How to plan and shoot short videos?

Short video production can be done by individuals or by professional video content production companies. Of course, it depends on whether you are an individual or a business.

If an individual wants to produce professional and blockbuster video content, the time, energy and material resources spent may need to be considered; Finding a production company is relatively time-saving and labor-saving in addition to economic costs. The following steps are roughly divided into how to make a relatively professional video:

First, positioning

Who are you? What are you good at? What places can attract fans? Is there a continuous content output capability? All these aspects need a clear positioning, but in addition to determining the main positioning in the early stage, it needs to be fine-tuned at any time according to the feedback from the market and movie users. Good positioning is not rigid, but not losing individuality and obeying the market.

Second, planning copywriting

A high-quality content work needs interesting, novel and ingenious planning copy. It's interesting to know what users want to see, what they like to see, novelty is what users lack and can't think of, and cleverness is to grasp the core pain points and slots of users.

Third, shooting and production.

There are many ways to express shooting and editing, and there will be detailed video tutorials on these websites, so I won't repeat them here, but just like the previous planning, we need to start shooting around various demand points. If you encounter difficulties in shooting, you can also refer to some excellent videos shot by others, or even imitate them first, and then play freely.

Fourth, publicity and marketing.

It can be published in the major platform channels that are active in the current market. Use various forms and techniques, such as publishing time, copywriting cooperation, fan interaction, online exposure, etc. , can effectively affect the exposure effect of a short video. Although a high-quality video is an important guarantee for whether it can be published online, nowadays, the fragrance of wine is not afraid of the depth of the alley, and appropriate publicity means are also essential.

The overall process of making a professional short video is roughly divided into these four points. Individuals are time-consuming and laborious. Find a professional video content production company such as "Shadow Vision" to be more professional and mature in video production. But it needs to choose the appropriate video production channel according to the actual needs of individuals.

The short video industry is one of the hottest mobile Internet industries, with a large market share and fierce competition. However, to make an excellent short video, personal ability is slightly limited, and team production is also an inevitable development trend of the short video industry. Therefore, more professional and high-quality short video content will emerge in the future, which is also a good thing for the entire video industry.