Market segmentation of computers

Opportunities for six market segments have emerged.

1, a new market for luxury consumption

The data shows that it is estimated that by 2022, 38% of the notebook market share will be occupied by Volkswagen's thin and high-performance products, which will nearly triple in five years! The thinness and luxury of notebooks have become an important source of PC market growth. The success of brand-new products with thin, fashionable and miniaturized design in the market fully illustrates several key issues: First, the new PC design is more fashionable and thinner, but at the same time, it cannot lose performance. This puts forward stricter requirements for the control of computing power and power consumption and the design of product specifications. Second, miniaturization and portability are the most important elements of PC products, especially notebooks and thin books. Third, fashion has become the biggest feature of products in recent two years, and industrial design has been put to an unprecedented height.

In addition to Lenovo, Hewlett-Packard, Dell, Acer, ASUS and other major OEMs, Xiaomi and Huawei have also grown into new forces in the past two years. Among them, the integrated i7 processor and the unique Xiaomi Pro make the price super cost-effective and gain a large number of fans. MateBook X Pro provides 2K ultra-clear screen, which accounts for 88% of the screen. It supports power Fingerprint and Huawei Share 3.0 "one-touch transmission" function, which brings users a different experience. As a typical miniPC solution, Intel's own NUC solution, Hades Canyon, can be equipped with Kabylake-G series i7-8809G quad-core eight-thread processor and built-in Radium Dragon RX Vega M graphics card. It can be said that Hades Canyon basically provides users with the best lightweight solution in this volume. These products reflect that PC is constantly being reshaped in the middle of such technological upgrading and product upgrading, which is inseparable from the innovative cooperation between Intel and many OEMs.

2. Artificial intelligence education and student computer market

Education is always one of the hottest topics in China. China government invests 4% of GPD in education every year. In recent years, the state attaches great importance to the development of artificial intelligence, and has issued a series of documents to promote the landing of wisdom education and promote artificial intelligence into the campus. How to use artificial intelligence technology to carry out teaching and how to design related courses has brought great challenges to the landing of artificial intelligence teaching in primary and secondary schools.

In response to this pain point, Intel and its partners took the lead in exploring a teaching program called "Artificial Intelligence Autopilot Kit", which has been put into use at Xishan Branch of the High School Attached to the National People's Congress. The kit includes a set of tracks, a model car equipped with NUC based on Intel Core platform and multiple image acquisition devices, and related software. It can predict the driving environment by shooting road information and traffic information in real time, so as to choose actions such as acceleration, braking, steering and avoidance to simulate the automatic driving process. With the help of Intel Movidius neural computing stick, the delay can be reduced and the processing efficiency can be improved. With the help of OpenVINO development kit, the trained AI model can be modularized and packaged. Based on this toolkit, schools can develop and explore AI teaching themes and cultivate students' interest in scientific and technological innovation. In addition, Intel also launched Dr. Le Robot with its partners. It is an artificial intelligence education robot based on Intel intelligent hardware platform and ROS environment, which is interactive, interesting and compatible with many programming languages. It can meet the AI popularization education in junior high schools, senior high schools and universities, and provide corresponding laboratory solutions, course contents and teacher training services.

PC is relatively the traditional equipment of audio-visual education. As the basis of artificial intelligence teaching, programming teaching and educational App development, educational PC still has huge market potential in China. However, the traditional PC and tablet devices used to assist teaching bring convenience and advantages, but also bring additional disadvantages: students are easily distracted by applications and games; Content browsing can't filter harmful information, which affects the growth of teenagers; Long-term contact with the screen poses a threat to eye health.

In response to the above pain points, Intel and Eco-Partners have developed an Intel student computer for primary and secondary school students. Intel Student Computer has a customized education system, and all the contents are related to education. The software application store has strict management settings for software download, which effectively prevents children from being addicted to games, the Internet and contacting unhealthy content. Customized education system can realize synchronous classroom and personalized learning assistance between parents and schools, seamlessly match all kinds of programming languages, tools and software, and provide innovative learning platforms for teenagers who are learning programming or have just become interested in these fields. At the same time, these students have customized their computer screens to be larger and equipped with vision protection applications, which can sense the light and distance of the use environment and effectively protect children's vision.

3. Live broadcast market represented by games.

After five years of blowout development, the webcast industry has entered the era of national live broadcast from minority entertainment of a few people. For the game anchor, it is a lot of work to take into account the uninterrupted live broadcast and video content editing. A powerful PC helps the anchor to schedule network, graphics card and bandwidth resources during the live broadcast, and it is very important to ensure the stability, high definition, no delay and no jam in the real-time streaming process.

Intel discovered the pain points and needs of the live broadcast industry, and jointly launched a systematic live broadcast solution in the live broadcast field with industry partners, bringing a variety of anchor computers, further lowering the threshold for live broadcast of various anchors, especially game anchors. Intel NUC Live Companion integrates the video capture card into a compact body, which can be used as the second host of the desktop and provide a one-stop solution for the game anchor. NUC live companion can also cooperate with Xbox, PS, Switch and other game consoles or mobile phones as the only PC host for the anchor, push the game screen and anchor video clips through the "HDMI In" interface, and run live broadcast software for fan interaction. For talent and pan-entertainment live broadcast, NUC live broadcast companion can also be used as the only PC host of the anchor, which can be displayed through dual-screen output, one screen loads live broadcast software for fan interaction, and the other screen serves as a back-end auxiliary tool for query and background software loading during live broadcast. NUC live mixing partner can even be used in Taobao live. It can be used as the only PC host of the anchor, and cooperate with the automatic zoom HD camera to restore the original appearance of the item and show the details and texture of the product.

The data shows that in 20 18, the number of active game anchors reached 2.8 million, and the live game App covered more than 50 million people. Live broadcast will continue to be an active market in the future, and a live PC solution similar to Intel NUC Live Companion will undoubtedly bring a better experience to this market.

4. SME business solution market

PC is still the most important productivity tool for enterprises, and the digital transformation of enterprises will enter the innovation stage. More enterprises will change their office mode, customer experience mode and service mode by purchasing innovative office equipment. Intel has been paying attention to the SME market for a long time, and plans to launch targeted products and services. Through technological innovation and full integration into various commercial application scenarios, Intel has reshaped commercial PC products, upgraded commercial market segments and even provided customized and differentiated products. Last year, Intel upgraded its services in an all-round way, and reached a strategic cooperation with JD.COM, using the existing SME customer data and user portraits shared by both parties to conduct market analysis, and jointly launched the SME PC shopping guide tool "PC Shopping Treasure" with industrial partners such as OEM, channels and independent software suppliers. The purpose is to build a one-stop service platform with demand as the center to help small and medium-sized enterprise users choose the right products. According to different usage modes, the platform can first screen work scenarios and crowd demands, and then match product information such as model, stand-alone budget, brand and CPU performance, so as to solve the problem of how small and medium-sized enterprises choose models. In addition to purchasing PC equipment, how to meet the flexible and efficient office needs of special business scenarios such as corporate video conferencing? Intel NUC HD video conferencing solution is a very typical example. The innovative intelligent conference system jointly created by Intel and Tianchuang Hengda consists of NUC based on Intel Core platform, a set of cameras and related software. Compared with the traditional conference system, which is expensive, complicated and inconvenient to use, it has the characteristics of high efficiency, simple operation, easy maintenance and low cost, and has the advantages of high stability, high security and multi-selectivity, which can meet the needs of all conference scenarios of small and medium-sized enterprises. Intel NUC HD video solution has four core advantages: First, it can be customized on demand, and the corresponding hardware product portfolio and cost-effective solutions can be recommended according to different application scenarios and application loads of customers; Secondly, the deployment can be quickly adjusted, and the camera connected to NUC can quickly join the meeting and adjust the meeting address at any time; At the same time, it supports multi-stream input and output, and can be connected to various brand recording and broadcasting systems at will; Equally important, the video conference system is easy to operate, and it can join the club with one click without an account, and supports the synchronous sharing, modification and annotation of commonly used Office, PDF, applications and audio and video files.

5. Content creative market

Much like the needs of gamers, designers have an endless pursuit of high-performance PCs. The difference is that for designers and content creators, time is money, and PC computing power is productivity. The data shows that the number of professionals engaged in creative design industry is170,000, that of semi-professionals is 2 1 10,000, and that of business enthusiasts is 77 million. They generally face three problems: slow startup speed; The operation is not smooth; The rendering process is very long.

In fact, for content creators, computing power often has different meanings, because they have many sub-fields, and the PC performance required in each field will have different emphases, such as graphic design, 3D rendering, photographer, film and television animation, industrial design, etc., which requires upstream and OEM manufacturers to provide more specific sub-scene PC products. In order to solve the problem of slow computer card in modeling stage, i9-9900K processor with the highest frequency of 5.0GHz can be used. In order to solve the problem that it takes too long to import and export a large number of pictures, videos and engineering files, Intel lightning interface technology and Intel SSD technology can come in handy; In order to solve the complex application problems of adaptive design such as high-frequency modeling and multi-core rendering, Intel processor Turbo 3.0 technology can adaptively adjust the main frequency and the number of cores; For different design works, OEM needs to provide corresponding display solutions to meet the professional needs of creators in terms of color gamut, color accuracy, brightness and contrast.

In the upcoming Tokyo Olympic Games in 2020, Beijing TV will use 8K ultra-clear image technology for live broadcast for the first time. The 2022 Beijing Winter Olympics will be broadcast live with 5G+8K. Ultra-high-definition video stream is getting bigger and bigger, which requires higher and higher data storage capacity, multi-layer generation ability of making software, computing ability of hardware, network transmission speed, transcoding efficiency and so on. In order to solve the problems of production, transmission, transcoding and playback of ultra-high definition video, Beijing TV Station actively launched a cooperation project with Intel Xeon W-3 175X processor, and conducted experiments on two technical pain points of 8K video production and playback. At present, the 8K program of cooperation between the two parties has been broadcast stably and smoothly in NHK, Japan. In the future, the results of this experimental platform will give users more creativity and possibilities.

6. Modern integrated machine and game integrated machine market

Although the market share of all-in-one machines is relatively low, major OEMs have not given up this market segment for so many years. What is the reason? Because of the inherent advantages of the all-in-one machine: simple and beautiful! Intel and its industrial partners have innovatively created a brand-new product form-"modern all-in-one machine", which highly integrates PC and mobile phone. Modern all-in-one machine is light, beautiful and fashionable in design. While providing users with the powerful performance of standard desktop, the more deeply customized Android emulator is fully compatible with mainstream mobile phone applications in the market. At the same time, the modern all-in-one machine also has many modern functions, such as modern standby function, which can be turned on at any time and respond at any time. Taking Ning Mei Hyundai All-in-One Machine as an example, it can not only provide users with a brand-new human-computer interaction experience through the screen rotation of near 1.80 degrees, the far-field recognition microphone and the face recognition camera, but also provide more games and educational applications for consumer families by relying on high-performance desktop processors and proprietary software, and turn personal computers into home entertainment and education centers.