The documents of the photography building are gone. How serious is the loss?

Customer churn, business interruption, reputation damage, etc.

1. Customer churn: The customer's contact information, order history and other important information can't be recovered, which leads to the interruption of contact with the customer, which makes the customer dissatisfied and chooses to find other photography service providers.

2. Business interruption: Without the support and guidance of important business information such as project plan and workflow, the photography building will be difficult to operate normally. It will lead to problems such as chaotic appointment, decreased shooting efficiency and project delay.

3. Reputation damage: If all documents are lost due to poor management, it will have a negative impact on the image and reputation of the photography building. Customers will be suspicious of an organization that can't properly keep their information, and it is easy to spread negative word-of-mouth to others.