What is the future prospect of smart home, how to start and want to engage in this industry?

First of all, the future development prospect of smart home is very broad, and the market space is also very large. With the development of related technologies such as 5G, Internet of Things and artificial intelligence, the whole industry will continuously gain new development opportunities. At present, smart home is still in the early stage of industry development, and there are still many entrepreneurial opportunities.

If you want to start the field of smart home, you must first have a preliminary cognitive ability on the industrial chain of smart home, and then choose a suitable entry point according to your knowledge structure, human resources and industry resources.

Smart home can be divided into three parts from the technical system, namely embedded development, network development and platform development. At present, technologies such as voice control and face recognition are gradually being integrated into smart home solutions. With the popularization of mobile internet technology, remote control function has been added to smart home, which can realize real-time management of the whole living environment. It is believed that with the promotion of 5G and Internet of Things technologies, smart homes will inevitably move towards full-scenario management.

From the perspective of composition structure, smart home is the device side, the server side and the control side, and the functions carried by different parts are obviously different. First of all, the function of the device can be simply divided into two types, one is environmental awareness (sensor) and the other is controller. Smart home needs a large number of intelligent devices, ranging from locks, switches and alarms to household appliances such as doors and windows, air conditioners, televisions, washing machines and refrigerators. These devices need to have network connection function, which is a part of the whole smart home system. So if you want to start the field of smart home, you can start with a certain device, for example, the threshold of smart lock is relatively low.

At present, some large-scale technology companies have also begun to propose ecological construction schemes for smart homes. For example, it is a common way to control smart homes through voice speakers. For early entrepreneurs, we can provide users with specific scene design on the basis of the existing scheme. This method is simply "integration", which is characterized by low investment and relatively stable scheme.

At first, mainly look at the direction:

(1) Want to set up a smart home equipment enterprise? If you have technology, patents and teams that exceed the industry average, it's never too late to start, but you must be careful not to do things that others do without characteristics. The first-Mover advantage is still working. Whether it is brand, channel or market analysis and understanding, technology leadership is not the key factor.

(2) Want to be a channel and service provider? At present, smart home will become the plug-in of hardware store in the future. With the stupidity and DIY of smart home, especially the self-learning and self-building ability of smart home users is quite good. For channels, it is not necessarily better than e-commerce direct sales. For service providers, customers who need to provide such value-added and on-site services should not account for a large proportion. Although major smart home brands continue to establish distribution service providers through self-construction and cooperation, if they are compared, they prefer solution integrators. This integration provider does not focus on one brand, but can provide solutions to make the equipment needed by users in the market highly integrated, which is a big demand gap.

(3) Working in an equipment enterprise in intelligent furniture? For job hunting, it is of course a very good choice. Smart home industry is generally divided into IT/ Internet industry, which requires basic skills, such as UI design, programming, testing and new media marketing. , are very common skills, and it is very easy to change jobs or seek other job opportunities in the IT industry.

The future prospect of smart home is definitely bright. As for the good momentum of smart home at that time, it is hard to say. In fact, since 2003, we have been predicting that the next year will be the first year of smart home development, but now in 2020, it is still so tepid; How to start this industry? It is estimated that you are engaged in engineering installation in this industry. This installation is not complicated. You can learn it with a little knowledge of electrician. You're not in research and development, are you? If you enter this industry to engage in research and development, you will learn more. You must be in the electronics industry, or you don't know the circuit. The field of smart home is very complicated and everything can be matched. But today's smart home is called a simple remote switch. Or a simple webcam, which is called smart home, should be given a clear definition, otherwise smart home will become a laundry list, and everything is called smart home. The answer of a professional who has been engaged in R&D, marketing and engineering technology of security smart home for 20 years, I hope it is useful to you. If you still don't understand, you can consult me.

Intelligence is a trend of social development, such as the popularity of mobile phone intelligence, artificial intelligence, AI, etc., and the things we use in our lives are also constantly intelligent. An obvious trend is the intelligence of home.

Imagine that if life is intelligent, you don't have to worry about forgetting your keys when you go out, and you don't have to worry about the safety of your home when you go out. It is also very beautiful and convenient.

The developing smart home market, because of its unlimited potential, is still a fragrant cake and a piece of fat, so many Internet giants are eager to try. However, the reality is that although a large number of startups are competing to enter this industry, most of them are still on the verge of life and death, and there are not many companies that can really make money. The reason is that these companies haven't figured out how to play, except for their own market environment and industry environment restrictions. How to play well is also a very important reason. Therefore, we can only keep stumbling forward on this road, resulting in this big cake not being eaten.

According to the Report on R&D Trend of Smart Home Market in China from 2016 to 2022, the scale of smart home industry in China has increased year by year in recent years, from 156 billion yuan in 20 13 to 22 1 0 billion yuan in 20 13.

With the rapid development of strategic industries such as Internet of Things and cloud computing in recent years, the smart home market in China has also shown a rapid growth trend. It can also be seen that the prospect of this industry is still very good.

It is foreseeable that smart homes may appear as frequently as smart phones in the future.

The initial development of smart home is mainly based on remote control of lighting, remote control of electrical appliances and electric curtains. With the development of the industry, there are more and more functions of intelligent control, the control objects are constantly expanding, and the requirements for control linkage scenarios are higher. It has been continuously extended to the fields of home security alarm, background music, visual intercom, access control fingerprint control and so on. It can be said that smart home can cover almost all traditional weak electricity industries, and the market development prospect is attractive, so all brands related to its industry have increased their efforts. At present, in addition to traditional smart home manufacturers such as Shanghai Sobo, Bochuang, Ruixun Technology, Pulit and Super Smart, there are many types of competitors on the market: First, traditional security companies. At present, with the technology of visual intercom products moving from analog to digital and from bus to TCP/IP, it is possible to integrate the functions of home security, lighting and home appliance control on the basis of traditional intercom system, which has prompted many manufacturers of traditional security alarm and visual intercom (such as Delautre, Guanlin, Anjubao, Wei Zhen, etc.) to set foot in the smart home industry, add smart home functions to their systems, and launch products with smart home control functions. For example, at present, many video intercom manufacturers are promoting all-digital video intercom intelligent terminals, which integrate video intercom, security alarm, smart home, multimedia and other functions through smart touch screens, making the original single video intercom indoor unit a real intelligent control terminal, which is an ideal development trend of smart home at present. The second is home appliance enterprises. In recent years, traditional home appliance brands have been constantly adjusting their product lines, developing smart home products and expanding regional markets. Typical representatives such as Haier, TCL and Midea. The biggest advantages of such enterprises are brands, channels and funds, and they also know more about consumers' habits and needs. Haier was the first enterprise to enter the smart home market, and then TCL, Konka and other home appliance companies also set foot in the smart home market. At present, the traditional home appliance manufacturers represented by Haier have established the "E- Jia Jia" alliance to promote the development of intelligent control technology for home appliances. The third is IT communication enterprises. From the point of view of intelligent control, smart home is mainly realized by remote control, computer, tablet computer, smart phone, human body induction, temperature and humidity environment control and other intelligent control methods. At present, the "Blink" organization represented by Lenovo wants to manage and control the whole smart home system through products with Blink standards, and penetrate into the smart home market through IT products. Motorola, a mobile phone manufacturer, began to acquire companies that make smart home control software, and wanted to enter the smart home market through smart phone control. Even Google wants to lay out a huge market for smart homes in the future by acquiring Motorola's smart phone business unit and combining it with its own Android platform.

It depends on where you want to start.

If as an agent

Then evaluate the common smart home products on the market and be a reliable agent. Of course, if we can develop our own packages and provide additional services on the basis of products, we should be able to add value.

As a research and development factory

As a developer,

Many platforms are platforms for developers to settle in and develop, and there are many such companies. It should be easy to find a job.

What is the prospect of smart home market? Technology has always been beyond our imagination. Twenty years ago, only a few people could afford to use mobile phones. At that time, it was hard for us to imagine that in 20 years, smartphones would be handheld. Smart homes are also developing rapidly. When you think of smart home and the plot of modern urban TV series, the curtains will be closed and the indoor lighting will change the background music.

Smart home is the embodiment of the Internet of Things under the influence of the Internet of Things. Through the Internet of Things technology, all kinds of devices in the family are connected together, providing various functions and means such as home appliance control, lighting control, curtain control, telephone remote control, indoor and outdoor remote control, anti-theft alarm and so on. Remote monitoring, HVAC control, infrared transmission and programmable timing control.

Compared with ordinary families, smart homes not only have traditional life functions, but also have efficient, comfortable, safe, convenient and environmentally friendly smart homes such as architecture, network communication, information appliances, equipment automation, system, structure, service and management. The creation of living environment provides all-round information interaction function.

Smart home is the future direction, which is closely related to you. If you want to engage in this industry, let me help you analyze it.

Smart home classification:

1, wired intelligence: representing Crestron, Morgan, c4, Hedong, Zhixuan, etc.

2. Wireless intelligence: representatives: lifesmart Yun Qi, Euribo, Green Rice, uiot…… ... ...

Like we are going to enter the smart home industry now, wired intelligence requires very high professionalism, complicated wiring construction and high customer unit price. It is not recommended for novices to do wired intelligence. At present, it is a bit late to do wired intelligence, which is greatly impacted by wireless smart home brands.

I recommend you to choose the wireless smart home brand. The advantage is that you can get started quickly and the big brands are stable. For example, lifesmart Yun Qi has the first stability in the industry. The advantages of wireless smart home are: unlimited customer base, which can be done before and after renovation; Customer unit price group is very flexible. For example, at home 1000 yuan, you can use smart homes, and tens of thousands can also do it. Moreover, it conforms to the trend of the Internet of Everything, has a strong ability to update and iterate, and will be more extensive in the future, such as the Internet of Everything in smart cities in the future.

Customer groups of smart home: smart hotel, smart real estate, suites and villas, smart pension and smart office. ...

There is no problem in the big industry of smart home. Mainly according to their own urban conditions and their own development orientation to choose their own smart home brands.

It exists like chicken ribs at present.

1, China smart home devices enter people's homes.

The evolution of smart home is also in line with the trend of the times. Since China's reform and opening up, people's living standards have been continuously improved, and the demand for improving living environment and improving living comfort has been increasing. From the initial smart home customization system to the evolution of smart home appliances and smart gateway products, smart home equipment began to move from high-end customization to ordinary people's homes.

The development of smart home in China has gone through four stages: embryonic stage/smart community stage, pioneering stage, wandering stage and integration and evolution stage.

2. The supply of smart home equipment in China is obviously affected by the epidemic.

-Shipments of smart home devices will decline in 2020.

Under the background of new infrastructure, with the rapid application and popularization of 5G communication technology and artificial intelligence, the Internet of Everything has become an economic and social development trend, and smart homes have also ushered in development opportunities. According to the data released by IDC, in 20 19, the shipment of smart home equipment in China reached 204 million units, up 35.9% year-on-year; In 2020, faced with the pressure brought by COVID-19 epidemic and insufficient upstream supply, the annual shipment of smart home equipment in China is 200 million units, down1.9% year-on-year; IDC predicts that in 20021year, the smart home market in China will come out of the haze and usher in a rebound. It is estimated that the annual shipment will be close to 260 million units, up 26.7% year-on-year.

-After the domestic epidemic situation stabilized, the growth rate of enterprise scale showed signs of recovery.

According to the survey data of enterprises on cats, from 2002/kloc-0 to August 2007, there were 5 1687 smart home equipment registered enterprises in China, and there were 6253 enterprises with registered capital exceeding10000. After the epidemic in 2020, the development of the industry slowed down, but with the gradual recovery of the economy, the investment in smart home equipment industry in China accelerated in 20021year. As of August, 20021year, the number of registered enterprises of smart home equipment has exceeded that in 2020.

Note: The data are as of August 202 1, 17.

3. The market demand of smart home equipment in China pays attention to high convenience and low cost.

-Domestic brands of smart home equipment are cost-effective.

A set of smart home system with perfect functions, including conventional lighting remote control, electrical remote control, electric curtain remote control, multi-room family background music and video sharing function, security alarm and network video monitoring function, requires at least 20,000-30,000 yuan for domestic brands and 50,000-654.38+yuan for international brands.

Taking domestic brands as an example to calculate the price, it is assumed that all kinds of smart home equipment products only buy one product, and the selected products are all series with lower prices among brands. Xiaomi has a wide variety of smart home appliances, and it costs about 25,000 yuan to install a set of fully functional Xiaomi smart home equipment. Haier's smart home appliances, including smart speakers and smart home appliances, cost nearly 28,000 yuan. In addition, the price of Huawei's whole house intelligent solution has also been announced recently. The smart price of three rooms and two halls (about 100㎡) starts from 99,999 yuan, and the smart price of five rooms and two halls (200㎡) starts from14,999 yuan. It was listed in June and August, and the first batch covered 50 cities.

-The market scale of smart home equipment in China continues to grow.

With the rapid development of 5G, Internet of Things and Internet home improvement market, the smart home market in China is booming. According to the data of Electronic Equipment and System Research Center of China Institute of Electronic Technology Standardization, the smart home market in China is growing at a rate of 20%-30% every year, and the smart home industry has a huge development space.

According to the data released by Ai Media Data Center, from 20 16 to 2020, the smart home market in China will continue to expand, and the market scale will reach170.5 billion yuan by 2020. From 20 16, with the maturity of products and the rise of smart security and smart home appliances market, the growth rate of smart home from 20 1 1.4% reached more than 40%. In 2020, affected by the epidemic, the growth rate of smart home market in China dropped to11.

-Convenience and energy saving are the primary needs of users.

According to the survey data of Ai Media, in 2020, the most used smart home products in China are sweeping robots (40.8%), followed by smart door locks (39.4%) and inductive switches (39. 1%). From the use of smart products, convenience and energy saving are the main factors for home users to buy smart home products. In addition, smart door locks, induction switches and other equipment can effectively protect home safety and electricity safety, and improve the quality of life.

-The market demand for smart home appliances and video entertainment equipment accounts for a high proportion.

From the perspective of demand pattern, based on the factors of popularity and high unit price, the sales of smart home appliances in China account for more than half, followed by video entertainment accounting for more than 30%, and home security monitoring, smart speakers, intelligent lighting and intelligent temperature control equipment account for a relatively small proportion.

Note: The proportion is calculated according to the sales data in the fourth quarter of 2020.

4. Smart home equipment is in short supply under the "core shortage tide"

In terms of supply and demand balance, the "lack of core tide" has made it difficult to supply smart home equipment. Based on the double influence of epidemic situation and international situation, the contradiction between global chip supply and demand broke out, and the core shortage tide spread all the way from automobile and other fields to smart homes, resulting in the year-on-year decline of domestic smart home equipment shipments 1.9%. Combined with the production and sales data of Haier Zhijia, a leading enterprise, in 2020, the sales volume of Haier's smart home appliances reached 10028 million units/set, and the output reached 85.79 million units/set, with a production-sales ratio of 0.86. This shows that smart home equipment in China is in short supply.

The formation of industry standards will add new impetus to the development of smart home.

-The industry may usher in a new round of rapid growth.

IDC's Quarterly Tracking Report of Smart Home Equipment Market in China shows that in the fourth quarter of 2020, the smart home market in China will come out of the haze and rebound in 20021year. It is estimated that the annual shipment will be close to 260 million units, up 26.7% year-on-year. In 2023, an artificial intelligence standard system based on smart home will be initially established, and the formation of industry standards will play a certain role in regulating the market. In a short time, the elimination of inferior manufacturers will reduce the growth rate of smart home equipment shipments to a certain extent. However, with the establishment and improvement of a unified industry standard system, the competition order in the industry market will be better and more stable, and smart home equipment in China will usher in a new round of rapid growth. It is conservatively predicted that by 2026, the shipment of smart home equipment in China will reach 550 million units.

The Global Smart Home Market Outlook Report 202 1 released by Statista predicts that the compound growth rate of smart home equipment market in China will be 2 1.2% from 2020 to 2025. Considering the shortage of raw materials in the smart home market in China and the development of information technology in China, combined with the approximate proportion of China in the global market, the smart home equipment market in China will exceed 460 billion yuan in 2026.

-The industry tends to establish the development of family ecological services.

With the popularity of smart speakers, the voice interaction function of smart home is well known and accepted by the public. The establishment and improvement of smart home ecology based on voice interaction technology will be the direction of continuous optimization and development of the industry in the next few years, and smart home equipment products will inevitably innovate in the direction of providing users with more convenience, safety and lower consumption. In addition, smart home devices will further penetrate into the sinking market in the future.

—— The above data refer to Forward-looking Industry Research Institute's China Smart Home Equipment Industry Market Prospect and Investment Strategic Planning Report.