A century-old giant can't hold it! Olympus sells camera business!

According to the announcement, Olympus Co., Ltd. signed a letter of intent for the transfer of image business with Japanese industrial partner JIP, announcing that the image business represented by digital cameras and IC recording pens will be transferred to JIP. Details are still being worked out. It is planned to reach an agreement before September 30 this year and complete the transaction before June 65438+February 3 1 this year.

The company said that the extremely severe digital camera market is unprofitable, and the development of smart phones is one of the main factors. The image business has been losing money for the past three years.

In other words, Olympus has sold the camera business that it has operated for 84 years, completely sold it!

Olympus Corporation was founded in 19 19.

Olympus is one of the representative enterprises of precision optics technology in Japan and even the world, and its business fields include medical, imaging and life science industries.

On May 7, 20 18, Olympus (Shenzhen) Industrial Co., Ltd. officially announced the suspension of production and work.

Olybas, no stranger to consumers in China, may be the first camera in many people's lives, especially after 1970s and 1980s.

1936, Olympus developed the first camera with its optical technology advantages, and officially entered the camera industry, which has been 84 years.

With the advantages of optical technology, Olympus developed the first camera in 1936 and officially entered the camera industry.

In the 1970s, Olympus pioneered the refinement and miniaturization of SLR cameras, which were deeply loved by users.

PEN-F in particular, compared with other bulky SLR and PENF, is small, exquisite and unique in design, even in front of Sony micro-single.

The first digital camera was introduced in the 1990s, and the response was very good.

The biggest turning point occurred in 20 18, when Olympus announced that it would close its factory in Shenzhen, China, and move to Vietnam, resulting in a serious lag in the launch of new products.

At this time, other competitors also launched new products, such as Panasonic launched the S series in an all-round way and confronted the G series.

Olympus tried to resist the impact by restructuring, increasing revenue and reducing expenditure, but its camera business still suffered losses for three consecutive years.

20 19 financial report shows that the camera business lost/kloc-0.04 billion yen.

Even so, at the end of last year, Olympus said that it would never give up even if the camera business was not profitable.

Olympus lost to the mobile phone.

Olympus finally gave in to the camera's stubbornness on June 24th!

Why did Olympus, which has absolute advantages in the fields of precision and optics, finally resell the camera business?

1, camera lost to smartphone.

In the era of mobile Internet, smartphones have been fully popularized and upgraded.

Especially in the aspect of camera function, more and more mobile phone camera functions are developing to professional cameras.

Mobile phones are more portable and can use social software at the same time. At that time, photos can be uploaded and sent to friends.

When smart phones first came out, the camera function on mobile phones was more of a decoration, with simple functions and low pixels. Now it's completely different, with complete functions, including night scene mode, panoramic mode, portrait mode, super wide-angle lens, telephoto lens and so on. There are five mobile phone cameras at most, and they are becoming more and more professional, with higher and higher pixels.

The main camera of Apple's mobile phone camera is 6.5438+0.2 million pixels, which is already very low. However, through the strict adjustment of the camera and the ultra-high algorithm, the photo effect is not bad. In general, the main camera of smart phone is mainly 48 million pixels and 64 million pixels. The 40 million Leica camera jointly developed by Huawei and Sony, and the 654.38+megapixel ultra-clear camera jointly developed by Xiaomi and Samsung are all made.

Xiaomi/kloc-0.00000 megapixel ultra-clear camera

Taking Huawei P40Pro as an example, a matrix rear imaging system is adopted, which consists of 50 megapixel extrasensory camera+40 megapixel movie camera+12 megapixel extrasensory periscope camera +a+ four-lens ToF camera.

The main camera of Huawei P40Pro upgraded the sensor to IMX700 sensor, with the size of11.28 inches, which is 76% larger than the previous generation Huawei P30 Pro. Moreover, this injectable sensor not only has this outsole, but also has 50 million pixels, with a single pixel size of 1.2? m .

In addition, Huawei P40 Pro also uses a brand-new periscope lens, which is the world's first RYYB periscope zoom sensor. It supports 5x optical zoom,10x hybrid zoom and 50x digital zoom, and also supports 4K time-lapse photography. In order to provide better shooting pictures, Huawei P40 Pro also has built-in Huawei XD Fusion image engine.

Smartphones with photo and video functions have become the biggest competitors of cameras.

In 20 10, the sales volume of digital cameras exceeded1.21000, and in 20 19, the annual sales volume was only 152 1000, which was 87% lower than the highest point.

In 2020, the COVID-19 epidemic hit the global camera sales again.

According to the data released by CIPA in June 1 day, the global digital camera sales in April this year decreased by 64% to 550,000 units compared with April 20 19.

2. Olympus's main business turned to the medical field.

Although Olympus has always said that it will never give up the camera business, in fact, Olympus has already begun to transform.

On 201965438+1October 1 1 day, Olympus announced a comprehensive transformation plan to continue to develop as a global medical technology company, promote the improvement of performance and accelerate the value creation of all stakeholders.

In recent years, Olympus mainly develops scientific research and medical supplies, such as microscopes and endoscopes. Medical business income has accounted for 80% of Olympus's total income. As early as a few years ago, Olympus closed its related video business.

Just after Olympus resold the camera business, on June 25th, the share price of Olympus rose by 1 1%. On 26th, there was a slight callback 1. 15%. Since the beginning of this year, the share price of Olympus has risen by more than 60% from the lowest point.

It can also be seen that the market is very optimistic about Olympus getting rid of the camera business that continues to lose money and deepening the medical field.

Olympus is caught in the camera business.

It is undeniable that smart phones have a great impact on traditional cameras.

However, mobile phones are just mobile phones after all. What a great camera, isn't it? Sideline? , can not completely replace professional cameras.

In order to cope with the impact of smart phones, Panasonic began to focus on video very early, and now small videos are very popular, which also proves its vision.

Canon's current market share is still far ahead, and Nikon and Sony have successfully survived the impact of smart phones.

Olympus has been a bit stubborn in recent years and continues to adhere to the 4/3 system.

Or maybe his mind has long been away from the camera business.

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Will cameras eventually be completely replaced by smartphones and die out?

Don't!

After the popularity of electric light, many people will think that candles will die. As a result, they didn't.

With the emergence of quartz watches and smart watches, most people think that mechanical watches will be eliminated by the market. Now it seems that this speculation has been hit in the face.

Similarly, cameras and professional cameras will not be eliminated by smartphones. The emergence of smart phones will only make the camera field more professional and the market more concentrated.

This is not bad news for photographers. There will be more professional camera products in the future. Of course, it won't be the camera function of the smartphone.

The above is what Bian Xiao compiled and released for everyone today. A century-old giant can't hold it! Olympus sells camera business! ? I hope it helps you. For more related content, please pay attention to the information of Ivy League.