Introduction of Jiangsu Normal University School of Information and Communication

The educational technology major of Xuzhou Normal University is the only undergraduate major and national major in Jiangsu Province, which started early and developed rapidly. In 2006, educational technology was identified as a provincial key discipline by the provincial government. In 2009, it became a national characteristic specialty construction site (presided over by Professor Chen Lin), and in 20 12, it became the core specialty of key majors and key specialty categories in Jiangsu Province (presided over by Professor Chen Lin). This discipline has 50% of the professors of educational technology in the province (Wang Taichang, Chen Lin, Ma Dejun, Xu Ming, Yang Cheng, etc. He has undertaken 2 national projects and more than 0/0 provincial projects, 2 national planning textbooks (Modern Educational Technology and Digital Imaging Technology edited by Professor Chen Lin respectively), and has a national excellent textbook 1 department (Digital Imaging Technology edited by Professor Chen Lin, the only national excellent textbook in the national educational technology discipline) and a provincial excellent textbook/. Two provincial-level quality courses (modern educational technology and photography technology and art, both presided over by Professor Chen Lin), 1 postgraduate provincial-level quality courses (digital imaging technology and art research, presided over by Professor Chen Lin). Students in national and provincial multimedia network courseware, photography and art.

At present, there are 22 tutors for master students. Hou Qinglai, Wang, Zhang Wei, Yin, Yang Ye, and other graduate students have successively won provincial graduate excellent thesis awards. Hu Yongbin, Wang, Zhou Huiying, Li Lei, Chun Rong, Wang Bin, Yang Ye, Yang Ye, Zhao, Wang Linli and other graduate students have successively won outstanding innovation projects of provincial graduate students, and there are several projects. The employment rate of graduate students is 100%, and most graduate students work in colleges and universities after graduation (20 12 15 graduate students enter undergraduate colleges and universities).

Undergraduate graduates are mainly engaged in information technology teaching and training, computer network construction and management, animation creation, TV and film production, digital media planning, resource design and production. Half of them are employed in provincial, city and county key middle schools and audio-visual education centers in cities and counties, and a considerable proportion are employed in TV stations, universities, party and government organs and emerging media companies. The admission rate of undergraduate postgraduate entrance examination is stable at around 30%. Radio and TV news major is a characteristic major of provincial universities. 20 12 became the key specialty and the core specialty of key specialty category in Jiangsu province. Have an excellent team of teachers and good professional practice conditions. Teachers under the age of 45 have obtained doctorates, undertaken 3 national projects (presided over by Dr. Liu, Dr. Jia Guanghui and Teacher Wang Ping) and 4 provincial projects, and have excellent teaching materials at the provincial level (edited by Liu Jiaoshou). Graduates are suitable for news interview, editing, recording, photography, video recording, TV program planning and production, broadcasting and hosting in various news propaganda departments such as radio stations and TV stations.

This major offers professional courses such as journalism principles, technical basis of radio and television, news photography, television camera shooting, news interview, news writing, news editing, broadcasting and hosting, news commentary, TV topics and TV columns, and radio and television program production. , and is committed to cultivating cultural literacy, scientific quality, oral and written expression ability, information processing ability, interpersonal skills, social adaptability and management ability. This major attaches great importance to strengthening the cultivation and improvement of practical ability. Students can master the professional knowledge and operational skills of modern news communication tools during their school days, and skillfully use various technical means to independently write, edit, direct and produce radio and television news. In 2004, the TV movie "Sunflower Smile" written, directed and performed by students of this major won 6 awards in the DV Short Play Competition for College Students. Advertising major is a provincial undergraduate major. 20 12 has become a key major in Jiangsu province, and it is also the earliest professional point in colleges and universities in the province. This major has two directions: advertising planning and creativity, advertising design and production.

Advertising planning and creative direction is based on the school-running concept of "wide caliber, thick foundation, strong ability and distinctive features", emphasizing the integration of marketing and communication education, paying attention to practical teaching, and paying attention to cultivating applied compound advertising talents with high professional comprehensive quality and strong overall planning and creative ability. In addition to offering all major professional courses and basic courses of advertising specialty, courses such as marketing, economy, art and literature have been added, experimental and practical teaching hours have been increased, and a three-dimensional practical teaching system has been constructed, which has strengthened the cultivation of students' comprehensive professional quality, integrated marketing communication ability and creative ability of advertising planning. Every year, many college students win prizes in national and international advertising creation competitions, and more than 80% of the employed graduates work in economically developed cities such as Shanghai, Beijing, Nanjing and Suzhou.

The direction of advertising design and production began to recruit students in 2007, and all art candidates who have participated in the art professional examination can apply for it. This major focuses on cultivating students' abilities in print advertising design, film and television advertising creation, online advertising creation and animation production. Graduates are suitable for professional advertising companies, graphic or film and television design and production companies, news media, enterprises and institutions to engage in all kinds of advertising design and production, graphic design and film and television, network works creation and so on. The radio and television director has a strong faculty, undertaking four national projects 1 (presided by Dr. Wu Yun) and provincial projects, and presiding over the shooting of many influential TV movies in the whole country and the whole province, including the first prize of TV movies organized by the Ministry of Education and CCTV. This major trains applied talents who can adapt to the development of modern radio and television and engage in practical work such as news programs, literary programs, advertisements and TV dramas in radio and television stations, film and television production companies, advertising companies and news propaganda departments at all levels. This major not only pays attention to cultivating students' profound cultural background, novel TV concepts and solid TV basic theoretical knowledge, but also pays attention to the cultivation of practical ability. Students are required to skillfully use the skills and skills of TV program production during school, operate independently in editing and broadcasting, and create high-quality works. The employment rate of students and the postgraduate entrance examination rate are high.

This major enrolls students according to art, and its courses mainly include digital photography, multimedia production, copywriting, film and television programming, video recording, TV editing, TV feature film creation, TV program hosting, three-dimensional animation design, and online media production.

This major has a strong faculty and has created many works that have won provincial and national TV awards. New media art with digital media art as its core has become the core part of digital creative industry. The major of digital media art cultivates senior professionals who meet the requirements of the times, have high artistic accomplishment and theoretical level, and can skillfully use new media to create and design, and cultivate compound talents who can engage in digital media technology application and art design in TV institutions, advertising production companies, network companies, film and television production companies, cultural communication companies, educational institutions and enterprises and institutions. The trained talents can be used in web page design and development, multimedia works development, digital graphics and image works design and development, video works design and development, nonlinear

The courses offered by this major mainly include computer painting, digital photography, MIDI music creation, TV camera shooting, TV editing, TV director, plane animation, three-dimensional animation, multimedia design, network technology, web page design and production, game development, virtual reality design and so on.

Digital media art is in the ascendant. The digital media art major of Jiangsu Normal University was first established in Jiangsu Province, but none of the neighboring provinces such as Anhui, Henan and Hebei have this major. Relying on the advantages of multi-discipline, strong teachers and good practical conditions, this major will form a distinctive feature of high starting point, comprehensiveness, strong ability and specialization and become a first-class digital media art major in China.

The college has three deans: Cao Jinsong, Cai and Professor Chen Lin.