The real experience and thinking of a tourist who started his business for eleven years.

The story of success through failure is very popular, and the life that has been struggling may be the life of most people.

Me. I am a novice.

2. Start a business in the South

Step 3 go back to the valley

Four. Red sea tourism

Verb (abbreviation of verb) personalized era

Opportunity after the epidemic of intransitive verbs

Me. I am a novice.

I am Long Yun, born in Zhongning County, Ningxia, the hometown of Lycium barbarum in China. This is the "Jiangbei" written by the poets in the Tang Dynasty, and it is also a small county town in the northwest where information is blocked.

(It used to be a statue of Lycium barbarum girl in the corner of the county)

Because there is a reading atmosphere at home, I like reading and thinking since I was a child-is there a boundary in the world? What is the world like outside the border? Do ghosts really exist? Can humans fly against the wind? What is the most beautiful scenery in the world? ...

It is also because of my wide interests that I missed the university. After graduating from high school, after a short period of social training, I obtained a tour guide certificate and successfully entered a travel agency to become a tour guide.

I always remember what my first tourism teacher, Ms. I-fei Wang, said: "Tourism is an interesting industry. In the same decade, the scenery we have seen, the people we know and the stories we have experienced are far superior to other industries.

During this period, tour groups have traveled all over Ningxia, Northwest China, Hainan, Beijing, Tianjin, Hong Kong, Macau, Sichuan and other popular domestic tourist destinations. Children who have never been out of the province before graduating from high school suddenly see scenery that their peers have never seen before. This makes me love this job very much. In order to bring a good tour group, I often make up all kinds of knowledge about geography, history and humanities, just to win the praise of tourists.

Two years of work have formed two habits: 1. Daily notes; I will record my work every day, and sometimes I will look through my work notes. You will know where the time has gone. 2. Take the initiative to know excellent people, take the initiative to learn, take the initiative to help others, and take on groups that others are unwilling to take on.

This brings two gains: 1. Harvest friends: It is important to know the influence of people around you. 2. Get some opportunities. Most northwest tour guides will take the initiative to go to travel companies that sell Hainan routes for free when there are no tour groups in winter. Got a chance to visit. In the winter of 2009, I spent almost all my time in Hainan and learned some business knowledge.

I also met a friend who works as a travel wholesaler in Fujian. It is understood that Fujian, as a brother province of cooperation between Fujian and Ningxia, rarely does northwest tourism. At that time, the idea of traveling to Fujian for the northwest came into being. In the winter of 20 10, this idea became clearer. I made a bold decision that affected my first half of my life-to start a business in Fujian.

2. Entrepreneurship in the South: Three Most Important Cognition and One Harvest

After half a year's preparation, I learned the management of travel agencies and how to run business. With the support of the predecessors of travel agencies, the tourist routes in Shaanxi, Gansu and Qinghai were investigated. On March 8, 20 1 1, I boarded the train to Fuzhou with 50,000 yuan borrowed and some books. I have been to Fuzhou for three times before, and my impression of Fuzhou is "Rongcheng", seafood, Fuzhou West Lake and Lin Zexu Memorial Hall.

(zhenhai tower, Fuzhou, March)

I am 22 years old. In order to look steady when meeting clients, I always dress up as a western style. Without customer information, I went to a travel agency according to Baidu map. After two weeks' visit, I found a bad situation.

The problem before us is not only that there are few flights to Yinchuan and Northwest China (at that time, Fuzhou flew to Yinchuan four times a week), but also that the price is expensive. And many colleagues don't even know where Ningxia is!

I only know that there are Xi, Dunhuang and Lanzhou in the northwest. A few people's understanding of Ningxia is limited to "Lycium barbarum", "Desert" and "Xixia Mausoleum".

This route is expensive and unpopular. The point is that many stores are unfamiliar with sales, let alone selling points to visitors. Is there any way to let more people know about Ningxia and Northwest China?

After a week of hard thinking, I did two things: 1. My cycling friends and I planned a cycling (road cycling) activity from Fuzhou to Ningxia. For more than a month, I have to ride more than 30 kilometers to practice cycling every morning (including 7 kilometers hiking route). I also wrote a homesick activity report to the leaders of Ningxia Tourism Bureau (hahaha, you probably know ...).

The cycling book has also been completed, with a total of 28 days. We found a sponsor (national chain fitness enterprise), which did not conform to our concept of low carbon and environmental protection, and finally failed to make it.

(I'm on the bike)

2. Made an 88-page PPT. Introduce the general situation of Ningxia, Gansu, Qinghai and Alashan tourism and the selling points of products. Open to every travel agency, free on-site training.

At the most, there are more than 30 people, and at the least, there are only 3 people in the store, and they talk for more than two hours almost every time. Stick to what you have to say and answer any questions. Immerse yourself in the beautiful food in the northwest with everyone, often talk about food and make yourself hungry.

At the same time, share a piece of northwest tourism knowledge and information in the qq group of peers every day. Finally, on the 72nd day in Fuzhou, I received the first order on a hot afternoon! Make quotation, book team air tickets, financial accounting, etc. It's hard to get excited. I still remember all the details of the first business.

The back is getting smoother and smoother, because a "standard" Mandarin and "Ningxia Lao" have formed a unique label. From starting our own business to cooperating with Mr. Tan of Anhui Special Line, we have played an outreach advantage.

By the end of 20 13, in addition to teams and conferences, it also received 3 trains of sunset red (1800 passengers), and received more than 3,000 passengers and 100 teams every year.

In the summer, we also organized a record-breaking travel agency study tour in Fujian Province-a ten-day study tour in Ningxia, Gansu and Qinghai. The general managers and backbones of 30 well-known travel agencies in the province were invited, and they were also supported by Fuzhou Tourism Association, Xiamen Airlines, Northwest Scenic Area and local travel agencies.

(Excited to fly to my hometown against the morning sun)

In order to save costs and win sponsorship, I learned that the director of a state tourism bureau in Qinghai came to Xiamen to make a promotion meeting that day. I rushed to Xiamen by train from Fuzhou without hesitation, and waited for the leaders at the gate of the hotel at 10 in the evening. After explaining my purpose, we chatted in the lobby for more than an hour. Finally, the leader said: "Welcome to Qinghai, to inspect and promote the tourism resources in our state, and all of them are sponsored by our state. It's like winning a million lottery tickets

It went well in the end. From the wine under Helan Mountain and instant-boiled mutton in copper pot to the delicacies of Qinghai Lake, from the roast whole sheep in Alashan Mountain to the snack feast in Dunhuang. All the way westbound, passing through plains, Gobi, grasslands, snow-capped mountains, deserts, lakes and grottoes. I saw the most beautiful humanities and scenery in the northwest.

(Alashan Palace, unique in Inner Mongolia, roasted whole lamb)

There were some unforgettable memories of that visit: I couldn't find the North every day because I didn't drink enough. On the way, I encountered a sudden cooling in Qinghai, and the Qilian Mountain was covered with snow, and the visibility was less than 30 meters. I crossed the Qilian Mountain ice ditch to Daban. On the way, I experienced episodes such as freezing to death and starvation, which became the most rare memory of that visit.

(Real scene along the snowy road in Qilian Mountain)

(The first stop of northwest investigation, Hu Sha, Ningxia)

I also gained friendship because I was unforgettable. Since then, the business has entered a period of stable development, and it is often too busy to eat. ?

/kloc-after 0/0, northwest tourism entered the off-season. In order not to be idle, my good friends and I, on behalf of the largest hot spring scenic spot in Fuzhou, planned a series of activities of "ten thousand people soaking in hot springs". At the same time, more than 600 travel agency customers in the province were invited to soak in hot springs.

A fellow big brother said: A young man from Ningxia has made good use of the off-season to expand his business all year round.

(The grand event of ten thousand people soaking in hot springs is organized)

Just as I was planning my work in the new year with great ambition, I suddenly wanted to go back to Ningxia for some reasons. At that time, the mood was very depressed, just like giving up raising a child for three years and putting down several years of hard work and investment.

The biggest gain is that I met my present lover before I left. She quit her job and followed me to Ningxia. This is probably the arrangement of heaven, and I am still very touched.

Looking back on our three years in Fuzhou, we have gained three important understandings: 1. Fujian people will work hard and act decisively. Do it every chance you get, try and make mistakes. 2. Be good at cooperation and talk about the rules first. 3. Be good at learning and take learning and making money as important things. This has benefited me a lot.

3. Returning home to start a business, the trough

20 14, I am 25 years old. Back in Ningxia, after a short meeting with relatives and friends, there was a period of confusion. what can I do? Traveling can bring home the bacon, but it means giving up years of business accumulation.

After some trial and error and thinking, be an online and offline integrated travel company. The logic of thinking is that it is a trend to reduce public travel and personalize tourism. With the development of network, tourism is bound to be a process of going to middlemen. More and more tourists contact local travel agencies directly.

Raise funds again (especially thanks to my family who have always believed in supporting me), and invite my sister to form a new team, set up a website and launch a full range of products at home and abroad. Baidu promotion and website optimization cost more than 2,000 yuan every day (9: 00 a.m. to 9: 00 p.m.) during the peak period. After more than a year's efforts, it is found that the traffic cost is getting higher and higher, and it is difficult to balance the income.

Finally, I made a difficult decision; The website was shut down and the customer service was dissolved, leaving only the operation and continuing the traditional travel agency business. At this time, the income can only pay the wages of all employees. With the change of tourism market, the problem of survival is imminent.

Four. Red sea tourism

When everyone is struggling with traffic, it is found that to be a good travel agency, we need to focus on the troika. 1 Products, 2. Service and 3. Resources. Among them, resources are the most important. As an upstream enterprise in the tourism chain, many elements are not their own. For example, scenic spots, hotels, restaurants and motorcades are difficult to completely control the quality.

No resources, no service!

The era of traffic has naturally spawned a "low-cost tour" that both inside and outside the industry do not like. The so-called low-cost tour means that the tour company attracts tourists at a price far below the cost, and performs 18 routines in the process of participating in the tour to maximize the secondary consumption.

This is an act that is harmful to the market. Many tourists realize that tourism has turned from luxury to cheapness. Travel agencies have changed from service providers to gamers. Tourists firmly believe that I won't buy it, and the travel agency will always let you buy it. )

Many predecessors in the tourism industry are lamenting that they can't understand the current tourism market. There are also some people who change their thinking and go upstream.

I wonder what tourism is&; The essence of travel? Just as poverty is not socialism, shopping groups should not be the mainstream of the market. As an intermediary of tourism resources, can travel agencies create higher value around customer needs?

Verb (abbreviation of verb) is in the era of personalization and deepening.

In 20 18, the state established the Ministry of Culture and Tourism to promote the integrated development of culture and tourism. Culture is the soul and tourism is the carrier. The wine tasting skills I learned in Fuzhou before also came in handy. With the cooperation and support of Ningxia Helan Fanghua Winery, we will do wine theme tours and entrepreneurs' study tours. ?

(Walking into Bo Yan Business School)

Actively explore cultural tourism resources in Ningxia with company partners, and undertake graduation study tours in Bo Yan Business School, cheung kong graduate school of business Business School and China Europe Business School, as well as large-scale group building activities in some enterprises.

(Organize entrepreneurs from Bo Yan Business School to study in Helan Fanghua Winery)

During this period, experts in literature and history of Ningxia University, local folklore experts, well-known writers, non-genetic inheritors and the curator of Xixia Museum were invited, which enriched the study tour experience and improved the gold content of study tour.

I have gained a lot of experience in receiving top 500 enterprises, customized tours and desert tours, and also won the reputation and recognition of customers.

(China Europe Business School graduation tour, filming micro-movies in western studios. Scene: Longmen Inn)

Our service requirements are: exceed customer expectations! A set of service processes has been specially formulated for the service of high-end customers, and some talents of travel agencies have also been trained.

In addition to business school customers, we have also created IP "New Long March of the Ancient Great Wall" and "Meet Fanghua and Visit Qilian" and other activities, which are well received by customers.

In the tour guide service, we found that "travelers" who can take photos, write raves, live, enjoy the beautiful scenery and take customers to play can better meet the needs of middle and high-end customers.

(Organize executives of listed companies to hike 66 kilometers in Tengger Desert)

So in the winter of 20 19, employees and tour guides were organized to carry out drone training and copywriting training, and also obtained professional AHA certificate (American Heart Association cardiopulmonary first aid certification) and first-class wine sommelier certificate (French CAFA wine and spirits student certification), (interpersonal sensitivity) disc evaluation and consultant double certificate.

(American Heart Association certified cardiopulmonary first aid training)

(See Mr. Li Haifeng and outstanding students at the International Double Certificate Class)

Just as we are full of confidence in changing the tourism industry again, the COVID-19 epidemic in 2020 made everyone realize the impermanence of life and the limitations of people.

Opportunities in the post-epidemic era of intransitive verbs

After two years of twists and turns in the epidemic, tourism has changed from a pillar industry to the first "sad" industry, which shouted "live" earlier than real estate companies. Our team has also changed from taking tourism as its main business to being ready to start work at any time (unemployed at any time) and the northwest specialty supply chain. Choose products and services with the standards of customized travel services.

(Introduce the production and brewing of wine to customers in Helan Fanghua Winery)

Customized travel studios (travel agencies) with excellent tour guides as individuals opened. Some travelers who live in transition are not only messengers of cultural tourism communication, but also recommenders of local good things.

(We speak for Yanchitan sheep in Ningxia)

Teach lamb chops hot pot food online, be careful.

With the help of the Internet and short videos, the mutton, medlar and wine prepared by Yanchi for the G20 Summit State Banquet developed rapidly, which made everyone see the value of the industry again.

(Speaking for Ningxia Helan Fanghua in Suining Town, Ningxia)

The large-scale rise of customized tours has created a stage for travel photography, private groups, exploration and destination culture. Our tour guide driver business has also replaced a part of the traditional "director", and has also been reported as an industry innovation by China Tourism News.

(China Tourism News reported on July 9, 2020, edition 7)

A double photographer who invests tens of thousands of yuan in aerial photography and SLR can earn more than a 2+ 1 seat luxury bus with an investment of 500,000 yuan, and a tour guide who specializes in scenic spots can earn more than 1000 yuan a day.

Tourists need to learn. If tourism enterprises have the business ability of consulting companies, the value they create will be different.

In August, 20021,Mr. wangtong, the first person in internet marketing, joined the "knowledge realization training camp" and conducted business study and practice.

(Meeting Teacher wangtong in Hu Sha, Ningxia)

Everything you see is energy and frequency. To do one thing, you need constant vibration and superimposed energy.

I wonder, what would it be like if people with energy, planning and marketing came to travel?

1. The first is fun: travel meets social needs, knowledge needs and aesthetic needs. This is almost the upper part of Maslow's hierarchical demand pyramid, except for the realization of self-demand.

If you are traveling, join meditation, psychological nourishment, healthy eating and rest training. This will be a life-changing trip. Its value and price will far exceed ordinary tourism products. ?

Secondly, it is novel: everyone is an island. Everyone only knows something about their own areas of concern. The world is vast. Walking out of your own small world, you will find that the world is vast and your mood will be illuminated by the sun.

3. seeking knowledge: everyone is looking for the meaning of his life? Rarely stop to think about these problems. Such a travel scene will provide space and guidance, let yourself know more about yourself and give yourself a broader meaning in life.

I believe that there are elements of fun, novelty and knowledge, and such a trip will be a trip that many people yearn for.

In 2022, I was 33 years old. It has been eleven years since I set foot on the train in Fuzhou from 20 1 1.

Eleven years after starting a business, tourism has gone from peak to trough, and mass consumption has gone from Korean wave, European and American style to "national tide". Most people's basic material needs have been met, and their spiritual needs need to be solved urgently.

Mr. Cai Lan, the god of food in China, said in the book "Interesting Things on Earth": "Learn as much as possible, experience as much as possible, travel as much as possible, eat as much as possible, and life will be better, as simple as that."

Making money is the means, and happiness is the purpose. How many people confuse the two.

"Alashan National Geopark —— A journey of high-dimensional physical and mental nourishment"

1. The ultimate journey through the center of the earth in Tengger Desert.

2. The extremely quiet stargazing experience at the top of Helan Mountain.

3. A Star Hotel Tour in the Lonely Desert Hinterland

4. Extremely luxurious Alashan Palace mutton banquet

5. An extremely intoxicating wine tour at the eastern foot of Helan Mountain.

6. An unforgettable journey of nourishing the soul

We invited Zhang Feng, a well-known soul nourishing teacher in China and the founder of Practical Family Psychology. Help you stretch your mind and get nourishment during your journey.

Invited a well-known yoga therapist in China to open up the body and enhance energy with us during the trip. ?

We also invited Ye Yuning, a northwest tourism expert, a senior national tour guide, and a humorous "Mongolian old man" to help us unlock the magical national geological park in the mountain-sea passage.

We also invited Ms. Tian Meili, a young artist from a well-known travel agency in China, to sign up as a travel photographer and capture wonderful moments for your trip with light and shadow.

(Shooting meteors and starry sky in the hinterland of Tengger Desert, photography-Lei Yongsheng, a trip to the western United States)

(The best desert resort hotel in China-Desert Star Hotel)