TV commercial split-shot script

Give you some reference:/blog/static/9506407920091431947740/

1, film and television advertising lens: refers to a bridge from an initial abstract concept to a television advertisement, usually in the form of a combination of text and plane.

2. The position and function of film and television advertising lens: Film and television advertising lens is an important basis for directors to shoot film and television advertisements.

3. Shot-splitting requirements: Shot-splitting must describe the required effects of film and television advertisements in detailed language and pictures.

4. Component of the lens: (1) text describing the picture; (2) The subject that the lens needs to represent; (3) Highlight dubbing, narration or subtitles; (4) the atmosphere to be rendered; (5) the length of the picture.

5. Scene change of lens: According to the elements to be emphasized in the picture, decide whether to use panoramic view, middle view or close-up view and close-up.

6. Shooting angle: Determine the position of the camera from the perspective of people and the horizon, whether looking up, looking down or looking up. For example, when shooting real estate, you usually use a overlooking angle.

7. Sense of movement and speed: According to the plot needs of the picture, determine whether the subject is moving or the speed of movement. For example, car advertisements emphasize the sense of speed of vehicles.

8. Use of special image colors and idiomatic colors: reflect the standard colors and idiomatic colors of commodities and brands in advertisements, and run through colors in advertisements. For example, McDonald's has always used red and yellow logos, and KFC has always used red.

9. Use of Lenovo colors: We must also pay attention to the use of colors related to brands. For example, Wang Laoji herbal tea has always used blue to emphasize the characteristics of its products to reduce fire.

10, tool materials: creating a lens requires tools such as paper and pens. You can usually use a pen to lighten the color quickly and efficiently. There are computer drawings now.

1 1, painting steps: (1) Understand the text content of the lens; (2) Determine the subject image; (3) determine the shooting angle; (4) Draw a shot according to the text description.

12, performance skills: At present, there are drawing, comics and other ways.