What brand is Dior?

◆ Dior brand story: Dior's full name is christian dior, and Chinese translation is christian dior, abbreviated as CD. Christian dior is often called Dior or CD by his favorite fans. "Dior" is a combination of "God" and "gold" in French, and gold later became the most common representative color of Dior brand. Since the establishment of 1947, the eponymous brand founded under the name of Mr. christian dior has always been synonymous with luxury and elegance. Whether it is fashion, cosmetics or other products, Dior has always been at the top of the fashion hall. Dior inherited the tradition of high-end women's wear in France, with fine workmanship, catering to the aesthetic taste of mature women in the upper class and symbolizing the highest spirit of French fashion culture. Besides high fashion, christian dior also deals in perfume, fur, underwear, cosmetics, jewelry, shoes and children's wear. Dior's fame soared in 1947, when Dior launched its first fashion collection: the rapidly gathered waist highlighted the contrast with the curve of the chest, until the skirt of the calf was made of black wool, with fine wrinkles, and the finely decorated shoulder line subverted everyone's sight, which was called "new style", which meant that Dior brought a brand-new look to women. To analyze the vibration caused by New Look, we must first understand the social situation at that time. 1946 just after world war ii, people are trying to rebuild a brand-new way of facing the future from their bitter war experience and life. Especially in order to cope with the shortage of men in wartime, women joined the labor of factories or agricultural products. So the clothing style at that time had no sense of fashion. Loose straight cut and trousers are popular in order to make work easier, because they are more wear-resistant, and there are exaggerated shoulder lines made of shoulder pads. In fact, I just hope I can be as strong as a man to comfort myself. Therefore, when Mr. Dior launched a new fashion dress with soft shoulder line, thin waist and big skirt on February 1947, all the participants present were amazed. Carmel Si Nuo, editor-in-chief of Harper's Bazaar, the most influential magazine at that time, praised: brand-new! Dior couture Dior couture design pays attention to women's modeling lines rather than colors, emphasizing women's convex-concave curves and feminine modeling. In Dior's design, the unique charm of women is vividly reflected. Dior's hand also became a popular color in this black system that was completely ignored at that time. Dior's design swept away the conservative and rigid lines of women's clothing after World War II, which caused a sensation in France and the western world and moved women. Dior's evening dress is the most luxurious and classic. Camara evening dress with big V-neck and multi-layer freely matched fur are made by talented designer Dior. Its elegant narrow dress always makes the wearer walk freely, which embodies the perfect combination of elegance and practicality. Dior Makeup 1955, Dior's first lipstick was born. It is the predecessor of blue and gold lipstick, and it is packed in a square-headed glass bottle, just like a piece of jewelry. Once launched, it is a classic! Blue-gold-mouth red is a classic for nearly half a century with its dark blue hexagon. Dior perfume Mr. christian dior established a fashion shop in 1947. In the same year, christian dior founded Parfums christian dior and launched a new perfume called Miss Dior, which is a green Xipu perfume with plants as raw materials. Miss Dior was placed in a beautiful casket-shaped baccarat vase with two pointed ears. Later, the perfume added a touch of green leaves to the floral notes, and the vase was changed into the shape of a teapot. 1993 Dune, who won the best women's perfume, became an instant hit because she added the ocean flavor. The creativity of the award-winning perfume "Dolce Vita" is implied in its complex type description-floral tone, fresh and spicy fragrance and elegant wood style. The best-selling perfume "poison" is eau de toilette, and a limited number of strong perfumes have been launched. The fragrance types are amber wood and musk. ◆ Dior's previous designers: 1946-1957: christian dior 1957-1960: Yves Saint Laurent 1960-1989: Marc Bohan. Ian Franco Ferre after 1996: john galliano ◆ Brief introduction of Dior's main designer: Mr. christian dior, founder and first designer: Mr. Dior was born in1905 65438+1October 2 1 day, and grew up in glanville, a beautiful seaside resort city in Normandy, northern France. His family belonged to a prominent upper-class family at that time, and his father became a successful and wealthy businessman by relying on the fertilizer business. Mr Dior is the second of five children in his family. Although his family is very rich, his parents never relax their strict discipline on their children. As a child, Mr. Dior had a special preference and interest in nature and flowers. Even when he is an adult, his favorite leisure activities are rolling up his sleeves and planting flowers and weeding in the garden with hoes and shovels. The beautiful private garden taken care of by his mother was famous at that time, and his garden is still a famous tourist attraction in glanville. Mr. Dior's love for flowers is also constantly appearing in his works. For example, his first new costume presentation in 1947 was named "Flower Girl", and many of his costume details and embroidery designs were also inspired by the shape or color of flowers. In France, in order to praise his love of gardening, there is also a kind of rose named after him. This rose named Miss Dior is also the first brand perfume name with the same rose fragrance that he launched in 1947. Dior's lifelong love and pursuit of art also spared no effort. He likes painting since he was a child, and often describes some market scenes, especially the carriages, flowers and well-dressed tourists in the annual carnival parade in glanville. 19 10, Mr. Dior moved to Paris with his family and became increasingly close to his mother. Because they all like beautiful things, Mr. Dior often tries on new clothes with his mother. But like most people, Mr. Dior's parents believe that children with such a prominent family background should have a decent job instead of indulging in art and flowers all day. Therefore, when he graduated from high school and proposed to enter the art college for further study, his parents immediately rebuffed him. Paying attention to family values, he studied at Ecole des Sciences Politiques on 1923 in order to respect his parents' desire to become a diplomat. But at the same time, I reached a compromise with my family and continued to study my favorite art and music courses after school. In the process of learning, he began to get in touch with the most fashionable and avant-garde new things in Paris at that time, such as Russian ballet and the works of abstract painter jean cocteau. He also met a group of like-minded friends, who later became famous leaders in their respective fields, such as Dadaism artist Dali, abstract artist Picasso, musician Henry Sogai and composer Maurice Sachs. Because he spent all his time and energy on music and art, the Paris School of Politics had to give him a serious warning. 1927 after Mr. Dior finished his military service, his father couldn't resist his love and persistence in art and decided to invest in opening a gallery, but only if it was not allowed to be named after his family. Therefore, this gallery named Galerie Jacques Bonjean finally opened. As Mr. Dior wished, it exhibited works of 20th century modern artists such as Picasso, Matisse, Dali and Belal. 193 1 year, Mr. Dior's father failed in business and declared bankruptcy, so his gallery closed. And his most beloved and closest mother died unfortunately. Under such a heavy blow, Mr. Dior's carefree and rich youth came to an end. He began a hard and miserable life, with no fixed place to live and no fixed place to eat. However, he has not lost his enthusiasm and confidence in life. He picked up a paintbrush and got a job of sketching and drawing patterns with a friend who was a tailor. Although it was a humble job, it became the starting point of his brilliant career in the future. He worked as an assistant for the Parisian fashion designers Robert Piquet and Lv Xian Lelong, and learned the difficult skills of how to make haute couture clothes. During World War II, Paris surrendered. Mr Dior was forced to design clothes for the wives of Nazi officers in Germany. Ironically, Paris was short of water, electricity and food at that time, and some people even had no clothes to wear. However, the tradition of high-grade uniforms that the French are proud of has been preserved and then developed into one of the important elements representing French culture today. After World War II, Mr. Dior happened to meet the business tycoon Marcel Boesak. At that time, the rich tycoon was looking for a designer to enter the fashion world together. The two hit it off, so in 1946, the first christian dior store with 85 employees and 60 million francs was formally established in 30 Montaigne Avenue, the most elegant and noble Paris. The whole shop is decorated with Mr. Dior's favorite grayish white and French Louis XVI style. The trip to new york from 65438 to 0947 made him understand the different views of American women on fashion and European women, and made him realize the infinite potential of the American market. So in 1948, at the junction of the most prosperous Fifth Avenue and 57th Street in new york, USA, another christian dior store was opened. In the same year, Mr. Dior was awarded the Neiman Marcus Award in the United States, 1950, and France awarded him the Medal of Honor. 1949 became the first women's designer in the world to sign an authorization contract. This year, the first American pantyhose authorization contract-christian dior stockings was also signed. Christian Dior, a high-end brand representing French fashion, is no longer just the patent of European royal family Shu Yuan or movie stars. From 65438 to 0957, Dior died of a heart attack in Italy. 1996 Ning Mei toy company specially produced Barbie dolls with "new shapes" in memory of this designer. At present, this doll has become a souvenir, and the market price exceeds 100 USD, which shows the position of Mr. Dior in people's hearts. Mr. john galliano, the current head of Dior: john galliano 1960 was born in Gibraltar, and his family came to London when he was 6 years old. 1984 john galliano graduated with honors from the famous Saint Martin Art Institute in central London, and created a series of works inspired by the French Revolution. This series of works has been widely praised by the international media and bought by Brown's, the largest fashion shop in London. Galliano was named "British Designer of the Year" in 1986, and won this honor three times in the following ten years. 1990 exhibited autumn and winter fashion design for the first time in Paris, which was warmly welcomed by the audience. He decided to settle in Paris. From 65438 to 0995, LVMH designed the ready-to-wear and high-fashion parts of the high-end brand Givenchy, and his outstanding talent attracted the attention of the world. A year later, he further developed in the group and became a designer in christian dior. The first fashion designed by galliano for Dior is a straight crepe skirt with smooth lines and wavy lace. It was specially designed for Diana, Princess of Wales, to attend the opening ceremony of the special exhibition "The 50th Anniversary of Dior" held at the Metropolitan Museum in New York. After this sensation, galliano got inspiration from the ever-changing dazzling materials and designed a series of high fashion and ready-made clothes. His inspiration comes from many sources, including the legendary Dior "new look", the playboy of Edward VII, Miss Massa, Indian or Indian princesses, rappers who play deafening music, famous Peking Opera actresses and even street tramps. 1999165438+1October, john galliano was appointed as global creative director of Dior. Responsible for the design of high fashion, ready-made clothes, leather products, women's shoes, underwear, swimsuits, advertisements and Dior window. Galliano's unique mix and match technique combines the casualness, elegance and bold and avant-garde style of street fashion, showing Dior's new female image in the new century to the world. Like a robber, he plundered the essence of classical fashion and dramatized it into modern elements, making it a marginal product of an alternative style. In his fashion, people can see the noble quality of Elizabethan era, the wild complex of western cowboys, the tough guy image of boxing masters, the rascal spirit of rock singers and pimps, and a strong Latin flavor. Some people are crazy about his fashion and his performance, and of course some people call him a "geek who fools fashion".