Create a 400,00 popular Xiaohongshu account in one month and talk about my exclusive operation skills

Note: The career change student introduced today is called Daodao. She is a graduate of the 21st class. She studied Russian linguistics as an undergraduate and postgraduate student. After graduation, she also engaged in professional work. During the current epidemic, in the eyes of many people, they would choose to keep their jobs first, but Daodao decisively chose to change careers. Through her own efforts, she got offers for new media operations positions from three companies in eight days while changing careers, and joined the company of her choice. Next, let’s listen to his sharing~ 1. Self-introduction After graduation, I went directly to work in professional foreign trade. In fact, foreign trade work is essentially sales, usually in traditional industries. At that time, when I was working in sales, I found that I really liked the part of the job of operating accounts. I wanted to do a creative job where I could freely use my subjective initiative instead of being a language tool person, so I decisively chose to change careers. When I was halfway through the 7-day trial class, I chose to sign up for the official class. When I first entered the private school, I was still working. Because the content I was studying was very practical, and it was completely exposed to new ways of thinking, which required a lot of time, so I chose to leave my job and spent 3 months focusing on studying. theory, and do practical tasks. In the end, I became an "outstanding graduate" of Banzhi Private School, and on the 8th day of my job search, I got offers for new media operations positions from three companies. The "Full Stack New Media Talent 7-Day Growth Plan" only costs 9 yuan for the first time. If you want to change careers, it is recommended to take the introductory course first. 2. Xiaohongshu Account Experience Sharing 2.1 Describing the Account Situation Let’s break down this account. The account has 400,000 reads and 1.30,000 fans, so its fan conversion rate is 3.25%. The average conversion rate of an account is about 0.5%, so I created an account with a super high conversion rate. Let me share another formula for increasing fans: number of fans = traffic * fan attention conversion rate. Secondly, let’s take a look at the account diagnosis in the background. There are basically 4 dimensions: views/increased followers/posting activity/interaction. 1) The views of similar authors are higher than 68%; 2) The number of followers is higher than 54% of similar authors; 3) The posting activity of similar authors is higher than 92%; 4) The interaction is not done well, so it is lower than 53% of similar authors. 2.2 Basic account operations So if we do it again, how should we create a popular account ourselves? I divide it into two levels: operation and content. Through the 4-dimensional analysis of the account diagnosis just now, at the operational level, we need to do 2 things: 2.2.1 Maintain the activity of posting. At that time, my account did not stop updating within 31 days, which gave users the opportunity to continue to update. joy. But I think this will be tiring for creators, so we can actually maintain a fixed update frequency. 2.2.2 Continuously interact with fans We can maintain a high response rate in the comment area and backstage messages. At the same time, you should also use this account to review other people's notes and make more comments. Comments are usually about 15 words in length. This can keep the account active and increase the account weight. For example, the account I created is a workplace blogger, so I would read some job-hunting and career-changing posts from amateurs, and leave messages under my notes. This will help Xiaohongshu official position our account more accurately. 2.3 Note content production When it comes to note content production, we must understand that popular articles do not necessarily equal high conversion rates. For example, you are in the clothing category, but you also follow the hot topics of practical matters, and there are popular articles, but what are the users who like the popular articles coming for? They all come for practical reasons. Therefore, this part of the audience will naturally not pay much attention to your previous outfit content. In this case, you can imagine that you will bring many fans to your account just because you have a popular article. 2.3.1 How to create an account with a high conversion rate 1) Correct account positioning: In which category we are in, we should create content around the keywords of this category. (Correct account positioning is like the foundation laid when building a house, which cannot be changed at will. 2) Vertical content: The content is to repeat one thing non-stop, which satisfies the audience's demand for continuous updates. When one of your notes is used by users When he sees it, he may click into your homepage and find that you are doing this type of content, which will increase the conversion rate. 2.4 How to create explosive articles. First, share a formula for explosive articles. Popular articles = 51% topic selection + 49% content. Why is it allocated like this? The core essence is: topic selection > content. You can see that the best account data of my account is actually the first article. The final reading volume of a single note is 210,000, and the total reading count of Zangzang is over 6k. This is because we found the right topic in the early stage and the data gave us the results. 2.4.1 Three processes for content production 1) Topic selection: Build your own topic library, and make good use of the Xiaohongshu search bar; 2) Content: If you do not have deep content accumulation, or you are in an unfamiliar industry When it comes to promotion, you also have the skills to create good content. For example, find references to content written by others, or follow the golden principles of writing; 3) Publishing: I divide publishing into 3 points, because if you, as an audience, see a note, the click-through rate will also be affected by these 3 points. : Title/Cover/Published time. Let's assume that we are engaged in the field of yoga and fitness and want to create a "yoga" related account. Putting this scenario into perspective, I will explain my ideas to you one by one from the three points of topic selection/content/release.

2.4.2 Popular topics 1) Data platform: From a general perspective, look at the hot topics in this industry in the past 30 days or 7 days through the data platform (Qiangua/Grey Dolphin/Xinhong), and include these Topic selection library. 2) Competitive product analysis: Because we are building accounts from 0-1, the number of followers of bloggers with benchmark accounts should be controlled at 10-200,000 to ensure that we can learn from them and imitate them. After finding a benchmark account, look at the topics with better data in his popular notes and include them in our topic library. 3) Xiaohongshu search bar: Refining keywords: I type the word "yoga" in the search bar for the yoga category. If I find the hottest one, the note with the best data will pop up. We can see the title. Then refine the keywords "thinning thighs", "getting started with yoga", etc. Prioritize the topic selection: In other words, we have a topic bank, but which article should be written first? First, we need to look at the date of the note and look for hot items that have appeared recently; secondly, look at the data of the note. The more likes it has, the better. Finally, we should pay attention to one point. When taking notes on the same topic, the higher the proportion of highly liked notes, the better. Okay, what does that mean? You can look at the two topics "Introduction to Yoga" and "Yin Yoga before going to bed". Let's take a look at the note data. The average notes for "Yin Yoga before going to bed" are more than 50,000, while the topic "Introduction to Yoga" is the most popular. The post is only 1.2 thousand, so we give priority to the subdivided topic of "Yin Yoga before bed". The principle behind it is: a large number of popular articles means that the topic is something that everyone likes to read, and the system is willing to recommend it. On the contrary, it means that the system does not recommend it, and the audience is not high. This kind of topic selection will be judged by everyone. Classified in order. 2.4.3 Popular content 1) Three directions for finding reference content: refer to competing product content through other channels: official accounts/Zhihu/Tieba, etc., and look for it on the Internet: translation software: DeepL, but be sure to learn from it and not plagiarize it. The platform has a relatively high degree of protection for original content. At the same time, when promoting, remember not to distribute the same content to multiple accounts at the same time. 2) Writing follows three major principles: exposition/opinion content: ensure that the views and arguments are clear enough; narrative content, the story line must be clear (there is a main line, based on time/character/place, etc.); inventory and summary content, inventory The framework should be comprehensive and clear; it should be expressed around user perception. If you want to present your own opinions, it is best to include a large number of factual descriptions at the end to make the content easier to understand; refine and summarize your content keywords so that the content is clear at a glance. 2.4.4 Hot Titles 1) Observe yourself: Think from the user’s perspective, use yoga as an example, see what keywords you are attracted to when browsing yoga-related content on Xiaohongshu, and include these keywords in a timely manner Title library; in addition, if your account has already produced some output, you can also organize all your titles and notes in a table, record the number of reads and likes of each article, and summarize which words are If your audience is relatively sensitive, you can use it repeatedly in the future; 2) Look at the benchmark account: several dimensions of the title library are referenced: popular titles/like data/title composition. This part needs to be refined by yourself, and finally look at it Whether there are emotional words or not, believe me, when you collect a certain amount of data in the title library and refine their emotional words and content composition, you will find the patterns and routines in it. 3) Open your mind: Get inspiration from other channels (official accounts/Zhihu). We must understand that when creating content, you must start from the audience’s perspective. Maybe they don’t have the habit of using Xiaohongshu, but follow the official account, so open your mind. Finding the title is also a good way. 2.4.5 The core of an eye-catching cover is that the cover should express the information clearly enough. Here are some tips for optimizing the cover: 1) In terms of content: your keywords should be expressed; 2) In terms of presentation : We need to be able to see the words clearly even when the cover is reduced. 2.4.6 Release time 1) Fan activity: Look at the active time of fans of bloggers on the same track. 2) Bloggers on the same track: See when bloggers on the same track publish. In addition, we will add small tips posted by an account. There are fixed summary releases online. Regarding time, I personally think that specific issues need to be analyzed in detail. The tracks are different. When it comes to release time, it is recommended to check the user data corresponding to the backend bloggers and at what points they are most active. 3. Sharing of job search experience During my job search class, I followed the class pace and got 3 offers on the 8th day. Then I was looking for a job again recently, and I got 5 offers in 8 working days. Here are 3 points to share with you: 3.1 Confidence Everyone must believe that after you have experienced the practical class, you have actually systematically mastered the basic knowledge of all operations. + Practical experience, and we already have a scientific operation solution. What we lack is just work experience. After growing up through this period of work, I found that most of the skills at work have actually been learned in practical classes. 3.2 How to package to let employers see us? We must prepare our resume and portfolio. We must keep up with the progress of our job interview class and follow the rhythm of the large team. There will be no problems. At the same time, you should also keep optimizing your resume keywords so that your favorite company can better see you and have a chance to communicate and showcase yourself. 3.3 Rationally choose to build a job search class to help you fully prepare for a job search. You will definitely receive one or more offers, but the choice of offers after that depends on you. I suggest choosing a company with good remuneration, which will allow you to stay longer and give you enough personal time. We must be able to live, work, and grow up during the operation.

Finally, if you want to learn new media operations from scratch, I recommend learning the "Full Stack New Media Professional 7-Day Growth Plan" first, which is a must-learn course to help you improve your comprehensive capabilities in new media skills.

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