Traditional Culture Encyclopedia - Photography and portraiture - What exactly does a cultural media company do?
What exactly does a cultural media company do?
Cultural communication is also called cultural diffusion. Refers to the process of human culture spreading from the cultural source or from one social group to another. It can be divided into direct communication and indirect communication. In the former, educated people usually spread some spiritual or material cultural contents directly through caravans and armies, such as new agricultural technologies and inventions. The latter shows a complex cultural diffusion force, which mainly means that a social group borrows the principle of foreign cultural characteristics to stimulate the spread of civilized creation activities. For example, about 200 years later, China porcelain was finally invented in Europe.
The process of cultural communication depends on the practical value of culture, the degree of difficulty, the prestige of civilization, the adaptability to the times and the resistance to adversity. In fact, the characteristics or identity of the media often determine the characteristics of communication culture. For example, the Italian missionaries in17th century stimulated the spread of landscape architecture and religious and cultural characteristics in China at that time. Due to the complexity of cultural origin, ways and paths of cultural communication and factors affecting diffusion, it is difficult to explore the origin of a certain cultural feature.
References:
What does China Satellite Map-Culture Media Company do?
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