depth generalization and internal psychological display. In the supply of information to cognitive subjects, it can provide vivid visual information and rich and varied auditory information; In terms of communication performance, it can not only be limited by beyond space quasi-infinity, but also exceed the time limit to a certain extent. Film and television, as the result of the combination of symbolic characteristics of audio-visual and highly daily communication, can not only complete all the contents that words can convey, but also complete the contents that words can not convey. Compared with written language, audio-visual language is novel and creative, and constantly changes with the times. Due to the rush of time and insufficient preparation of materials, there are many shortcomings in this paper. I hope the teacher can understand and correct me. References: [1] Cui Wenhua. The cultural era of omni-directional language. Beijing: Beijing Normal University Press [2] Song Jie. Audio-visual language-images and sounds. [3] Zhou Chuanji China Radio and Television Press. Television Art1994 No.3 [4] Wang Lijuan. Audio-visual language communication art;